Copywriting is different from designers' expression through pictures or other means, and it is a process of performance, development and deepening in turn with advertising creativity, which mostly exists in advertising companies, corporate propaganda, news planning and so on.
Copywriting comes from the advertising industry and is the abbreviation of "advertising copywriting", which is translated by the copywriter. It refers to the use of words to express the content of advertising information, which is divided into broad sense and narrow sense. Advertising copy in a broad sense includes the writing of title, text, advertising language and the selection and collocation of advertising image; In a narrow sense, advertising copy includes the writing of title, text and advertising language.
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Copywriting duties:
Write product packaging copy, including: brand name, instructions for use, product ingredients, etc. Name the product or brand and give a creative explanation; Name the roadshow or activity and give a creative explanation.
Write the words on the invitation letter and promotional materials at the event site; Give names to various gifts and make creative explanations; Name the store and make a creative explanation.
Write a copy of POP materials in the window or shop.
Write soft articles, news, stories and comments.
Write a plan, or assist planners to optimize and polish the text of the plan; Assist the editor of the customer's internal magazine, provide the subject direction and review the text. Different environments have different tempering and requirements for copywriting.
Baidu encyclopedia-copywriting