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I have been studying marketing and "Capital" since I was 16 years old. What I have come into contact with are the stories of the top sales masters from all over the world. With experience, theory, etc., I have been in the shopping mall for more than 10 years, and it is most appropriate for me to explain the secrets of the car beauty industry from both theory and practice. The book "Running a Car Beauty Shop and Earning a Net Earning of 150-2,000 Yuan Every Day" written by me can be called an irreplaceable plum blossom book in this industry. This secret book combines the characteristics of the industry with my own failures and successes, setbacks and glory for more than 10 years. It is a guide and encouragement for aspiring young people from a 40-year-old man. The information is always from your perspective, designed for you, and incorporates the wisdom of the world's top success gurus and sales gurus, such as "The Greatest Salesman in the World", "Word of Mouth Marketing", " How to win the hearts of customers〉〉, 〈Hypnotic Sales Technique〉〉, 〈Infinite Sales Power〉〉, 〈Legendary Service〉〉, <<12 Golden Keys of Marketing>>, 〈〈Key Points for Success in Opening a Store 〉〉, 〈〈Personal charm in sales activities〉〉, ............ and so on. In terms of success studies, the golden thoughts of such masters as Charles Harnier, Dale Carnegie, Napoleon Hill, Anthony Robin, Tom Hopkins, and even Chen Anzhi will definitely be reconstructed and developed by me. Sublimated and conveyed to you the supreme belief in winning and the nation's top practical operation skills.
Now, let me use the words of Joe Girard, the famous American car sales god and Guinness world record holder. A classic saying will encourage you who are unwilling to be mediocre: "Behind every existing customer, there are 250 potential customers."
The table of contents of this handed down secret book is as follows:
p>Volume "Theory and Inspiration"
Preface: You are the greatest miracle in the world
Lecture 1: Overview of car beauty
Lecture 2: How to estimate the local car beauty market?
Lecture 3: You can open a car beauty shop with 30,000 yuan.
Lecture 4: How to win 2 million in two years with a capital of 500,000 yuan?
Lecture 5: An operation plan that can earn more than 5,000 yuan a month even if you specialize in car washing.
Lecture 6: How to position yourself? Today's market has become more and more segmented. Only by having unforgettable features can you be invincible.
Lecture 7: How to convince customers of your business capabilities in the first place?
Lecture 8: How to build an amazingly fast and efficient customer referral system?
Lecture 9: How to determine a reasonable profit amount? Don’t drive away customers with huge profits. You can only make money by saving money for customers. According to the principles of marketing, every dollar you save for a customer will be taken back to your store for consumption.
Lecture 10: A low-cost trick to instantly and efficiently treat scratches on car paint.
Lecture 11: How to treat the ten types of car owners separately to make them all happy?
Lecture 12: How to unite employees sincerely and maximize personal output?
Lecture 13: The secret of car beauty shop advertising: It is the crystallization of more than ten years of painstaking practical experience. It is the best result after paying a lot of money and trying more than 20 advertising methods. Way. The famous American marketing professor Al. Reese and Jack. Article 16 of the "Twenty-Two Business Rules" written by Trout, the only strategy rule, says: "On various occasions, only one measure will produce significant results. Historical experience teaches us that in the market What works in marketing is a unique and bold attack, and under any given conditions, only a specific action can produce substantial results. ”
Lecture 14: Car Beauty. The shop owner cannot but know his ten identities. Only by knowing yourself clearly can you transcend yourself.
Lecture 15: Excellent price strategy: make every customer feel very relevant and happy, without losing customers because of sensitive price issues.
Lecture 16: How to develop six-star customers who are most willing to spend money?
Lecture 17: Mental training methods and super mental methods for car beauty shop owners.
Lecture 18: The secret of giving gifts to customers.
Lecture 19: Why is it said that every car owner who steps into the store should see a check for 100,000 yuan printed on his forehead?
Lecture 20: How to develop 300 customers on your local network.
Lecture 21: 8 factors that may threaten the life safety of workers.
Lecture 22: 6 things that are very likely to make you lose all your money.
Lecture 23: How can we achieve three defenses in business—preventing fraud, preventing theft, and preventing counterfeit money?
Lecture 24: The practical application of a unique membership system in car beauty shops.
Lecture 25: How to establish the most standard car owner file?
Lecture 26: How to use 200 yuan of advertising to create a miraculous turnover of 30,000 yuan?
Lecture 27: The top-secret secret of free advertising in car beauty shops.
Lecture 28: How to create an immeasurable word-of-mouth effect? Why does word-of-mouth marketing have a "viral" communication effect? ??
Lecture 29: Why is the focus of service lies in integrity? What is the essence of integrity in the auto beauty industry?
Lecture 30: The most effective recruitment strategy for car beauty shops.
Lecture 31: Why do we say that services that customers do not need are not real services?
Lecture 32: What are the four realms of service? The highest level of service - how to create and consolidate legendary service in this industry?
Lecture 33: Fund Security. Don’t let your years of hard work turn to zero overnight.
Lecture 34: What is the magic art of customer service enhancement? How to use the art of adding value in a car beauty shop to win a 90% return rate and a 60% referral rate?
Lecture 35: The concept and practical operation of bee business law that I highly recommend to you.
