Examples of successful inspirational celebrities: breaking the rules? Qualia Hotel on Hamilton Island, Australia is one of the top ten resort hotels in Australia. In 2005, this hotel created a sales myth with a turnover of A $654.38+0 billion. This good performance is inseparable from the hotel owner Richard? Munro? Business strategy of playing the devil's advocate.
Qualia was founded as a small hotel, and its performance was bleak at the beginning. Munro is worried about this. One day, he thought of the hotel. Son Bogert came back with mud and shoes in his hand. Munro's wife said angrily to her son? How many times has mom told you to behave like a student at school? Look at you now. Where are you still like a student? Why do you always disagree with your mother?
? Munro, the naysayer, heard this, and his eyes lit up: I opened a hotel behind others and took the same road as others, which naturally could not attract tourists. What if I use the normal operation? Playing the devil's advocate may have different effects. Thought of here, Munro's heart knew. After half a year's market research, Munro introduced two refreshing measures.
The first is to extend the daily stay of tourists as much as possible. Generally, hotels improve the room occupancy rate by shortening the stay time of tourists, but Munro doesn't think so. All visitors staying in Quelia will stay for 26 hours a day. This new regulation has attracted a large number of tourists.
The second measure is even more jaw-dropping. Qualia basically does not accept group tourists, but offers a 40% discount for family tourists. Munro believes that hotel owners want their hotels to be full every day, so they focus on a large number of group tourists and ignore family tourists. In fact, a large number of group tourists will increase the income of the hotel on the surface, but they will destroy the quiet and peaceful atmosphere of the hotel, thus affecting the interest of tourists. Munro's decision to give preferential treatment to family tourists has maintained an elegant and quiet atmosphere for the Quillia Hotel and attracted more family tourists to stay, so the number of tourists has been increasing.
Munro not only broke the routine, but also compared this one with the routine? Contrary to the business methods we have always adhered to. From 2005 to now, Munro has launched several unusual business strategies every year. It is precisely because of his unique tactics in business strategy that Qualia's operating income has been ranked among the top three Australian resort hotels for nearly 10 years.
In an established mode of thinking, most of us are used to blindly following and following.
Only by breaking the rules and daring to play the devil's advocate can we get out of the predicament, break through the shackles and win the final success.
Successful inspirational celebrity example: Chen? Two baskets? Before Chen became famous, he lived in the countryside. While others were doing farm work, he was writing something and his wife scolded him. It's no use. Can't make money? . Write a book? Books used to cushion coffins as pillows after death? Throwing caution to the wind, Chen agreed with his wife that he would write a book first, and if he failed, he would raise chickens. Shortly after White Deer Plain was written, when he received a letter from the editor of People's Literature Publishing House, he collapsed in his chair with excitement and could not speak for a long time. His wife thought he was ill and frightened people around him. After a while, he sat up and said four words loudly: no more chickens!
Chen is lucky, because he finally succeeded, and so is China's literary world. He lost a chicken farmer and gained a great writer.
After Chen became famous, many young writers came to ask for advice. A young literary artist from the countryside came to ask for advice with a manuscript. After reading it, Chen felt very general, but out of courtesy, he encouraged a few words. Unexpectedly, the young artist's eyes lit up and he said excitedly that he must continue to pursue his literary dream until his death. Chen felt bad at that time, and sure enough, the young man devoted himself to literature and lived a very poor life. After hearing this, Chen was very excited and repeatedly said that he had hurt the young man.
In fact, this is not Chen's fault, but the young man mistakenly put all his hopes in one basket.
In enterprise management, there is a famous theory that eggs should not be put in one basket, just to avoid risks and minimize possible risks. Chen may not have heard of this theory before he became famous, but he is prepared that writing a book will not achieve the goal of raising chickens. At least he can support his family and can't live without it. ? A red heart, two hands ready? ,? Not hanging from a tree? That's the truth.
Dreams are beautiful, but all dreams must be based on survival. The so-called seven things to open the door, rice, oil, salt, sauce, vinegar and tea, everything needs money, and survival is the first priority in life. ? One is survival, the other is food and clothing, and the third is development? This is the view expressed by Lu Xun when he replied to the life goals of two young people in 1925. Now, it still has its practical significance. Everyone has a dream in life, but many times a dream is a dream because it is far away from you, and it is not a peach that can be picked by reaching out. Rome was not built in a day, and neither was a dream. Before pursuing your dreams, think about whether you have the skills to survive and support your family. If you don't have these skills, then all good dreams are illusory castles in the air.
Putting dreams down temporarily is not to give up, but to realize them better in the future, because even the most beautiful flowers of dreams must bloom in the soil of reality.
Learning to put the hope of life in two baskets like Chen is not a compromise on dreams, but a step-by-step motivation for dreams. Isn't this wisdom?
Examples of successful inspirational celebrities: those rich people? Cheap? Story In people's minds, rich people must spend money like water and live a luxurious life. But in fact, many rich people are more stingy than ordinary people. They didn't fall into the financial crisis, but they have a unique set? Save money? . Is that what these rich people rely on? Save money? Created a wealth myth?
Liu Yonghao frequently appears in various rich lists. However, every time he goes on a business trip, he has never tasted local specialties, but he is no exception. He is rarely an exception. He doesn't like golf, which the rich like, and likes free civilian sports such as mountaineering, photography and swimming. What is even more incredible is that his hairstyle has not changed for decades. He has never permed his hair, nor will he go to a professional barber shop to find someone to design his image. Instead, he will spend a few dollars to get a haircut in a small shop. The leather shoes on his feet are not famous brands, but cheap shoes bought at a stall for 100 yuan. Liu Yonghao is certainly not without money to spend. The reason why he is so frugal is simple? Success is frugality, failure is luxury. He believes that only thrift can keep a clear head, maintain a high entrepreneurial passion and not be blinded by wealth.
Bao Yugang, the king of ships, has a habit? Every instruction to the secretary is written on a piece of paper, and the white paper used for writing instructions is poor and rough tissue paper. Even so, he will tear the whole paper into strips, one at a time, which is staggering. Bao Yugang has a famous saying: In business, for every penny saved, the profit will increase by one point, and the saving is directly proportional to the profit. In his view, economy equals profit.
Niu Gensheng, the former chairman of Mengniu Group, is very critical of himself. He only spent 18 yuan to buy a tie with the logo of Mengniu. Subordinates drive BMW Volvo, but they take small-displacement Audi. The annex room is bigger than his. His room is not only small, but also has some mottled walls. The bedside table is too old, the white sheets look dazzling, and the sofa even collapses. On a business trip to Beijing, he has never stayed in a hotel with more than three stars. What is Niu Gensheng's most common saying? Wealth is scattered, but wealth is scattered? It is precisely because he is generous to his subordinates and stingy to himself that he has gathered countless talents and created the miracle of Mengniu.