Jack Ma’s speech at Hupan University: It’s true to go to KFC to interview, and failure must be viewed correctly

Introduction: On the morning of March 27, the third opening ceremony of Hupan University was held in Hangzhou. The president Ma Yun proposed the "Four Things of Hupan", saying that the mission of Hupan University is to cultivate more responsible, responsible and sentimental Chinese entrepreneurs.

According to news on March 27, the third opening ceremony of Hupan University was held in Hangzhou this morning. President Ma Yun proposed the "Four Beliefs of the Lakeside": "Zhang Zai of the Northern Song Dynasty had the 'Four Beliefs of the Horizontal Canal': for the establishment of heaven and earth. The heart is to establish a destiny for the people, to carry forward the unique knowledge of the past saints, and to create peace for all generations. Hupan University must also have four purposes-to establish a conscience for the market, to establish a destiny for the businessmen, to continue the unique learning for the reform and opening up, and to create peace for the new economy. The mission of Hupan University is to cultivate more responsible, responsible and sentimental Chinese entrepreneurs.

In his speech, Jack Ma said that in the next 30 years, as the world's second largest economy, China will take on huge responsibilities in the world and be responsible for the development of the times. China's responsibility to the world, whether it is economic Neither diplomacy nor diplomacy can be separated from strong economic support. Chinese entrepreneurs must be ready to take on this responsibility today.

"I hope that in the next 30 years, you can become a role model. In the next 30 years, a group of real entrepreneurs born from Hupan University can take on the responsibility of the entire world economy in the future. Each of us will do a little bit There will be many impacts, and entrepreneurs will have a particularly great impact. Therefore, we should be global and future-oriented, and be a 'good company' rather than a 'big company'," Ma Yun said to the students at the scene.

At 10:30 am, the badge awarding ceremony began. 44 new students took the stage one after another, and Principal Ma Yun personally put on the school badge for each one. It is reported that this ceremony will be fixed in the future and become the opening tradition of Hupan University. From now on, at the opening ceremony every year, whether dozens or hundreds of students are admitted, the school emblem will be conferred by the principal personally to express hope and inheritance.

With the opening ceremony being held, the first course module for the third batch of students at Hupan University is about to begin, and President Jack Ma will give the first lesson. The first batch of 36 students has just finished the two-year intensive study period and entered the final year of independent study. This year, they will rethink the admission question "How is the world different because of me?" and show the whole society the gains and changes they have made in the past three years at the "Continuation Ceremony" in March 2018, as well as the impact they have brought to society. change.

Hupan University was founded in 2015 by nine entrepreneurs and famous scholars, including Jack Ma, Liu Chuanzhi, Feng Lun, Guo Guangchang, Shi Yuzhu, Shen Guojun, Qian Yingyi, Cai Hongbin, and Shao Xiaofeng, who served as the first batch of school directors. Focus on cultivating a new generation of entrepreneurs with entrepreneurial spirit in the new business civilization era.

The following is the full text of Jack Ma’s live speech:

Thank you everyone, today is the third issue. When I gave you the school badge just now, I saw that all the eyes were full of expectation and hope. , you can learn a lot through Hupan University, and you can also share a lot with the society through the platform of Hupan University. The greater the expectations, the greater the disappointment.

Before I came up, everyone was thinking about what you want to say to everyone today. I think that actually good things should be repeated over and over again, year after year, month after month, and all the time. The same goes for the beliefs in the company. In 2001, 2002, and 2003, I felt how important values ??and mission were to a company. I really felt that everyone who came in must understand and understand Learning has almost made the company’s security guards and the aunties who sweep the floors learn the company’s values.

Only by constantly emphasizing, and after the final emphasis, you will feel that after you truly believe it, people around you will also believe it. When I say I invest, if I invest in an entrepreneur, the key is to see whether he himself is Believe it or not, do the people around him believe it? Some people say something different than what they think, and do something different than what they say. This is very troublesome. We may not all say the same thing and do the same thing. Sometimes various situations will arise. , but can be felt.

I would like to emphasize why we opened this school. This school originated from a trip we took in Bhutan nine years ago. There were many private entrepreneurs on the plane. At that time, the state of private enterprises was very difficult. Think about it. I think the state of private enterprises will never get better. It is getting more and more difficult for everyone to run a business. Can anyone tell me that running a business is easy? It is easy only after you have passed it. When you brag, you can say that it was great at that time, but in fact it was very difficult at that time. , today is difficult, and the future will still be difficult.

That time when we were on the plane, we talked about setting up a university specifically to train Chinese private entrepreneurs. Then they all came together and said that we should build a school like this, so they recommended me as the first principal. I was also very happy. Nine years ago, I was a Nobody. Today, I think I am still a Nobody. I am just lucky to have many friends. trust.

My colleagues in the company have worked very hard, and the opportunities of the times are good. Today, I shouldered such a responsibility nine years ago. I am also a teacher myself, and I always hope to return to school. With this original intention, we have gone through It took five or six years of thinking to establish such a lakeside university.