Lecture 36: The highest level of automotive supplies sales - the use of hypnotic sales techniques.
Lecture 37: Beyond the mediocre spider business method, use an extraordinary mentality to embark on the broadest road - the road of marketing.
Lecture 38: How to break through the two bottlenecks that trouble you, namely working hours and operating costs?
Lecture 39: The most classic plan for selecting the location of a car beauty shop. The store location is a top priority.
Lecture 40: Decorate the car beauty shop yourself and save 10,000 yuan immediately!
Lecture 41: The key points of making a car beauty shop sign that will definitely attract popularity.
Lecture 42: How to establish good relationships with urban management and industrial and commercial tax authorities?
Lecture 43: Waxing techniques for immediate results.
Lecture 44: The owner of a car beauty shop must know his ten identities.
Lecture 45: How to make your car beauty shop different from the general car wash shop concept?
Lecture 46: The importance of hot words in communicating with customers and their clever use.
Lecture 47: Why do you say that every customer who walks into the store has a check of 100,000 yuan printed on his forehead?
Lecture 48: The extreme importance of compiling a "Car Beauty Shop Sales Line Manual". As my teacher Mr. Chen Anzhi said: Success can be replicated.
Lecture 49: How to determine the background of a car just from the car number?
Lecture 50: Standard customer profile form for car beauty shops.
Lecture 51: Detailed list of tool purchases for car beauty shops.
Lecture 52: Preliminary purchase order for car beauty shop.
Lecture 53: Introduction to thirty profitable projects for car beauty shops.
Lecture 54: Expose the shady behind the national car beauty chain franchise! Expose the shady secrets of national chain franchises! Instead of joining other people's brands and helping others conquer the world, it's better to create your own brand. If your name sounds good, just use it as your brand name.
The next volume "Technology and Practical Combat"
The first article: "The most meticulous operating procedures for top professional and exquisite car washes in China", this procedure has more than 2,000 words, and is my own The crystallization of more than ten years of skillful skills is enough to make it beyond the reach of any domestic counterpart. You copy it to the most conspicuous place in your store, leaving customers shocked and impressed by your absolute charm. I am impressed by your professionalism and create a great reputation for you. Keywords in this procedure: Bravely exceed the first-class level
Harmonious society work details Front windshield, rearview mirror, instrument panel, hub, chassis, car wash fluid, tire inspection, slow reversing
Part 2: Car washing tips , these ten tips will enable you to outperform your peers within two months without ever washing a car.
The third article: Car beauty technology reveals the most practical secrets in detail. 1. New car waxing. 2. The paint surface is waxed by hand. 3. The paint surface is waxed by machine. 4. Paint scratch treatment. 5. Glaze sealing. 6. Sheet metal spray paint. 7. Tips for vacuuming. 8. Steam disinfection and deodorization. 9. Dry cleaning in the interior room. 10. The engine does not need to be disassembled and cleaned.
Part 4: Automobile decoration technology: 1. Leather and artificial leather crack repair technology. 2. Repair technology for damaged carpets. 3. The technology of floor leather. 4. Detailed introduction and installation technology of automobile solar film. 5. Details of car alarms and installation techniques. 6. Car locks and keys. 7. Details of car audio and installation techniques.
Part 5: Patented technology for repairing non-metal parts of automobiles. I spent 10,000 yuan to learn this technique. It is an extremely rare and unpopular technology. There are very few repair units in China that master this technology, and I will provide after-sales support. This is a highly profitable and value-for-money patented technology worth 10,000 yuan that is widely rumored in the world - a patented technology for repairing car bumpers and a patented technology for repairing all non-metal parts of the car body. This technology is especially suitable for start-ups who lack funds. Nowadays, there are dozens or hundreds of repair shops in any city or county. In addition to directly repairing for your customers, you can also use this technology to connect with them and process them for them. Damage to those non-metallic parts of the car. There are tens of thousands of types of auto parts, and it is impossible to buy every kind. And once they form a habit, even if they can buy new ones, they will first consider letting you repair them. The repair price of each part is between 50-500. Time, and the cost is only between a few cents and 10 yuan. This technology in this material is the most difficult. I provide after-sales service with more than ten years of repair experience. In case of very complicated problems, I will tell you how to operate it over the phone. < /p>
Any person with lofty ideals who buys the secret book will get the following things for free: 1. A set of respect flags (that is, the national flag and the party flag) (please place it on the upper left side of your desk). If you have this flag, your Business will be even more powerful, because a boss who loves the party and the country is a trustworthy boss. 2. 3 practical technical CDs. 3. An extremely rare wall map of cars from various countries in the world that is not available in the market.
Above, I feel that many aspiring young people are eager to join this popular industry, and I also feel that many young people have spent more than 10,000 yuan but have learned nothing. The fierce market competition may cause you to lose everything. , it is not easy to earn hard-earned money from part-time work. I hope my secrets can become your protective amulet. Of course, the key is to look at your business ethics. "It is difficult to establish a person without personality, and it is difficult to establish a business without business ethics." Remember this! Finally, please never forget that the competition in the market is not the competition between services and products, but the competition of ideas! My contact information is nuonuo2960@sina.com.cn. If there is love, there will be a market. If there is credibility, there will be sales. Carnegie said that life is a series of sales and a series of after-sales services...