Alibaba has seen the effects of social circles. Although the annual Double Eleven is a carnival for Alibaba, many potential problems are also seen in this, that is, although the transaction volume has been rising, the number of active people has basically not changed much. The base has almost reached the ceiling. At the same time, some smart merchants began to build their own traffic pools to give their fans better offers and increase their profits. This also allowed Alibaba to see business opportunities. Therefore, Alibaba wants to enter the social field.

The influence of Chinese traditional cultural thought. Many people know that they generally believe what their acquaintances say, and the opinions of strangers are only for their own reference. Some savvy merchants saw the merchants and relied on their own advantages to call these merchants who often buy things as business fans, and pulled them into a group to centralize management and services to increase their profits. Ali also has the same idea. By using its strong appeal to get more people to join its circle, it can bring better financial statements to the Ali Group.

The current development of live broadcast social attributes has allowed Alibaba to see a new economic growth point. On some live broadcast platforms, the ability of some Internet celebrities to bring goods has opened people's eyes. One Internet celebrity even single-handedly raised the stock price of a listed company. This influence allowed Alibaba to see a new economy. growth point. Just when Taobao introduced a model such as live broadcast, the essence of this model is acquaintance or social attributes, and it also uses the fan effect of celebrities to promote the increase in transaction volume.

Alibaba has been exploring the huge traffic pool of social networking, but due to lack of experience in the social field, many attempts have failed. However, Alibaba has never given up on the exploration of social networking. The current development of Taobao Live is also a new attempt by Alibaba to enter social networking. This one also serves e-commerce! It seems that Alibaba is really going to realize Teacher Ma’s famous saying: There is no difficult business in the world! Do you believe Alibaba’s social e-commerce will be successful?