HOLLWILL brand story Gap is the capital of the French high Alps, located at the foot of the Alps, with a population of about 4,. Gap has a unique climate environment, where the sunshine is long and the climate is relatively dry, surrounded by rolling mountains and perennial snow-capped peaks, with dense forests on the mountains and vast green spaces under the mountains. According to records, there are more than 3, kinds of plants in France, two thirds of which grow here. In Shawton Canyon, there are both virgin forests and many traces of human life, such as pastures, ruins, stone mills, ropes used to cut trees (because there is no road), and artificial dams that transport trees outside the mountains. This protected ecosystem with natural and cultural atmosphere provides a good place for scientists to study the changes of the ecosystem. Gap's special geographical location makes this small city have three very important nature protection institutions: Akram National Protection Park, Alpine Plant Protection Institute and the secretariat of the International Organization for the Protection of the Alps. The National Forest Office has a traditional tourism project called "Looking for the Past Hiking", which lasts for six days and five nights. Under the guidance of local tour guides, the tour group will enjoy the magnificent scenery of the southern Alps and learn about the unique plants, flowers and land here, as well as the history of forest reconstruction. At night, they rested for the night in the old hill village, where there were several small houses specially renovated. Mr. Hubery Will, the founder of HOLLWILL brand, was born in Gap. He is deeply impressed by his brothers and sisters' love and loyalty to nature, and likes outdoor sports. Since he was a child, he has decided to be an outstanding mountaineer and explore the wonderful peaks and mountains all over the world. In 1973, at the age of 32, Hubery Will climbed MontBlanc (Montblanc), the highest peak in the Alps on the border between France and Italy, and the highest peak in Europe. Later, they made persistent efforts and successfully climbed nine European peaks with an altitude of over 4, meters, including Tagulblanc, Modi, Aiguier, Duolun and Welt. As an outstanding mountaineer, Hubert Will inherited the unique romantic temperament of Gaul. At the same time, he was deeply influenced by eric rohmer, the flag bearer of the French new wave at the same time. Hubert Will, who is "classic and romantic, full of philosophy and anti-tradition, relaxed and serious, and sentimental", formed a unique exploration philosophy-exploring nature and finding fun. In his view, every mountaineering is not only the performance of human beings challenging nature, or conquering nature and surpassing their own nature, but also a wonderful journey of close communication between man and nature, exploring nature and discovering fun. In the following years, Hubery Will climbed Mount Kilimanjaro at an altitude of 5,895 meters and Yanquan Peak at an altitude of 6,893 meters, and was absorbed as a director by the International Association of Climbers. In July, 1988, Hubery Will came to Dinali National Park in south-central Alaska, USA, and prepared to climb Mount Mckinley, the highest mountain in North America, with an altitude of 6,194 meters. This time, Hubery Will failed to reach the summit, but unexpectedly gained love. Mount Mckinley is a gathering place for mountain climbers all over the world. Like all romantic stories, Hubery Will met a girl here, Sandra, a young teaching assistant and outdoor photographer from Harvard University, who was taking a group of pictures of mountaineering for National Geographic magazine. The two hit it off because of the same hobby, talked happily and fell in love quickly. After getting married, Hubery Will moved to HarvardGraduate School of Design in Boston with Sandra. And decided to create an outdoor sports brand to share their mountaineering experience, experience and fun with everyone. Sandra likes to record the charming scenery in the process of climbing with a camera and freeze the dynamic climbing back. So Hubery Will (Hubert Will) chose a silhouette photo of her mountaineering as the LOGO of HOLLWILL brand. After the launch of HOLLWILL brand, it was immediately enthusiastically sought after by students and fashion youth. Because they feel that the products of this brand are both fashionable and connotative, which suits their taste. With the change of the demand of the times, HOLLWILL brand has also continuously expanded its product line. Because of its understanding of young people, HOLLWELL has also integrated the American Ivy campus culture of young people's fashion trends, avant-garde art and concept music into its products. From beginning to end, HOLLWILL insists on integrating the spirit of "exploring the fun of discovery" and "sharing love" into every product and every detail of life, and has won numerous praises and successes. HOLLWILL has gradually transformed into a fashionable outdoor leisure Lifestyle brand that young people like. Everything is beautiful and nothing Hurt, exploring nature, finding fun and sharing love are the brand values of HOLLWILL. The selected music is played in the store in shock, and the exciting cologne permeates all around. Every carefully selected shop assistant is a Brand Representative, which is actually a kind of civilian model. Through their personality charm, warm and generous body language, the interactive game with consumers on the spot is unforgettable. So as to convey a unique charming lifestyle, a leisure and desirable fashion life concept. HOLLWILL brand adheres to two major product lines, namely, H-Line (fashion and leisure style line) and W-Line (outdoor leisure style line), and integrates American classic leisure, French romantic details, professional outdoor equipment and fashionable leisure style-the source of sports is higher than leisure. Target the consumers aged 3 -45. Market research shows that many men and women over the age of 35 or even 4 still dress up around the age of 25, and the customers at this age are more loyal to the brand, not as fickle as teenagers. In HOLLWILL's view, consumers want classic American clothes with high quality and youthful mentality. The superior cotton fabric is very comfortable, breathable and soft to the touch. The worn-out treatment of the LOGO on the front, the embroidery process and the sweat absorption are also better, which is not only full of fashion and new ideas, but also greatly improves the comfortable and natural feeling of wearing. Take the casual style of American street, which is deeply loved by young people. High-quality clothing coupled with a very strong "American college atmosphere" has also made it increasingly popular among fashion celebrities. HOLLWILL regards a famous saying by Hou Mai, the flag bearer of the French new wave trend of thought, as a classic: "Don't be afraid that you are not modern enough, but know how to fight against the trend of the times." Therefore, when the world fashion trends keep changing every season, HOLLWILL's style stands firm. It can be said that the "fashion conservatism" that HOLLWILL has always adhered to has inadvertently become the mainstream lifestyle of contemporary cities. For all modern men and women who live in big cities, are economically independent, enjoy freedom, elegance, self-confidence, foresight and pursuit of quality of life, the series of clothing conveys their interest in enjoying the fusion of classics and fashion, experiencing elegance, sexiness and high quality of life in many directions. In terms of style characteristics, HOLLWILL adheres to three principles: First, Mix and Match. Simple and lively design concept, easy to match with any clothing, whether it is T-shirt, shirt or coat, it is a good choice; The second is Sex clipping. With jeans as the representative, the excellent trousers design is enough to make up for the shortcomings of the wearer's body curve. Highlight the chest, waist and buttocks, completely close-fitting, sexy and extraordinary. It can be said that if you wear it only once, you will become a loyal customer of this brand; The third is the Full Color supply (full color). Match different styles with different tops. Light colors make you youthful, energetic, dark and cool. In 26, Hubery Will and his wife quit the business. Paddy Oswald FashionGroup (France's Petiovese Fashion Group) has fully taken over the international market operation of HOLLWILL brand. In 21, HOLLWILL brand entered China.