Bitche Original Today (April 1) is another day that makes people cautious. Don’t turn yourself into the protagonist of “April Fool’s Day”. However, this year’s April Fool’s Day, the automotive industry seemed much quieter. Several well-known “Xiuer” and “big copywriters” remained silent, and even public accounts were more cautious in their push today. Fortunately, the popularity of the domestic car market has been rising recently, and there are still many car memes.

When I opened Weibo early this morning, there was indeed a new product on the hot search list, but it was not gossip about "see you on April 1st", but "there is no April Fool's Day in the adult world, only Q2". Anti-chicken soup is prevalent nowadays. We are no longer just babies who are "full of energy" after giving ourselves chicken blood injections. We are "senior workers" who are too tired to deal with "involution" and have no intention of joking. Of course, March 31st represents the end of Q1, so April 1st must be the beginning of Q2, and new KPIs are coming...

However, unintentionally, the Audi brand SUV family Starting with the letter "Q", the subsequent numbers represent the product's mid-level positioning in the family. There happens to be a compact SUV product named "Q2". Audi immediately accepted such a good copywriting, and it also occupied the hot search list on Weibo for a day, bringing fame and fortune. Double harvest.

Looking at the title of Mercedes-Benz, I can’t stand it anymore. How to own a big G? The Mercedes-Benz Big G is now not only one of the most culturally iconic models in the automotive field, it is also a trendy item in the fashion industry, and its hardcore image is deeply rooted in the hearts of the people. Both men and women, young and old are killed.

Okay, so how to own it?

Benz teaches you: first click on the picture, hold the screen with two thumbs, and pull hard to both sides... Congratulations on completing the zoom in action on the "multi-touch screen".

How to have a big G? Just go back and move bricks silently. Maybe you can move bigger ones and make money faster. I guess...

Xiaomi has just announced its entry into the automotive field. It is a big news in both the automotive and technology circles. , Lei Jun, whom we affectionately call "Rebus", instantly became "Resk". The life-long careers of Jobs and Musk were taken over by Lei Jun alone.

Getting back to the subject, building cars has become a coveted and arduous career. Taobao announced that it will also build a car, and it also has a very technological name "GW Car". How awesome is it? Apple has built a car that is just a grinder. Taobao has already built it, and it started as "China Car". There are also "big cars, super big cars", what does this make Teacher Luo think?

Look carefully, "Young people's first car - shopping cart!" Ah——! The famous groundhog Gif should definitely be there at this point. "Get the bamboo shoots!" The key is that the shopping cart is so small, how can we "lay flat" in it.

Polestar brings us a new technology, "Butt-ON". The hip is a certified driver. Everyone's hip shape, weight, and sitting posture are different. Through the sensor on the seat cushion, the moment you sit in the car, you can sit down and activate the car recognition startup in one action.

Let me ask you, can you find fault with the logic? I, Wang Duoyu, have invested in this project!

But I have a small problem. I can’t unlock it with my fingerprint if I’m wearing gloves. Is this still okay if I’m wearing pants?

Volkswagen has been criticized verbally and verbally by overseas media in the past two days, which is very embarrassing. The reason is because of a long-planned April Fool's Day joke.

Let’s review the whole story. On March 29, overseas media discovered that Volkswagen’s U.S. website issued a press release about the brand name change, mentioning that the “k” in “Volkswagen” would be replaced with is "t", the brand will become "Voltswagen", "Volks" is translated as "people", and "Volts" means the current unit "volt", which is in line with Volkswagen's strategy of vigorous electrification transformation. Volkswagen has deleted this document. When several major overseas media asked Volkswagen for confirmation, Volkswagen initially remained silent. It was later confirmed that it was just an April Fool's Day marketing joke, just to draw people's attention to the transformation of the Volkswagen brand to electrification.

This angered many media.

This made the journalists who were almost in a panic every day feel that they had been fooled. It was obviously a major event of brand name change, and they rushed to report it, but it turned out to be a joke.

This is not the only embarrassing point. Volkswagen’s emissions scandal broke out in 2015, admitting that about 11 million diesel cars worldwide were equipped with cheating software. This time the joke caused people to mention it again, and people thought it was not a joke, but a news report deliberately spreading false information.

VW’s lessons learned may also be the reason why car brands are more conservative today. The public wants to play a joke in English, exchanging k for t. Ford China is obviously much smarter. It chose to release a preview of Mustang Mach-E's participation in the Shanghai Auto Show on March 31 and did not participate in April Fool's Day marketing. Moreover, the Chinese "volt" in the current unit has the same pronunciation as the Chinese "Ford" in the Ford brand but has different characters. This is a clever trick for Ford, which is also vigorously developing electric vehicles!

Bitche will also bring you April Fool’s Easter eggs tonight. Only you can’t think of it, but we can’t do it! We are serious about building cars!

So, you can click on the video below to watch it, it is very exciting, remember to "one click three links"!

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