I told my first batch of classmates that Hupan University is an entrepreneurial school. We don’t know exactly what we want to do and how long we will last. What Zeng Ming said just now is very correct. When we were in the first period, we had one class one day and didn’t know what the next class would be. This is to be honest, and we didn’t lie to you when we came, saying we were running this school together. .

People in the past ten years, you are the most unlucky and the luckiest. You somehow think that you have learned something, but I think learning and learning go together. Studying and learning are two concepts. When you acquire knowledge, you must practice it. To practice is to make mistakes.

So in our first ten periods, we thought about running this university like a company. First of all, the students we recruit must be very good. I have always believed that, whether it is Harvard or Stanford, It is not good because the professors are good, but because the students are good. These students are very good without too much teaching, but these students communicate with each other, think with each other, argue with each other, cooperate with each other, and with the guidance of some excellent teachers, it makes the school good. These students, these schools are doing great.

In the first ten years of Hupan University, we hope that all those who enter this school will be like Huangpu Phase I and Phase II, be serious and down-to-earth, and come here to build such a school with us, this school It is no longer a private enterprise school, and this school is not so small that we compete with state-owned enterprises. This school has received a lot of attention. This is also where the directors of this school, including the president, made me feel guilty. The attention is getting bigger and bigger. Harvard and Stanford. I have been abroad a lot, and many entrepreneurs and politicians have asked you about Lakeside. How is the university? Can we cooperate? Many famous universities want to cooperate with our Lakeside University. I said that we have not yet figured out the direction and positioning. We are also slowly exploring the process. If we cooperate with any university prematurely, it is for the sake of It's too early.

Now that society, peers, and our own expectations of ourselves have not been adjusted to the expectations of others, I think we should be down-to-earth and do a better job. I just mentioned that the method of this school is different from others. We are more willing to share many lessons from failures.

There are very few successful people who say that this matter is done by others, and this matter is done by others. What Hupan University brought here is that your mentality should be optimistic. Optimistic people are confident. You listen to others and learn to listen. Just now The female classmate said that when it comes to this point, it is more important to come to the lakeside to listen than to talk. The purpose of coming to talk is to share, not to advertise, nor to brag.

I hope the people on the lakeside are optimistic and positive, optimistic and positive people. If you don’t see clearly that the future ending is bad, your optimism and positivity are nothing. I think we will all end up in the crematorium in the future ending. No matter how hard you try, this is the bad ending and you still get it. We know that the company will close, but I happily do my job well every day with an optimistic and positive attitude.

Another point, I hope everyone will not complain about anyone’s complaints. Lakeside people should know that other people’s complaints are our best opportunities.

Thirdly, we need to reflect. Reflection not only reflects on our own mistakes, but also shares our own mistakes. What we get from our mistakes is the real thing. Sometimes I brag about things that I feel are very successful, but when I look back, I realize that these things have no chance of winning the second time.

Hupan must have its own ideas and its own system. I said it in Malaysia a few days ago. I said that Alibaba sent many people to study MBA. They were all smart before they went, but they were all stupid after they came back. Same, I stopped for a while, it’s not that MBA is not good, we need to change the educational method and educational thinking today. Lakeside Thought, a new kind of learning, a new kind of thinking. Chairman Chen Dongsheng just said that our Lakeside needs new education. In fact, today’s economy is undergoing earth-shaking changes. From Internet technology to the Internet era, our Lakeside’s first Internet issue There are many companies, and there are more and more traditional enterprises in the second and third phases. There will be no Internet in the future. The Internet is not high technology. A hundred years ago, electricity was high technology. Who says electricity is real high technology today? That may not be the case. Of course, the power company tells you that I can do it and you can't, but it teaches everyone that we can still do it.

The entire society will be turned upside down in the next thirty to fifty years. Every time a technological revolution comes out, many ways of thinking, doing things, and organizing methods will change. The first technological revolution The organizational method is based on the factory. The second technological revolution came out, the energy revolution came out, and the company grew. This technological revolution will bring about earth-shaking changes to the company's structure. The company's structure involves culture, talent, structure, everything will change.

Everyone here, the next thirty years will be a turbulent thirty years. The next thirty years will be the thirty years when new enterprises are born. We can make this bet. Everyone in our company will bet with me. There are only a few companies in China in the next thirty years. The companies on the stage will definitely not be the companies today. Today’s top twenty companies, I don’t know how many will still be there thirty years from now, including Alibaba. We are walking on eggshells every day because things are changing more than we can imagine. Yesterday's routine is no longer working. The original teaching method of this routine must be rethought in terms of standardization and scale. We must train a new group of people. And sitting down, I feel something very important. Of course it is not a complete subversion. , I am particularly touched today. It is quite difficult for these people to be able to wear school uniforms. The students of Hupan University can wear school uniforms. This is a sign of awe, gratitude, and respect. Thank you all. This is an act.

