Simple, fast, and powerful—this is the characteristic of the "surprise method" and it is also the first skill we need to learn. As long as you add words that express surprise to the content you want to convey, you can form an aphorism.

The tone of surprise is the most basic use of the surprise method and has a powerful effect. For example, various explosive articles on the Internet are often "shocking" or "bombshell", with three exclamation points added to create an effect.

However, there are situations where the surprise method can be used, and there are situations where it is not convenient to use. For example, adding three exclamation points to a business document would be overdoing it. But for online media, it will be very suitable.

To master the surprise method, there are only two steps: ① Determine what you want to convey; ② Add appropriate surprise words.

A toy developer made an easy-to-ride bicycle for three- and four-year-old children. The sales slogan was "You can learn to ride a bicycle in half an hour," but the sales volume was not high.

Seeing that the annual Tokyo Toy Fair is about to be held, toy manufacturers are very anxious. He thought all night long, kept mumbling, and finally came up with this slogan: "Ah! It only takes half an hour to learn to ride a bicycle!"

Unexpectedly, he just added a slogan to the slogan: The word "ah" actually caused a huge response. Soon, the bike became a hit at the Toy Fair. Customers had to wait three hours to buy it, and sales tripled!

Therefore, when we create aphorisms, we must not be stingy with "surprise words"!

At the 2000 Sydney Olympics press conference, a reporter asked Japanese judoka Ryoko Tamura: "What is your goal for the competition?" Ryoko Tamura replied: "The best is a gold medal, the worst is a gold medal. ”, which impressed everyone deeply.

Japan's Asahi Company has a "Super Dry" beer. Its slogan is: "Deep and refreshing taste." This slogan not only expresses the "refreshing" taste of the beer, but also expresses the relatively "deep" taste, helping the beer to top the sales list in the industry.

"Best", "worst", "deep", "refreshing"... If you study these words carefully, you will find a common point: they all contain a pair of antonyms. Anyone can create an aphorism by putting together what they want to convey and antonyms.

Using psychological knowledge to explain, it can be called the "gain and loss effect". That is to say, "The initial evaluation is negative, but when you inadvertently see the positive side, the evaluation will suddenly rise."

To master the "contrast method", there are three steps: ① Determine the most desirable To convey the content, put it in the second half of the sentence; ② Add antonyms to the first half of the sentence; ③ Add other words freely to connect the preceding and following sentences.

I believe everyone knows the fairy tale "Beauty and the Beast". It tells the story of a prince who is transformed into a beast by magic and searches for true love. This is a French folktale that became popular all over the world after it was made into an animated film by Disney. In 1992, the film won the Golden Globe Award for "Best Musical Comedy Film". In this movie, "Beauty" and "Beast" form a visual contrast, which brings great impact and is unforgettable. This is the charm of the contrast method.

Xiao Gao went to the company for an interview, and she answered some common questions fluently. At this time, an interviewer asked her: "Has it been prepared in advance?"

Xiao Gao's mind suddenly went blank. Her answers were indeed prepared in advance, but the interviewer saw through them. what to do? Should I hide myself or tell the truth?

Xiao Gao decided to express his thoughts and feelings nakedly during the interview. She said: "I was very nervous. My throat was dry, my palms were sweaty, and I was surprised that I had so many pores!" Unexpectedly, a smile appeared on the interviewer's face.

Xiao Gao continued: "I used to work as a tutor in a cram school, so I am used to speaking in front of people, but for me, this is the first interview.

In fact, I speak so loudly to cover up the trembling in my throat, but I will try my best! "In the end, Xiao Gao successfully got the company's default quota.

The "naked method" sometimes has unexpected effects.

This method is to "face one's own problems" Feel it and say it." It's a face-burning, embarrassing, revealing turn of phrase, but it allows you to create words that are human and animated that you never thought possible. .

For example, if we want to express that the food is delicious, we can say: "It's so delicious that your mind goes blank." "Say this, and others will know that you have eaten indescribable delicacies.

The "wording recipe" of the naked method is: 1. Determine the content you want to convey most; 2. Make your body's reaction naked Words; ③ Add these words before the content you want to convey.

In the early years, there was a very popular advertisement: "No gifts will be accepted during the holidays this year, only melatonin will be accepted for gifts." The line was repeated three times, making it extremely unforgettable.

Although many people in the industry criticized this advertisement as uncreative, it was because of this that it was rated as the "most vulgar" advertisement on the Internet. , Melatonin has achieved sales of billions.

The success of Melatonin advertising lies in its use of repetition, which is to say "important things three times" according to psychology. "Pure contact effect", that is, "increasing the number of contacts can increase the favorability." This kind of repeated statement is not only easy to stay in people's memory, but also creates a desire to imitate, and the effect is outstanding.

