Selling glory is just to save yourself.
There is a sentence in Huawei's statement that "this is also a self-help behavior initiated by the glory-related industrial chain." The word "self-help" can be said to highlight the core of this sale. This is not only the glory of self-help, but also the self-help of Huawei, and it is also the self-help of the entire channel provider, which involves the problem of eating for the affiliated enterprises of Huawei's mobile phone business.
1, glory and self-help: If Huawei wants to save the mobile phone business, it will definitely give priority to ensuring Huawei brands, especially the high-end Mate series and P series. These high-quality assets will not be easily given up. In the dilemma of broken core, if glory continues to stay in Huawei system, it can only belong to the business that was abandoned first. But once it is sold, it will be different, and it can be operated as an independent brand. Moreover, because it has nothing to do with Huawei, the US ban is invalid, and the problem of broken core can be completely solved.
Therefore, we also saw in the statement that Huawei does not have any shares in the new company and does not participate in any business decisions. New glory is a completely independent company.
2. Channelers help themselves: After years of hard work, Glory has actually gained its own brand influence and a large number of agents and distributors. These channel providers rely on glory to eat. If glory crosses, they will be greatly affected.
Therefore, we see that the acquisition mentioned in the statement was jointly initiated by more than 30 dealers and agents, which is also a self-help behavior. As long as the glorious brand is still there, as long as they can operate independently, these dealers can still survive. Although the road ahead may be more difficult, it at least provides new hope, far better than falling down now.
3. Huawei's self-help: Due to the huge consumption of chips by Huawei's mobile phone business, it is very difficult to keep two brands at the same time in the case of broken cores.
Moreover, in order to resist the pressure from the United States, Huawei is now seeking new breakthroughs. It is not only preparing to set up its own IMD factory to solve low-end chips, but also trying to set up its own complete ecosystem at the software level, adopting the HarmonyOS operating system.
All these require sufficient manpower, material resources and financial resources. In order to ensure the construction of the "main channel", we can only make certain trade-offs, such as the sale of the world's third submarine optical cable business that year, and the same is true of the sale of glory this time.
Therefore, this sale is also Huawei's self-help, losing the car and keeping handsome!