Then why do some people think Audi is not as good as Mercedes-Benz and BMW? Historically, Mercedes-Benz has been making luxury cars. /kloc-for 0/00 years, the S-class product line has never been interrupted. Before the war, BMW owned 335 and 337, which was the representative of luxury cars in Germany at that time. The BMW 3 Series can be traced back to 1966 1600, and the BMW 5 Series can be traced back to 1500 1962. Although Audi's predecessor, Automobile Alliance, has a glorious history and a top luxury car Horsey, it was acquired by Volkswagen from scratch at 1966. The first car launched after the acquisition is the predecessor of A4 F 103, and the predecessor of A6 is Audi 100. Audi's history of manufacturing luxury cars after reorganization is at least half a century later than that of Mercedes-Benz and BMW.
Mercedes-Benz is usually driven by big bosses and successful businessmen. Mercedes-Benz domestic hot-selling models include Mercedes-Benz E-Class, Mercedes-Benz GLA, GLC and other products. Let me talk about BMW again. The logo of BMW is a circle consisting of four squares of blue sky and white clouds. As far as appearance is concerned, BMW is another mature beauty. Generally speaking, most BMW drivers are young people. Rich second generation, especially beautiful girls, usually like to drive a BMW on the road. BMW's domestic hot-selling products include 3 series, 5 series and some X series off-road vehicles.
Tell me about Audi. Audi rose rapidly in China and became the most popular luxury brand in China. Thanks to the official car system in China, most of the earliest official cars were Audi. It is also natural for Audi to become a streetcar of luxury brand. Classic models such as Audi 100 and Audi 200 have become memories of many people. In recent years, Audi has begun to create a calm and low-key style. In addition, one of Audi's biggest product technical labels is its high-level technology. Audi is particularly unique in headlights. Audi can sell so well largely because of its low price, and now Audi's preferential strength is the biggest among the three luxury cars. Such a big discount is a bit demeaning. In order to stimulate sales, reducing prices is a simple and rude way. For luxury brand Audi, this method is not feasible, because the price reduction will damage the luxury and height of the brand to some extent. Once the image of luxury brands is damaged, it will fall into a vicious circle. The original price of this car is not selling well. Sales can only be achieved after price reduction and substantial discount. It is difficult to question and reduce the price, which is not conducive to the long-term development of the brand.