Haagen-Dazs 196 1 was born in Bronx, new york. This fascinating idea stems from an ancient and simple idea of the founder: Haagen-Dazs is a "real" ice cream, made only of the best natural ingredients and cream.

After 40 years of hard work, Haagen-Dazs' dream has come true in 45 countries around the world. In new york, Paris and Tokyo, fashion cities that are at the forefront of the world trend, from yellow skin and black eyes to white skin and blue eyes, from the ancient East to the unrestrained West, Haagen-Dazs has transcended racial and geographical restrictions and become the common language of urban white-collar workers, business celebrities and successful fashionistas.

Today, Haagen-Dazs is a world-famous brand owned by General Milo, one of the world's largest food companies, with annual sales exceeding 65.438+0.5 billion US dollars, ranking first in North America, Europe and Japan. It has become synonymous with elegance, fashion and the highest quality of life, and it is also the most popular ice cream brand in the world.

The unique style of Haagen-Dazs' best style

Just like the positioning of many top quality products, Haagen-Dazs does not take the popular route, but must highlight its unique style to attract specific consumer groups-urban white-collar workers and fashionable youth. Therefore, Haagen-Dazs, as always, puts its uniqueness on novel advertisements and designs, proud quality and expensive pricing.

The dazzling theme ice cream in Haagen-Dazs menu may be more attractive than its print media advertisements.

When you have a heavy menu that is beautifully made like a high-level opera program in your hand, and the name of the ice cream in it is so cute that you can't stop to pay and surrender?

The ice cream representing sweet love includes intoxicated romance, deep feeling and crisp meaning, a perfect match, love for me, ecstatic romance, Aegean boat dream and Eden. ...

Happy time, happy heart, happy heart and beautiful winter make your mood suddenly clear. ...

Romantic dream angel, Rose Peak, Bali Flame, Black Forest, Monte Carlo, dreaming that Fei Xia is the most suitable person for romantic temperament.

Of course, the name of the novel can't be superficial, and the excellent ice cream made of 100% natural raw materials invested by Haagen-Dazs is the guarantee of Haagen-Dazs supporters' enthusiasm for ten years.

In order to ensure the noble quality, Haagen-Dazs tirelessly seeks the best ingredients in every corner of the world, all natural ingredients, without adding any artificial flavors, preservatives, stabilizers and pigments, and only uses the most original raw materials to make ice cream, frozen yogurt and fruit sorbet. The secret of Haagen-Dazs' impressive taste is the strict identification of whipped cream, skim milk, sucrose and fresh egg yolk. The air content in Haagen-Dazs ice cream is controlled to a minimum, just as Haagen-Dazs claims: every bite of Haagen-Dazs ice cream is more fragrant, softer and smoother than ordinary ice cream, and it feels very fragrant after tasting.

Any kind of ice cream is gorgeous and charming. It is carefully made with natural raw materials, decorated with pink strawberries or rendered with light green herbs. Rich raisins, ripe Indian mangoes and refreshing green tea have also become excellent materials for decorating snowballs. All ice creams are made locally in the United States, and the temperature is controlled by a microcomputer at MINUS 26℃, and they are shipped to various places for sale.

As Haagen-Dazs' advertisement said: "Cars have Rolls Royce and ice cream has Haagen-Dazs." Exquisite and valuable, romantic and valuable.

Behind the reputation of Rolls-Royce ice cream is the price that makes ordinary people "flinch": an ice cream ball 25 yuan, a "dream angel" 78 yuan, and the theme ice cream 100 yuan.

Different from the familiar Heluxue and Nestle, Haagen-Dazs takes the route of "the best ice cream", and the target consumers are young consumers who are at the top of the income pyramid, pay attention to the quality of life, like to pursue fashion and enjoy life.

Haagen-Dazs' pricing strategy follows two classic theories of marketing: the price of high-quality products can be increased disproportionately. For high-priced products, consumers will think that the product quality is high. Just like the pricing strategy of gourmet chocolate "Kym", the bigger the package, the higher the price, just like the spiraling consumer psychology.

Haagen-Dazs in China —— Romantic China Complex

Haagen-Dazs is a ......

What does Haagen-Dazs mean?

