No one has ever achieved such huge social influence as Rupert Murdoch, and at the same time, he has also been called "the devil".

Murdoch often disregards the public opinion and insists on his own way, but he has made his media empire the largest media group in the world.

When Murdoch gave up his Australian citizenship and joined the United States in order to develop his journalism career in the United States, a Chicago columnist wrote that Murdoch’s only goal in life was to become richer and more powerful. Power, he is a complacent upstart, a vampire who squeezes the blood of American workers, an ungrateful villain, and a liar.

However, this did not prevent Murdoch from acquiring ownership of the New York Post - the most influential newspaper in New York apart from the Times. Like a black whirlwind, he blew the vulgar taste of the "Sun", which had been hugely successful in England, to New England overnight, and came to the city with great fanfare, "like an atavism, a 19th century The late Hearst statue appeared in New York City in the 1970s only due to a strange temporal dislocation."

While Murdoch was being accused of "revolving around sex, rumors and sensational reporting of rape facts", he was building a global media empire step by step, in Australia, the United Kingdom, the United States, Asia, and Eastern Europe. , the territory he controls continues to expand, and no one has ever seen this old man show signs of washing his hands. He is more energetic than when he ran for the position of secretary of the college club at the age of 20. At that time, he was called "a vulgar character." , brilliant gambler," plastered the city with flyers promoting himself, and now he's planting News Corp. flags all over the face of the earth.

After being cursed, slandered, slandered, flattered, flattered and admired by countless people, media tycoon Murdoch has found the philosophy he respects: as a publisher or media leader, you must first have absolute control over you newspaper, then you have to have an independent spirit.

In practice, he has always fulfilled his promise: "He is definitely not a condescending snob." This may be what he often said when facing accusations from "low-level tabloids": There is no point in facing the public. No mistake, Shakespeare also wrote for the public. If he could still write articles today, he might also write scripts for American family soap operas. Those things would not be too high-brow.

Within News Corporation, bloody incidents are often the target of media coverage, and Murdoch is always the most eye-catching star in the depths of the whirlpool. He likes this, likes to be the focus of public opinion, and likes to make everyone shocked and incredible. This is precisely the key to his success. He is probably the first and most profound person to understand the "media secret" of attracting attention. He is a gambler when seizing opportunities. He knows how to put pieces of news together and form a product that slowly expands to the final effect. When people woke up, they found that they could no longer leave the world he created. He deeply understands human desires, and no matter how the elite belittles them, he continues to adhere to his philosophy. He calls this "entertainment" and his ambition is to create a world-wide kingdom of information and entertainment. Although many people believe that Murdoch is "the devil who wants to destroy the earth". He wakes up in the morning and eats newspapers for breakfast, and then spits out filthy things during the day and pollutes the whole world.

Murdoch's success also lies in the respect he has earned in the business community for his long-standing reputation for credibility. Editors and reporters may distrust him, but economists and bankers regard him as a friend. Everyone was willing to do business with him, and he always seemed to carry the signal of success. After going through financial troubles in the early 1990s, he became more willing to do whatever he wanted, to the point where he could seal deals with just a handshake. Those who followed and supported him regarded him as a great adventurer, full of passion and practicing a cause that affected all mankind and seemed destined to succeed. This is the so-called "devil" charm.

Those who know him well know that Murdoch is more interested in money than competition, and more interested in profits than political status. Essentially, he was a businessman, not a preacher. When Rupert Murdoch was 7 years old, he and his sister Helen spent a happy childhood on their family estate. At that time, they often hunted water rats for fun. They tied the rat-catching rope around a low tree, used fennel and minced meat to attract water rats to the hook, then fished the water rat out of the water with its neck tied, skinned it, and sold it in the market for money. Rupert recalled that skinning was a dirty and tiring job. Every time he asked Helen to do it, he was responsible for selling it. Each skin sold for 6 pence, even though Helen did those disgusting jobs. , and older than him, but he only gave her 1 penny per skin.

At the age of 70, Murdoch is still continuing his business. Countless people work for him, and some of them are cursed jobs. He is responsible for buying and selling, never fails, and he gets bigger and bigger. . A critic in Chicago once said, "If Murdoch is allowed to become an American citizen and those who are struggling with hunger and death are sent back, then the Statue of Liberty should be slightly modified, remove the torch, and let the Statue of Liberty lift the The raised hand extended a middle finger.

"And Rupert Murdoch, the little boy who once sold water rats, in the information age with unlimited opportunities, is relying on the power of technology and market as well as his ambition to get more people to give him a thumbs up.