In the counter sales of many shopping malls, the cashier's unified payment method is adopted, which is a convenient financial management measure and has more important significance. Next, I sorted out the display skills of the goods in the mall for you. Welcome to reading.

Principle 1: profitability

First, it is very important to confirm that the merchandise display must be managed, because the sales staff can help improve the sales potential of the store; Second, through the efforts of all parties, strive for the most helpful display point for sales; Third, sales staff should write down special display methods or exhibits to increase sales; Fourth, tell the store or store manager in time the principle of effective display of goods and the benefits of display to profits, and cite some successful cases in the past; Finally, the principle of first-in first-out is adopted to reduce the possibility of returning goods.

As a salesperson, you will always have some figures in your mind, including: the normal sales speed of products, the special sales effects of stores after the product display is created, and telling your dealers and customers the sales results.

Principle 2: Good display point

Compared with poor display points, good display points will multiply sales. In some large supermarkets or shopping malls, some international companies have to seize some good display points even if they spend a lot of money.

What is a good display point?

For traditional shops, the shelves behind the counter, next to weighing scale, next to the cash register and in front of the counter are all good display points.

For supermarkets or cheap shops, the shelves at the same height as the line of sight, the places where customers go in and out, the shelves on both sides of the purchasing line (supermarkets) and the central position of the shelf area in the store (cheap shops) are the best display points.

When carrying out promotional activities, we should strive for the following positions: the center of the aisle with the most people in the store, the top of the shelves at both ends, the corner of the wall shelves, the cashier exit and so on.

Principle 3: Attractive

Only by attracting consumers' visual attention can commodity display effectively convey the information of commodities. Generally, master the following skills: make full use of the existing quantity of goods and pile them together to show momentum; Place commodity labels correctly; After completing the exhibition work. Deliberately removing a few items can leave a gap for customers to take, and secondly show the good sales of goods; Distinguish one's own goods from those of other brands when displaying; With the help of the size of the exhibition space, make full use of advertising materials to attract consumers' attention, or use a whole bunch of irregular arrangements to save time and create the meaning of special price.

Principle 4: Convenience

A good display must be easy for customers to take away. Attention should be paid to several aspects: the display of goods must be placed in a position that consumers can easily take (consider whether adults or children buy them); Strive for good display points, so that consumers can get goods from different directions; There are at least 80% goods on the shelf, which is convenient for consumers to pick up their own goods and buy them; Remember the correct location of the shelves, don't mix different types of goods, and don't post promotional materials on the goods.

Principle 5: Price

Price has a great influence on consumers' purchase; The price itself has sales power. Attention should be paid to several aspects: clearly marked, not clearly marked, even if consumers are interested, it will affect their determination; The price tag must be displayed in an eye-catching position, and the size of the number will also affect the attractiveness of the price; It is more attractive to write down the figures of the special price directly than to tell consumers the discount.

Principle 6: Stability

Commodity display is to help sales, not gimmicks: when displaying the whole box (parts), we should not only consider the appropriate attraction height, but also consider its stability. Pay attention to the whole container display, put the opened boxes in a stable position, replace the empty boxes, and start from the top floor to ensure safety.

Dupont has a famous saying: consumers may like a product at first sight and decide whether to buy it. The most fundamental point of product display is to let consumers see your products at first sight and let your products talk to consumers directly.

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