Haagen-Dazs bought a box of Haagen-Dazs from a lovelorn girl in China, and sadly thought that her lover had disappeared, leaving her alone to "enjoy this beautiful and expensive food"-Anne Baby wrote the voice of petty bourgeoisie. Some advertisers say that Haagen-Dazs may not be the best ice cream in the world, but it may be the best brand selling ice cream. "Take me to eat Haagen-Dazs if you love me", which makes Haagen-Dazs expensive because of love.

Haagen-Dazs is free on international flights and few people eat it. Haagen-Dazs, regarded as a luxury in China, is a very common brand in its birthplace, just like Heluxie in China. Mainly sold in supermarkets and vending machines, there are few specialty stores, which many Americans have never heard of; The price is also very ordinary. The domestic household clothes sold in 78 yuan are only $2.99 in the United States.

Haagen-Dazs takes a high-end route in China, and only chooses to open a shop in a prosperous section of a big city. So that the existence of Haagen-Dazs has become a symbol to measure whether a city is fashionable, and the mayors of some cities even call for Haagen-Dazs to enter. Guangzhou was once considered unfashionable because there were no Starbucks, Haagen-Dazs and IKEA. In 2000, Haagen-Dazs opened its first store in Guangzhou, and specially invited Nicholas Tse, the most popular store at that time, to cut the ribbon. Haagen-Dazs finally entered Guangzhou, and the media and citizens were very excited.

Oh, people in China are always interesting. For example, the Iphone is all the rage in China, thinking that with this mobile phone, they will have money, while in the United States, this is just an ordinary "land sale"; Another example is KFC. In China, people who have a few dollars are scrambling to eat, thinking that eating KFC is glorious. In fact, in the United States, Americans only eat junk fast food when they have no choice.

What does Haagen-Dazs mean?

Haagen-Dazs Ice Cream 192 1 was born in a family in the Bronx, new york. In 1950s, due to the development of freezing technology and technology, many ice cream manufacturers added more air, stabilizers and preservatives to their products, so as to prolong the shelf life of products and reduce operating costs. As a result, the quality of ice cream is not as good as before. At that time, Reuben Mattus made a great wish to produce pure natural, high-quality and delicious ice cream products, so that the whole world can enjoy the real high-quality ice cream.

At that time, he produced three flavors of ice cream, vanilla, chocolate and coffee, and mainly provided the products to some high-end restaurants and shops. The product was officially named "Haagen-Dazs" on 196 1.

Haagen-Dazs was created by Martes according to the Nordic language family. This is because he once tasted the best ice cream in Denmark when he was young, so he used this language family to name his products.

Today, it is a very popular brand not only in America, but also all over the world. Wherever "Haagen-Dazs" is mentioned, people will think of extremely delicious and attractive ice cream, even in China. It seems more like a symbol of quality life and taste.

Haagen-Dazs advocates the lifestyle of "enjoy to the fullest, perfect" and encourages people to pursue high-quality life enjoyment. While providing ice cream, Haagen-Dazs pays great attention to creating an atmosphere, making tasting Haagen-Dazs ice cream an unforgettable experience. This is also the "Haagen-Dazs moment".

Haagen-Dazs is made of pure natural materials and does not contain any preservatives, artificial flavors, stabilizers and pigments. The choice of skim milk combines delicacy with health. The New York Times magazine once gave Haagen-Dazs the reputation of "Rolls Royce in ice cream".

Brand 1996 has developed rapidly since it entered the Chinese mainland market. At present, it has opened 48 branches in China and 5 in Shenzhen.

What does Haagen-Dazs mean? What's the point?

Haagen-Dazs advocates a lifestyle of "enjoying perfection" and encourages people to pursue high-quality life enjoyment. While providing ice cream, Haagen-Dazs pays great attention to creating an atmosphere, making tasting Haagen-Dazs ice cream an unforgettable experience. This is also the "Haagen-Dazs moment". Its famous advertising slogan is "If you love her, take her to Haagen-Dazs." Can be said to be a household name.

What is the significance of Haagen-Dazs?

If you love her, treat her to Haagen-Dazs.

What's Haagen-Dazs' code word?

This is a slogan circulated by Haagen-Dazs for many years, just like tiramisu cake. If you love her, take her to Haagen-Dazs, which is a popular advertising word. Sweet love means that he likes you ~ ~ ~