Car logo
The original McLaren logo is actually the team emblem of the McLaren team.
The team emblem was designed by McLaren artist friend Michael Tumer The design uses the New Zealand national treasure kiwi as the main body, with the "McLaren" logo on the top. This logo also witnessed the initial glory of the McLaren team. Then in 1967, McLaren completely abandoned the Kiwi logo and replaced it with a geometric pattern called "Speedy Kiwi", which made the overall look more dynamic and faster. In 1980, the McLaren logo underwent major adjustments again, from a simple geometric figure to a brand logo with stars and stripes symbolizing victory. The logo was designed by an all-around designer. Raymond Loewy designed it himself. The color on the far right is called "rocketred", which later became the McLaren trademark and the car's body color. McLaren's logo has been changing during this period. In 2021, the McLaren brand logo has been modified again, and the classic "Papaya Orange" has once again Return to remind people not to forget the founder
Bruce McLaren and McLaren’s long-standing brand roots
Basic information
Brand name: McLaren
English name: McLaren
Country: From the UK
Headquarters: Woking, UK
Brand type: European
Foundation date: 1963
Founder: Bruce McLaren
Brand introduction
McLaren is a British luxury high-end brand A manufacturer of performance sports cars and supercars, it is one of the world's leaders in luxury high-performance cars and automobile racing. Its business is divided into supercar manufacturing and racing businesses. . The McLaren we are talking about today is actually an independent car company in 2010. In 1989, McLaren Automobile Company, established under the name of McLarenCars, began to be based on them. The F1 technology focused on the production of high-performance road sports cars. It was also this year that McLaren Automobile officially entered the civilian car field. At that time, McLaren Automotive Company was mainly responsible for the development of McLaren F1.
In 2010, the English name of McLaren Automotive Company was changed from McLarenCars to
McLaren Automotive, which became McLaren Automotive independently. The company is also currently McLaren
Lun's largest subsidiary. The McLaren brand adheres to the implementation principles of complete dedication, quality and excellence
adhere to core engineering concepts, strive to seek further upgrades in lightweight technology, and pursue excellence in dynamics
Performance and energy efficiency Performance, committed to hand-building lightweight super sports cars, its models are now sold in more than 100 retail stores in 40 markets around the world.