how to build and promote the brand is related to the survival, development and growth of the enterprise. However, some enterprises do not know enough about the concept of brand, do not pay attention to the construction and promotion of brand, or think that brand is just spending money on advertising, which is done by large enterprises and companies. In fact, this is a great misunderstanding. Now it is a commodity economy society, not the ancient "good wine is not afraid of the deep alley". Today's enterprises must play their own brands to survive. Brand promotion means that more people need to know about enterprises, so that enterprises can develop, have vitality and be invincible.

for enterprises, only good products are not enough to create a good brand. If products account for 7% of brand creation, then the remaining 3% is brand promotion, and proper brand promotion is an indispensable and important measure to shape the brand. Brand promotion can effectively improve the visibility of enterprises, let consumers know that there is such an enterprise, and brand promotion can let consumers know what the products of enterprises are and what their functions are. Therefore, consumers know more about this enterprise and its products. Only when an enterprise has its reputation and popularity can it win in the market competition.

the core task of brand promotion is to realize brand marketing, but in the process of brand marketing, marketing activities often become the footnote of capital management: small enterprises are often at a loss in the face of the high advertising promotion expenses required for brand promotion; Enterprises with strong capital strength also have to face advertising fees like "pumps" and their profits "shrink".