As the top leader of the company, Ma Yun is the spiritual idol of the employees of the company. Jin Jianhang, one of the 18 founders of Ali, once said that corporate culture is the most unique place of Alibaba, which is also the root of maintaining Ma Yun's leadership.

Ma Yun said that Ali can't do it? Empire? What do we have to do? Ecosystem? . Any one? Empire? Have fallen, but? Ecosystem? Is endless. But the fact is that in Alibaba Group, Ma Yun has established a business ecosystem and a management and cultural empire.

Alibaba Group has a distinct hierarchy, and this management method and value system are bound to be implemented in all companies deployed by Ma Yun.

In terms of management structure, Ali has formed a power pyramid with Ma Yun as the core. Under Ma Yun is the Management Executive Committee headed by Lu Zhaoxi, Peng Lei, Ceng Ming, etc. The heads of various business departments under the jurisdiction of Lu Zhaoxi, such as Wu Yongming and Jiang Peng, form the third management echelon, followed by dozens of vice presidents of Ali, with middle-level and employees under the vice presidents.

according to a Baidu manager who visited Alibaba, Ma Yun has strong management and control abilities. He said that Ali has laid off employees this year, and Ma Yun's workaround is: for example, if six people want to lay off two, he will lay off three, give the remaining three a raise, and improve the enthusiasm of the employees.

Ma Yun himself said in an interview with a media that if the number of companies suddenly increases by 2,, Alibaba will be fine, but both Baidu and Tencent will be closed. He used this to show that his management control ability is better than that of Ma Huateng and Li Yanhong. He also said that Ali was divided into 25 business divisions this year, and it took only two weeks to get better.

culturally, ma yun proposed? Six pulse Excalibur customers, embrace change, teamwork, passion, integrity and dedication. In the performance appraisal of employees every quarter, 5% of them are evaluated by values, and the salary increase and promotion of employees directly depend on this. For executives, Alibaba also has an organization department, which regularly gives lectures to executives.

in this empire, what else? Police? The existence of. Alibaba has set up a chief risk officer, who is responsible for maintaining order in Ali, supervising corruption and enforcing rules. Ma Yun rarely participated in the business management of the company, but controlled the company through culture and values. He set up a? Corporate religion? And Ma Yun is our god. ? An Ali employee said.

There is an example to illustrate Ali's culture. One of the benefits enjoyed by Ali employees is that they can have dinner in the company cafeteria for free, but the management found that some employees left work early to have dinner, so they decided to set the effective time of the meal voucher as 6 pm.

on September 1st, Alibaba's human resources department posted a post on Alibaba's intranet to inform employees of this matter, and some employees complained in the post.

It seems like a trivial matter, but the thread aroused Ma Yun's anger. He posted a response:? Alibaba is so inferior? ! I really wronged you! Maybe you should really choose a company that is not so bad and cruel! We can't change our bad habits! ?

subsequently, Ali executives expressed their views one after another. Peng Lei was the first executive to respond. She was full of gunpowder and asked: Excuse me, what did some people stir up and light? President Jiang Peng (Sanfeng) said that we need to observe our own borders. Wang Hai, vice president, said that Ali is in a great crisis, so let's get back what we once guarded.

Before leaving the post of CEO, Ma Yun said that in the past year, Ali had studied the British Constitution Movement and the French Revolution internally, and he also held a three-day meeting with his team in other places to study and discuss the American Declaration of Independence. It is said that Ma Yun will also draw up an internal program similar to the Declaration of Independence, which is still being drafted.

like ren zhengfei, who established the basic law of Huawei, ma yun also wants to solidify Alibaba's past successful experience and his own values and turn it into a charter that everyone will follow? At that time, Ma Yun's control of the company may be smoother.

and? Officer? * * * Dance

One day in August, Ma Yun's photo once again appeared on the front page of Hangzhou Daily, accompanied by a speech by Ma Yun on e-commerce. Below this report, there is a report on the heavy rain in Hangzhou and a speech by a senior official of the Zhejiang Provincial Government.

Ma Yun and his Alibaba Group enjoy a high reputation in Hangzhou and even in Zhejiang Province. An entrepreneur in Hangzhou told Caijing that when officials or businessmen from other provinces come to Hangzhou, what they want most is for the local government to introduce Ma Yun. In June, a member of the party group of the Zhejiang provincial government publicly compared Yiwu and Ma Yun to the left and right hands of Zhejiang province.

after the AliPay incident, Ma Yun lost the trust of western capital, and then there was a fraud and forgery scandal in Taobao, and Ma Yun's reputation was in crisis. In the same year, he said that as an entrepreneur, he was poor in dealing with the government and the outside world.

after that, ma yun tried to keep close contact with the government. in the buyback of Yahoo, he introduced state-owned capital for the first time? CIC and CDB. As long as the government needs it, Alipay can be handed over to the state at any time. ? At the end, Ma Yun once said.

However, the close relationship with the government can't make Ma Yun smooth on the road of finance. What does Ma Yun reflect on finance? Ambition? In the eyes of the outside world, it has become one of the hidden dangers of its business empire.

Previously, Yu 'ebao was suspended by the Securities and Futures Commission after being online for one week. According to the CSRC, Yu 'ebao violated some provisions of the measures for the management of sales of securities investment funds and the interim provisions on the management of settlement funds, and professionally, credit risk is another major problem to be solved urgently.

In history, Ma Yun has repeatedly said that Alibaba will not set up a bank, but its continuous products always seem to challenge the bottom line of the bank.

In March, according to media reports, Alibaba will soon launch a credit card, which will not only be used on Alibaba's e-commerce platforms Tmall and Taobao. Alibaba is likely to set up a credit card company, which will be the first third-party payment institution in China to develop into the credit card field.

the launch of credit cards and what Alibaba has announced? Credit payment? Similar business. Hu Xiaoming, vice president of Alibaba, said that the number of registered accounts of Alipay is 8 million at present, but after the screening of regional restrictions, real-name authentication and other conditions, it is estimated that the first batch of credit payment can serve about 8 million people.

A bank staff member said that ICBC, as the largest credit card issuer in China, has only issued more than 7 million credit cards after more than ten years of efforts, while Alibaba? Credit payment? There were 8 million users from the beginning, which undoubtedly violated the interests of traditional banks.

Wang Lianzhou, deputy director of the NPC Financial and Economic Committee Office, told Caijing that Internet finance is a gray area at present, and the current regulatory system cannot completely cover it, but this situation will not last long.

it is obviously more difficult to transform the financial industry than to transform the retail industry. The government control of the retail industry is relatively loose, while the financial industry is one of the most closed industries in the government. All large banks, funds and government supervision departments are strong and huge, and governments at all levels are extremely cautious about financial supervision, which is extremely difficult to break the ice.

Ma Yun kept touching the bottom line and showed kindness to the government many times. Starting from Yahoo's creditor's rights, Ma Yun is getting closer and closer to state-owned capital, which also brings new variables to his business empire? If the relationship with state-owned shareholders is not handled well, it is easy to get into trouble.

Foreign capital has made Ma Yun suffer a lot, but if one day a government representative sits at the negotiating table of the board of directors, will Ma Yun become more comfortable?