Entrepreneurs must know what they are doing and firmly believe that they are right, so that they can succeed. In the process of starting a business, especially in the first four or five years, any startup company will face many choices and opportunities. Do you remember the first dream of every choice and opportunity?

In the face of right and wrong, can you stick to your principles? Can you stick to principles in the face of temptation? Can you stick to your principles under pressure? Regarding entrepreneurship, Ma Yun often said, don't ask "what can I do", ask "what should I do and what I want to do."

When reviewing Alibaba's entrepreneurial process, Ma Yun summed up the experience of enterprise innovation and development, one of which is to stick to his own ideals. From the beginning, Ma Yun dreamed of setting up the best company in the world and becoming one of the top ten websites in the world.

However, at the beginning of his business, Ma Yun had almost nothing but dreams. He has no money, no family background, no social relations, no education from a famous university, no study abroad experience, no MBA degree and no computer knowledge. This dream is really outrageous for Ma Yun, who has almost nothing. So Ma Yun soon got the nickname "Crazy".

Dream entrepreneurship is the origin of Ma Yun's entrepreneurship, but we should not stop at dreams, give them a chance to practice and strive for their realization.

In the past few years, Netease CEO Ding Lei, Sohu CEO Zhang Chaoyang, etc. I was not optimistic about the B2B model before, but Ma Yun didn't care what others said. He only believed in his own feelings. In Ma Yun's mind, the more optimistic others are, the less he does, the less optimistic others are, and he will try unexpectedly.

Some investors in Alibaba also question Alibaba's model. To this end, while persuading them, Ma Yun also made some good achievements, which convinced these investors. Since the establishment of 1999, Alibaba has achieved an amazing leap with a strong sense of mission and values of "making the world free from difficult business" and "service first, customer first". Ma Yun believes that this is the result of adhering to ideals.

Extended data:

A simple classic management case:

1, sense of crisis

The tiger will eat the deer when it catches it! The deer said, "You can't eat me!" " The tiger paused and asked, "Why?" "Deer:" Because I am a national second-class protected animal! " "The tiger laughed:" We can't let the first-class protected animals starve to death for the sake of second-class protected animals, can we? ! "Feeling: always keep a sense of crisis, don't let your little advantage crush you.

2. Cup

When a cup is full of milk, people will say "this is milk"; When changing vegetable oil, people will say "this is vegetable oil". Only when the cup is empty can people see the cup and say "this is a cup". Similarly, when our hearts are full of prejudice, wealth and power, we are no longer ourselves; People are often keen to have a lot, but it is often difficult to really own themselves.