Hello, in fact, there are many ways to organize the content and sections of corporate internal publications. For companies and friends who are new to internal publications, there is no extravagant expectation to get it right in one step and continue to optimize through continuous exploration. It will take 1-2 years to basically solidify the layout of the internal magazine.
I have been engaged in corporate culture work for nearly 10 years. I have served as the editor-in-chief of internal magazines in two companies. I would like to briefly talk about my experience and shed some light on it.
1. Premise: It is necessary to have a comprehensive understanding of the current situation of the company, corporate culture, preferences of employees and bosses, etc. It is recommended to conduct some practical research. Only with sufficient preparations can we Be confident;
2. Tonality: Since it is an internal publication of the company, it must take into account the two characteristics of the company and the publication. Don't just make it a corporate microphone and document dissemination tool, and certainly not a comprehensive media or even gossip publication. According to my experience, internal publications mainly cater to the needs of the company and reflect the spirit and culture of the company, but they must also give employees sufficient space to express themselves. Only in this way can they not only gain the support and recognition of the boss, but also win the voices of the employees and gain vitality. Lasting;
3. Blocking: Don’t rush to determine the specific columns first. You can first divide the layout of the internal magazine into several major sections according to the purpose and purpose of the internal magazine, and then divide it into sections. Column. The division of sections should be grand, and the customary names of two, three, and four characters in traditional Chinese culture can be used, such as "Looking at the World", "Longitude and Latitude", etc.;
4. Divide columns: According to the definition of the section, Specifically divide the columns. For example, the "Looking at the World" section is mainly defined as internal and external corporate news, information, and current affairs reports, then the columns can be divided into "Industry Trends", "Glimpses of XX", "Focus Memory", etc.;
< p>5. Content: As mentioned before, the core of the company's internal magazine must be the company, and the content should be organized closely around the key points inside and outside the company. It can be reports, characters, interviews, or discussions on business management. , introduction of the company's main projects, skills explanation and training, and also includes thematic composition, employees' experiences, display of employees' talents, serialization, lively prose, poetry, etc., photography pictures, etc.; of course, if you want to do something more unique The characteristics of professional publications can also include internal recruitment, rationalization suggestions, replies to employee mailboxes, etc. according to the characteristics of the company.I hope these insignificant experiences can give you some inspiration. As long as you love corporate culture, mobilize employees, and work together, I believe your internal magazine will be successful.
(My MSN: andru8023@hotmail.com, welcome to discuss)