With the advent of economic globalization, international business negotiations are increasing. International business negotiation is not only economic exchange and cooperation, but also cultural exchange and communication, and cultural factors play a vital role. As a special means in trade negotiation, business communication inevitably involves the communication and contact of different regions, nationalities and social cultures, thus leading to cross-cultural negotiation. In cross-cultural negotiation, different geographical, ethnic, cultural and political systems will affect the thinking, negotiation style and behavior between negotiators, thus affecting the whole negotiation process. Therefore, business activities, especially international business, must understand and master the connections and differences between different cultures. In the process of preparation and organization of negotiations, we should better understand the influence of cultural differences on negotiations, and only by actively facing this influence can we achieve the expected goal.

In the increasingly globalized world economy, with the frequent and close international business activities, cultural differences between countries are particularly important. A little carelessness will cause unnecessary misunderstandings and even directly affect the actual business communication effect. Therefore, how to solve the cross-cultural background problem in international business negotiation is very important. By studying the cross-cultural differences and their influence on business negotiations, this paper discusses how to correctly handle the cross-cultural differences in the negotiation process, so that international business negotiations can be carried out smoothly. The influence of cross-cultural differences on international business negotiation.