The "wording recipe" of the repetition method is as follows: 1. Determine what you want to convey; 2. Repeat.

The author gives a speech probably once a week. What is rare is that his speech makes people happy. Many listeners felt that "90 minutes is like a blink of an eye." In a speech evaluation out of 5, the author also received a high score of 4.7.

How did the author do it? One, is to use the climax method. Others may say, “Please look at the example. "But what the author said is: "Just listening to the following part will not be in vain! Please see examples. "Every time the author says this, the audience will look at him in unison.

The "climax method" is exactly the technique used at critical moments. Use it to make the other party feel "the next words" "It's very important, you must listen carefully" to focus your attention.

The climax method, like the "3, 2, 1" of the New Year's countdown, attracts people's attention. When we want to convey important things or When you want to get other people's attention, you can use this "wording recipe". It can make the other person pay attention to what you most want them to pay attention to.

The "wording recipe" of the climax method: ① Don't say it directly. "What you want to convey"; ② Say the climax words. As for the climax words, just use the following short sentences.

These are the climax words:

"Please keep it secret"

"You will pass the test here"

"You are lucky to hear this"

"Only say it here"

"No photography is allowed next"

"Only say it once"

"There are two key points"

"It will not be disclosed on other occasions"

"Only tell you one person"

"I want to confess"

In addition, as long as it contains "I want to say something important next" For this kind of information, the climax method is used.

Including numbers in sentences can enhance persuasiveness, especially adding numbers in product names or introductions is not only more visually eye-catching, but also more persuasive. It will make the sentences easier to understand.

Whether it is "Creation 101" mentioned above, or "Snow White and the Seven Dwarfs" or "7 Days of Chinese New Year", numbers are used. Method.

Here is another little trick: using odd numbers instead of even numbers is more memorable. For example, in "The Romance of the Three Kingdoms", we have deep-remembered stories-Three Visits to the Thatched Cottage, Seven Captures of Meng Huo, etc. Etc., it’s all like that.

This is because, purely from the perspective of language effect, even numbers such as 2, 4, 6, 8, and 10 appear softer and therefore weaker; odd numbers such as 1, 3, 5, 7, and 9 are It looks angular, so it's strong.

Using the number method is divided into two steps: ① Determine what you want to convey; ② Replace it with appropriate numbers.

A while ago, there was a popular mobile game in China called "Travel Frog". The protagonist of this game is a cute little frog, which players can name and feed like a child. This frog will travel from time to time and send players postcards and bring souvenirs. However, whether the "Travel Frog" can go out, when it goes out, and when it comes back are all random.

The reason why this game is so popular is inseparable from its name. "Travel" and "frog" are obviously two seemingly unrelated words, but when combined, they give people a bright feeling and set off a wave of "frog sharing" in the circle of friends. The beauty of this name actually lies in the use of the "combination method".

The "recipe" of the combination method is divided into three steps: ① Select the main core words; ② Prepare a large number of synonymous candidate words to replace the secondary core words; ③ Combination.

There are two ways to use "Vertex Method":

1. Real Vertex Method

For example, "No. 1 in the whole region" and "Store Manager Recommendation", to The key to this method is to truly convey to customers that the product is at a certain peak.

For example:

In the world, No. 1 in East Asia, No. 1 in China, No. 1 in the city, it is No. 1 for you personally. There must be a suitable position among these ranges. If conditions permit, you should try to choose the largest range.

2.? Expression apex method

If it is not the best-selling product, you cannot call yourself "the best-selling", but you can use expression techniques to create a certain word to make customers feel that this product is the best-selling product. Okay. For example, "Fighter in mobile phones", "King in snacks", etc.

The "wording recipe" of the vertex method is as follows: 1. Determine the content you want to convey; 2. Add appropriate vertex words. The key to the vertex method is how to expand the range that can be called number one. The larger the range, the better the effect.

Summary:

1. The surprise method is to convey. Add words that express surprise into the content.

2. The contrast method is to use a combination of antonyms to create a great impact.

3. The naked method is to observe yourself. What happened, and say it directly.

4. The repetition method is to repeat the key points you want to convey several times. This method is very effective.

5. The climax method. That is, before talking about the key points, first say the words that attract people's attention, so that the other party feels that "the next words are very important and must be listened carefully", so as to focus their attention.

6. Add "numbers" to the sentence. , can enhance persuasiveness. Using odd numbers is more memorable than using even numbers

7. The "combination method" is to combine two different things to form a new noun. This method is often used in "naming new products" and "naming phenomena that attempt to lead the trend"

8. The key to the vertex method is to expand the scope of "what can be called the first" as much as possible. The bigger, the better.

Anyone can create a famous quote.

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