ranked 11th and 15th on the list with 185 billion yuan and 17 billion yuan respectively. In terms of the number of people on the list, the proportion of people in the real estate industry continued to decline, ranking third with 9.4%. Hu Run, chairman and chief research officer of Hurun Report, said: "For the first time, no entrepreneur in the real estate industry has entered the top ten."
The real estate lost, but it was taken away by Great Health. The wealth of Zhong _ _, a 67-year-old farmer's spring, increased by 25 billion, or 7%, compared with last year, and became the richest man in China for the first time with 39 billion yuan. Zhong _ _ who won the position of the richest man by selling water.
It can be described as a "showstopper". Before that, the richest people were either real estate or the Internet, and Wang Jianlin, Ma Yun, Ma Huateng and Li Ka-shing were frequent visitors to the rich list.
Zhong _ _'s wealth mainly comes from two unrelated fields. Besides Nongfu Spring, he also holds 2% shares in Beijing Wan Tai Bio-pharmaceutical Co., Ltd.
in April, 22, Wan Tai biopharmaceuticals were listed on the A-share market. Zhong _ _, who started as "turtle pill", knew that the big health market was not only huge in market space, but also profitable.
As early as a conference in 214, Ma Yun once said:
"The next richest man must be in the big health market."
It's just that Ma Yun, who became a monk halfway, can't compete with the clock that has been struggling in the field of big health.
From turtle pills to vitamin C, to drinking water and medical vaccines, the glory of the new richest man is the best reward for Zhong _ _.
In p>1988, Hainan Special Zone was established. After resigning from Zhejiang Daily, Zhong _ _ started his business in the south. The earlier entrepreneurial project in Hainan was to grow mushrooms, which also benefited from his accumulated contacts in the rural department of the newspaper. However, due to climate reasons, the project soon lost all Zhong _ _' s investment.
after planting mushrooms, Zhong _ _ chose Wanquan River to raise prawns, but at that time, due to the influence of the prawn market in Southeast Asia, the price of prawns plummeted and could not be sold at all, and the prawn project of Zhong _ _ came to an end.
Fortunately, he caught another big outlet, selling health care products, and chose to be the Hainan agent of Wahaha Oral Liquid. After becoming an agent, Zhong _ _ was restless.
with a strong desire to earn money, he sold Wahaha oral liquid in Hainan at a low price to Zhanjiang in Guangdong at a high price to earn the difference, which obviously did not conform to the regulations and belonged to the act of "collusion". Zhong _ _ and Zong Qinghou broke up in discord.
If you can't get a job, you have to be your own boss. In 1993, Zhong _ _, who had an epiphany, decided to take a gamble and patched things together to set up Yangshengtang Co., Ltd., ready to make a turtle pill. At that time, Wahaha Oral Liquid was aimed at children, so Zhong _ _ defined the users as middle-aged, and put out the advertisement of "Nothing to repay for the kindness of parenting, Yangshengtang Guibie Pill".
Because of its unique concept, "Healthy Tortoise Pills" were snapped up on the first day. In just one year, Healthy Tortoise Pills were sold all over the country from Hainan, and Zhong earned the first 1 million yuan in his life.
represented by "Healthy Tortoise Pill", many brands and foods under Yangshengtang have unique concept entry points in marketing. Because of their originality, they can make users feel refreshed and quickly create space in the market. With the rising popularity of Yangshengtang in the whole country, Zhong _ _ pursued victory and killed back the beverage industry with trillion-dollar growth potential.
in p>1996, Zhong _ _, who was worth tens of millions, returned to Hangzhou and established Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd.. In 1997, Yangshengtang introduced "Nongfu Spring" brand bottled water, and put forward the concept of "natural water" at the press conference in 2.
overthrow pure water and quickly occupy the market with advertisements such as "we don't produce water, we are just porters of nature" and "Nongfu Spring is a little sweet". With the maintenance of the three labels of nature, health and safety, this porter of nature directly presses the whole industry and becomes the leader of the packaged drinking water industry today.
in the first half of p>221, Nongfu Spring achieved a revenue of 15.175 billion yuan, a year-on-year increase of 31.4%, and a net profit of 4.13 billion yuan, which left countless peers behind. According to this performance development trend, it is estimated that the revenue of Nongfu Spring is expected to exceed 3 billion yuan in 221.
Nongfu Spring, the "porter of nature", has made more and more people see the infinite possibilities of the big health market. Wahaha, another competitor, has also transformed into a "big health industry" in the past two years.
As early as 214, Ma Yun had already started to enter the health field and started to lay out in this field, and acquired CITIC 21st Century, now Ali Health. At that time, the purchase price was 1 billion yuan, but now Ali Health has developed to a market value of 13 billion Hong Kong dollars.
Not only Ma Yun, but Ma Huateng also has a medical dream. Since 212, relying on many products such as WeChat, Tencent has continued to actively deploy the field of "Internet medical care", and has successively deployed medical services such as chronic disease management, smart hospitals, genetic testing, insurance and medical services, trying to intervene in medical links in various fields.
A more iconic event is that Li Ka-shing threw life-saving substances in 217. After eating them, the 9-year-old man called "it seems to be back to his 2 s".
In June of this year, its 2 billion-heavy-duty Hutchison Pharmaceutical went public, with an increase of 111% on the first day of listing. Obviously, the big health sector has been a big fat piece carefully laid out by Li Ka-shing.
Up to now, Li Ka-shing has been talking about spending a lot of money to prolong his life. In order to be 2 years younger, imitators come in droves. In 219, Pan Shiyi also revealed that he was taking dietary supplements with the above ingredients on a platform, and there were countless other celebrities. In addition, Lei Jun also built mi band and Xiaomi scales for health monitoring, and explored health big data. Big names from all walks of life have entered the battlefield of big health through self-construction, investment and mergers and acquisitions.
golden decade, which will be a big health industry in the next 1 years, may become the richest man in China in the future. Who will be the next richest man in China?