Brand with environmental protection
From the development history of wallpaper in China, there was a climax in 1995, with more than 2 enterprises. However, because the wallpaper at that time was not environmentally friendly, durable and inexperienced in construction, it smelled bad after decoration, and after three months to six months, the wallpaper would be cracked, which led consumers to be afraid to use wallpaper products, which had a very bad influence on the wallpaper industry at that time.
Nowadays, all the wallpapers produced by various brands are environmentally friendly. First, the materials are environmentally friendly. Secondly, the auxiliary materials used are also environmentally friendly. At the same time, the matching glue is also imported. Therefore, it is suggested that consumers choose environmentally-friendly basement membrane and environmentally-friendly glue to avoid odor when decorating. Nowadays, the wallpaper of each brand is non-toxic and tasteless, and most brands that produce wallpaper have to pass the product test of the National Building Materials Research and Development Center every year.
Brand by design
In terms of design, each brand has its own trump card.
Shu Ya Room's British Osborne &; Little all the series of this group, Swedish brand, German Marburg wallpaper. Among them, German wallpaper emphasizes modern simplicity and high-tech content, while British wallpaper pays more attention to cultural foundation and connotation, so his graphic design and decoration are more flavorful.
sovren's subsidiaries are Home interiors in Belgium, Novo in France, Kreativat and Erismann in Germany. These companies are well-known and very professional wallpaper manufacturers. For example, Erismann was established in 1838, with a history of more than 1 years, and has a good reputation in the world in terms of technology and design.
Glen Brown, a new foreign brand, was established in Britain in 1846, and its product quality and design are very famous in the international wallpaper industry.
China local brands have successfully entered the Bird's Nest project. There are twelve designers in the factory, keeping up with the pulse of the market and producing high-end products with the most advanced technology.
High-end income groups in the target group
All brands have indicated that the target groups of home improvement wallpaper are concentrated in middle-end and high-end income groups, and successful people aged 3-5. In particular, most families whose houses are more than 2 square meters will choose wallpaper, and they will choose designers to design home improvement to reflect their home style, effect and value.
The market potential of wallpaper in 27 continues to be good.
General Manager Ye Youjin of Rouran wallpaper analyzed:
The original wallpaper was a very small industry in China, accounting for less than 5%. However, through the concerted efforts of the same industry in recent years, the wallpaper industry is now at the turning point of the market. It has risen rapidly and has passed the difficult cultivation period. In the future, its market will be like Europe and America, and the share of wallpaper in wall materials should be greater than that of paint.
Chairman Yang Ji of topli wallpaper said:
Japanese wallpaper consumption in Asian countries ranks first, about 7 million square meters a year. South Korea is the country with the highest penetration rate in Asia, and about 95% countries are using wallpaper. In China, the penetration rate of wallpaper is relatively low, and the household penetration rate is about 2%-3%, which is still an increased figure. In 2, it was less than 5%. In recent years, due to the fiery real estate industry in China, it has driven the industry to heat up in China. In 27, the sales volume of wallpaper in China was about 2 million-3 million square meters, which is also a higher figure over the years. However, such a figure is only 1%-2% in terms of home improvement, and the penetration rate of home improvement is still low, so his market potential is very great.
Mr. Lu of Mabao brand introduced:
In p>7, we don't have a very exact figure in China, but our reasonable estimation is based on 5% in terms of usage, but it is very worth looking forward to in terms of annual increment. At the low level, we expect an annual increase of 2%-3%, and at the middle and high end, a natural increase of 4% can be expected.
Visit the top ten wallpaper brands in the Expo to interpret the industry trends you want to know most
The new trend under the unlimited business opportunities in the p>8 Olympic Games
Mr. Lu, the Mabao brand, has a new design style:
I think the new trend this year is "Let a hundred flowers blossom". We can see that this exhibition has more than 1 exhibitors and various styles, and almost all the major wallpaper brands in the world are in place. So I think consumers and designers in China are very happy, because they can see the best products in the world without going out! Therefore, we expect that the Olympic Games in China will be the time for China to face the whole world and the time for the whole world to go to China. We believe that the exchanges between the two sides provide us with a broad platform for China people to stand on the world stage.
Chairman Yang Ji of topli wallpaper values the consumption potential:
I feel that this year's Olympic year has also ushered in the climax of decoration, but wallpaper decoration is mainly used for public facilities, such as the renovation of some hotels and restaurants, the renovation of some apartments and the renovation of sports venues. About 6%-7% of three-star hotels in Beijing have used our wallpaper. This year, in addition to continuing to develop the facilities of hotels and restaurants, we are also guiding consumption to the field of home improvement. If 1.3 billion people in China use one square meter each, there will be a considerable sales volume of 1.3 billion square meters, so the consumption potential of our home improvement market is very considerable.
General Manager Ye Youjin of Rouran Wallpaper pays attention to grasping the opportunity to promote the decoration concept:
For the Chinese nation, the Olympic Games is a historical opportunity, which comes once in a thousand years whether it is a nation or an enterprise. Our headquarters is located in Beijing, so this year's exhibition we also put a lot of effort into discussing a new way of living indoors with you, and taking this opportunity of the Olympic Games, we will introduce the most advanced foreign interior decoration concept into China for promotion, and promote the development of China's interior decoration concept.
Deng Zhigang Deng, the marketing director of Sofron Company, hopes to increase the market share of the whole industry:
Our company's brand marketing has two focuses. The first is to enhance the visibility of Sofron brand and increase our sales. Secondly, because wallpaper is a small industry in the whole wall decoration industry, the current penetration rate is relatively low. I hope that through our efforts, more consumers can know and like wallpaper, so as to use wallpaper, so as to make the cake of the industry bigger.
Visit the top 1 wallpaper brands at the Expo to interpret the industry trends you want to know most
Network marketing is a tonic for marketing in the new era
With the rapid development of the network, network marketing is penetrating into various industries with its strong vitality, and each brand's network marketing also has its own beauty.
President William D.Lingt of Katie Wallpaper introduced:
In p>1997, I changed the wallpaper distribution in the United States to this kind of internet marketing. Now we have strong cooperation with Yahoo and other companies, and 97% of wallpaper and home decoration materials in the United States are sold through the Internet.
Chairman Yang Ji of topli Wallpaper introduced:
We now have our own website, which contains the introduction of all our products, functions, construction and color selection. There are different simulation rooms-children's room, living room, apartment, living room and standard room. You can paste the wallpaper you choose on the computer to see the decorative effect directly. At the same time, you can order online, and there is an area calculator. You can get the area of wallpaper by inputting the length and width of the home room. There are also customer rumors in online services. I hope customers can visit our website and put forward their opinions and suggestions on our products, and we will reply to netizens in time.
general manager ye youjin of rouran wallpaper said:
rouran used to be a more traditional enterprise, and its marketing mode is still developed in the form of a chain operation, but informationization is an indispensable part in the future development. Rouran began to do some basic construction in this area last year, for example, we should regard network marketing as a part of our marketing, and we will make great investment and exploration in this area in the future to form diversified marketing channels.
Yu Shunsheng, the general manager of eLong brand, said:
In terms of online marketing, we have become a full member of China Decoration Association this year. In addition, our goal this year will be to infiltrate into some building materials magazines and building materials networks, and make eLong wallcovering the largest brand in China and even the world.
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