Contact and situation: the link of communication process
First, the aesthetic media realizes the material dissemination of aesthetic information, that is, the communication between the sender and the receiver is realized through symbols.
Contact and communication.
Second, in today's society, literary and artistic aesthetic activities can often be transformed into product forms through media culture.
Third, more importantly, aesthetic media, as an element of aesthetic communication activities, often means a specific aesthetic situation, and this special
The fixed aesthetic situation will have an impact on the aesthetic communication itself. (American communication scientist Meyrowitz put forward "information situation")
Dominance and superposition: multiple choices of aesthetic activities
A particular era and society has its own dominant media. Before writing came into being, it was naturally an era dominated by media such as body, objects and spoken language. In the era after the appearance of words, books become the carrier of culture, and words are the main media. The development of modern media has brought the dominance, intersection and generalization of aesthetic media in contemporary society. In contemporary society, electronic media plays a leading role in the era of increasing popularity and consumption. The electronization of aesthetic media further promotes the superposition of electronic media and traditional media. In contemporary society, the traditional literary form with words as the medium still exists, but in popular songs and video narration, the lyrical and narrative functions of traditional literature have been fully exerted. The development of aesthetic media in contemporary society means the diversification of aesthetic communication modes, and people can choose different information modes and media, which is the generalization of aesthetic media. 3. The change of media: the evolution of the world and the change of civilization. The change of media means the expansion or compression of aesthetic content in communication activities. (Marshall, Canadian communication scientist. Mcluhan has a famous saying: the media is information. The media even plays a revolutionary role in the whole process of social change or civilization transformation.
Media culture: Generally speaking, it refers to the way that mass media influences people in the whole social and cultural system.
Subculture system. Here, the connotation focuses on the cultural value of the media, as well as the accommodating function and value function of the media to culture and its changes.