Guo Henian, founder of Amway. He is one of the pioneers in the direct selling industry in China. 1949 founded Amway Company and introduced the direct selling model into China market. It is understood that Guo Henian graduated from the Chemistry Department of Nanjing University in his early years, and later obtained a master's degree in chemical engineering from the University of Utah. Therefore, his professional background has a certain relationship with the production and R&D of cosmetics industry, which also provides a basis for him to actively explore product R&D and innovation after he founded Amway Company. In addition to his professional background, when Guo Henian founded Amway Company, he also paid attention to learning and studying the experience and laws of the direct selling industry, and constantly explored and innovated to create a marketing model that met the needs of the China market and achieved great commercial success. During the development of Amway, Guo Henian has always adhered to the enterprise spirit of people-oriented, honest management and pursuing Excellence, which is one of the important reasons why Amway has become a leading enterprise in the direct selling industry.