First of all, it has a lot to do with their personalities. In today's words, Gu Long is a real prodigal son. Two things in his life are absolutely indispensable, one is wine, the other is women, and there is another wise saying of Gu Long, that is, oh, let a spirited person take risks in his favorite place, which leads many people to think that Gu Long is a very casual person.

On the other hand, Jin Yong is a warrior and a chivalrous man. Whether in real life or in novels, Jin Yong has created such an image for us. Many people also hope to be a knight-errant, that is, the kind who draws his sword to help when the road is rough, so many people prefer Jin Yong's chivalry to Gu Long's casually, and then naturally their influence will be different.

Secondly, from the perspective of novels, I think Jin Yong's novels are thicker than Gu Long's. I say this because I can see the existence of national integrity in Jin Yong's novels, and it is deeply reflected in some stories, but in contrast, Gu Long's novels are a little worse. So when these novels are made into TV series, many people will naturally think that the TV series made by Jin Yong's novels is better than Gu Long's.

In addition, Jin Yong's works mainly reflect a group, for example, these people have chivalrous, just and brave spirit, and they will work hard for a certain thing, which can also be said to be the performance of universal love. But when we look at Gu Long's works, we feel more about personal heroism, but it is precisely this kind of heroism that is not popular in China. If Gu Long's novels are placed in the United States, I believe their popularity should be higher than that of Jin Yong.