The most notable one is "Sun Tzu's Art of War", which is said to have become a required course at Harvard University. The following is reprinted from "The Value of Sun Tzu's Art of War in Business"

"If you know yourself and the enemy, you will be in danger in a hundred battles; if you don't know the enemy but know yourself, you will win and lose once; if you don't know the enemy and don't know yourself, you will be in danger in every battle." This ancient saying, Not only has it become a rule of victory and defeat in ancient and modern military wars, but in today's war-like business competition, it is also the primary law for the success or failure of businessmen. Especially in modern international trade, when buyers and sellers understand each other's credit status, to avoid any fraudulent behavior by the other party, they must first know the other party's business form, approximate total assets, brand awareness, and other basic information such as credibility, that is, As the saying goes, "Those who do not know the plans of the princes cannot pay in advance." It is also reflected in the use of transnational investment strategies by large companies. Why Carrefour lost to Japan was not due to his insufficient estimation of the market conditions and business culture of the investment locations. In view of the lessons of its failure, today's multinational investors often use localized investment strategies or simply finance and merge local companies for management and operations, all in order to better grasp the market, culture, politics, economy, etc. of the target country. A series of relevant business information fully reflects that "those who do not know the shape of mountains, forests, dangers, and swamps cannot march; those who do not use rural guides cannot gain geographical advantages." Aren't these all examples of the successful application of "The Art of War" by Sun Tzu?

We have a divergence strategy among the competitive advantages of the enterprise, which reflects that "any warrior will win with righteousness and surprise. Therefore, those who are good at making surprises are as endless as the heaven and the earth, and as endless as the rivers and seas." ". Standardization and innovation can be reflected in the originality of the products produced, attracting customers with novel styles, or providing unique services to stay one step ahead of the competition; it can also be reflected in having a high-quality department team, Reasonable division of labor and efficient operation of various departments of the enterprise will also create excess profits for the enterprise to a great extent, that is, 1+1>>2; it will also establish a set of scientific and efficient advanced production business lines, paying attention to all aspects of production. The cost saving in each link is achieved on the basis of quantity accumulation, which is also a manifestation of differentiation and innovation.

In business management, we can contact the five elements of "Tao, Heaven, Earth, Generals, and Laws" mentioned by Sun Tzu: Tao can be understood as letting the entire enterprise work together to achieve *** Working hard for the same goal, in typical Wal-Mart's successful management experience, they allocate part of the equity to employees, so that employees feel that they are working for themselves, so everyone will try their best to work; the weather, natural weather, and seasons change, for some agricultural products production , has an important impact on risks such as product ocean transportation and warehousing accidents; location, derived from the company's analysis of product transportation routes, risks, and costs; will reflect the company's selection of department leaders, who should be based on their strengths. Reasonable deployment, employing people without suspicion, and using people without suspicion will be related to the strategic application and future development of the company, and is also the key to the survival of the company; law is naturally connected to the formulation of a series of management mechanisms and rules and regulations of the company, and military management Likewise, reasonable and effective rules and regulations can always standardize and adjust the operation of an enterprise to the greatest extent.

SWOT analysis is often used in today’s business activities, which is to analyze the product or company situation from the four aspects of strengths, weaknesses, opportunities, and risks. Its essential meaning just reflects the "Sun Tzu's Art of War" This is why the wise man’s worries must be mixed with the powerful, mixed with the benefits and must be trustworthy, mixed with harm, and the troubles can be solved.” This sentence. It truly reflects the two-sided characteristics of things and is also a scientific method of analyzing problems. This is also what Marx's materialist thought requires to look at the problem comprehensively in order to continuously get closer to the correct answer. This provides a theoretical basis for business leaders to formulate scientific development strategies.

Why do companies now need to constantly conduct market research before selling products? During the sales process, they constantly analyze and summarize the market information of the product and the sales status of competitors, and then decide future output; almost all companies A part of the funds is used to purchase enterprise-related insurance to deal with unknown risks; there is also a special think tank within the enterprise to deal with the offensive strategies of competitors; in order to prevent trade losses caused by exchange rate changes, large enterprises also It will have a certain amount of foreign exchange reserves; a cleaning company alone owns a series of well-known brands such as Rejoice, Head & Shoulders, Pantene, Sassoon, Crest, Olay, Safeguard, Tide, etc. This is a kind of enterprise that strives to diversify the market. The brand diversification strategy adopted by risks... Good companies are not necessarily those who are good at launching commercial wars, but they must be good at dealing with risks from all aspects, and even turning disadvantages into advantages. These are the "old tactics" "The method is not to rely on it not coming, but to rely on me to be waiting for it; to rely on it not to attack, to rely on the fact that I have something that cannot be attacked."

We might as well talk about business management again. The relationship between the leadership and the grassroots employees is like that between generals and soldiers. “They regard soldiers as babies, so they can go to the deep stream with them; they regard soldiers as beloved sons, so they can die with them. If you are thick, you can’t make them; if you love them, you can’t make them.” Chaos that cannot be cured is like a arrogant man who cannot be used." Whenever I see this sentence, I always feel a lot of emotion. Enterprises are all organized for the purpose of making profits. Why do some enterprises have the strength to unite as one and work together in the same boat? But some enterprises are so miserable that the trees fall and the walls fall and everyone pushes them away.

This reminds me of the famous cosmetics brand Mary Kay. As early as the beginning of its business, its founder Mary Kay began to vigorously advocate the life priorities of "faith first, family second, career third", using "can you To inspire other women to join their own careers with the spirit of "do it". Inspired by this powerful spiritual force, I wonder which woman who wants to succeed is not moved by it, and I wonder which employee within the company is not moved by it. Go all out and work hand in hand with the enterprise. The value of a strong army lies in its united will and its courage to cut through gold. The same is true for a strong corporate team. Looking at the success or failure of modern enterprise development further confirms Sun Wu's point of view. Therefore, outstanding entrepreneurs should be treated like Treat your employees like children, sincerely love, care and encourage them without doting or overindulging them, and do both kindness and power, with clear rewards and punishments.

Victory and defeat are common matters in military affairs, and shopping malls are like battlefields. When faced with defeat in competition, or even the outcome of bankruptcy, one should think of "throw yourself into death and then survive; fall into death and then survive." If you are trapped in harm's way, then It can lead to victory or defeat." Now it is extended to "to survive until death". In the face of adversity, instead of using useless negativity, worry and despair, it is better to go all out and make the last effort, not letting go of any hope of victory, or The defeat has been decided. As long as the people are still there, there is hope to recruit the old troops again, accumulate strength, and wait for opportunities to make a comeback. As the saying goes, there is no perfect road for everyone, and everything often turns out to be easy; only after loss do you know how to cherish it, and after failure, it can stimulate people's desire for success and burn their fighting spirit to catch up.