I hope that in the next thirty years, you will become a role model. In the next thirty years, a real group of entrepreneurs born from Hupan University will be able to shoulder the responsibility of the entire world economy in the future. Each one of them will contribute a little bit. They all have a lot of influence. Entrepreneurs have a very big influence. We discussed yesterday that when our country was prosperous, oh, it was good to be an Olympic champion. It was good for us to look at science and be a scientist. It was good, but it was also good to be a scientist or an Olympic champion. Well, who did it behind the scenes? We have corporate money and taxes, but no one thinks that entrepreneurs play a big role in this society.

We, the generation of "new learning" here, hope that everyone will take responsibility for the development of enterprise, business, society, and science and technology. It is inseparable from the efforts of our generation. In the past thirty years, China's economy has developed rapidly, The rapid development of Chinese society cannot be separated from the efforts of entrepreneurs. In the next thirty or fifty years, Chinese enterprises will assume huge responsibilities in the world. China must assume the responsibility of the world. China must assume the responsibility of the times. The United States has Today, the United States was responsible for the development of the world economy, the development of science and technology, and the development of ideas and thoughts, and has made tremendous progress in the past thirty years.

We must be ready to take on responsibilities today. As the world’s second largest economy, China will soon become the world’s largest economy. Our responsibilities to the world and economy, regardless of diplomacy or military aspects, All need strong economic support, and economic competition does not depend on how much force you have, but on cultural competition, ideological competition, execution ability, and learning competition.

Hupan University is not only for China, but now many foreigners have applied to me. Many multinational companies have asked whether they can bring entrepreneurial young people and future CEOs from their best companies to Hupan University. , especially in developing countries, many entrepreneurs say they are willing and want to come. More and more, this university must be global.

We will soon accept these outstanding entrepreneurs and entrepreneurs from all over the world to take classes together, because only with global thinking, global vision, and global structure can our school truly become global. , facing the future, so facing the world and facing the future, doing a good job is not a big business. Being big is the natural result. If you want to be big, you will surely perish. For fat, what is the meaning of eating fat, but for health. Because the Internet is constantly changing, in order to prevent everyone from learning wrong and outdated knowledge, I teamed up with the talented people on Taobao to form a group of students who work on Taobao. They can come here to learn: 557, middle The few numbers are: four zero three, and the last few numbers are: four one seven, which can be found by combining them in order. What I want to say is, unless you want to learn this knowledge and build a store, Otherwise, don't add it.

The same is true for enterprises. You can do whatever you feel comfortable with. Facing the next thirty or forty years, I hope everyone in this school will start a business together. This is not a principal speaking, but an entrepreneur. Communicate with everyone, we are here, we are here, we cannot teach you how to make money, you come here to learn how to make money, you have come to the wrong school, you are here to share experiences, listen to lessons, and at the same time learn more I hope you can learn something here that you would never think about at ordinary times, such as philosophy, art, medicine, and military. Some courses are compulsory. Courses that have nothing to do with business, I hope they are compulsory. Courses related to business are elective. .

In our Yungu School, Alibaba partners are planning to establish a new type of elementary and middle schools. In this elementary school, English classes, physical education classes, and painting classes are compulsory courses. Mathematics and Chinese are taken slowly. I have never discovered that A mature person cannot do arithmetic, but music, painting, and sports are not good. These people will not become talents in the future. I hope that at Lakeside University, we will review once every three years. In the third year this year, the entire school board will review All the growing pains of teaching in the past three years, and I also hope that *** can build it together. We will improve the entire sponsor system. The responsibility of our sponsors is to find the best young people and promising entrepreneurs in China and bring them to the forefront. They gather together to form a new economic dimension that contributes to the country, society, the world, and the future. It will be different because more people gather together.

Finally, when I was talking about values ??many years ago, I told this story. A foreigner, the general manager of GE, was sitting there. There was no chance for China to talk about values, and it was even less possible for the Internet to talk about values. I asked He came to our company for a few days, and when he left, he said that not only you are a lunatic in your company, but hundreds of people in your company are also lunatics.

We gather together by the lake and continue to innovate, which in itself can make a huge contribution to society. No matter what we say, someone will say it. I believe that the people who come here do not want to know Jack Ma and Liu Chuanzhi. , Guo Guangchang, Shen Guojun, Shi Yuzhu, you are in the business world, and if you want to know each other, there is always a way. We do not lack these people. What we lack is the sponsors who will take our pains and difficulties, and we are sitting below today. No matter the school director, no one is a fool. As smart as this group of people are, no one is a fool. I met so many provincial party committee secretaries and governors. I took a breath. These people are so smart, and the world is far better. It's as complicated as you imagine. Enterprises are complicated, but as long as you are optimistic and positive, as long as you reflect on yourself and learn from the mistakes of others, you will naturally be able to be a good enterprise and set good goals, and you will be able to do well. Lakeside is with everyone. It will not be easy for three hundred years. It is almost difficult to achieve a three-hundred-year-old enterprise, but a three-hundred-year-old university has it, and a three-hundred-year-old religion has it. It is an important responsibility to do a good job for three hundred years, empower others, truly create value, and help others grow. It is possible. Hupan hopes that all Lakeside University students and future classmates here will participate in the construction of Lakeside, supervise Lakeside, and find good people to come in. Only good people, good ideas, and good execution can achieve good results. Thank you all.