1. Don’t regard Mrs. Xianglin as an idol and complain about life. Advice from a Zhejiang businessman: Having nothing actually means not being afraid of losing anything.
2. Don’t be burdened by face, and dare to start from the lowest level - humbleness is not about status, but about mentality. The two richest people in Taizhou, Zhejiang, Qiu Jibao, CEO of Feiyue Group, and Ruan Fude, CEO of Jack Group, were both shoe repairmen by background, while Jack Ma, the world-famous head of Alibaba, was just a teacher.
3. Don’t be afraid of innovation. As long as it meets market demand, you can try it in accordance with the principle that if it is not prohibited by law, it is feasible. The success of Zhejiang businessmen shows that only by taking the first step can we lead the market. For details, please refer to Wenzhou’s experience.
4. Don’t fight alone, but stick together to keep warm. The reason why Zhejiang businessmen continue to perform miracles of ants defeating elephants around the world is not unrelated to the group power that they rely on special blood and geographical relationships.
5. Don’t value justice over profit, but pay equal attention to justice and profit. Specifically, we start by studying the essence of Zhejiang Yongjia School.
6. Don’t be lazy, hard work is always the first step to success. The diligence of Zhejiang merchants was world-famous, forcing the Spanish, who had lost the competition, to burn the warehouses of Wenzhou people.
7. Don’t be extravagant. Always remember that every penny you earn comes from your own hard work, but don’t be stingy where you should spend money. Zhejiang businessmen are good at amassing money and are even better at using all funds to expand their businesses.
8. Don’t cheat, treat integrity as faith. The reason why Zhejiang businessmen lead the development of the market and private finance is because today, in the absence of a credit system, they generally consciously abide by their inner principles.
9. Do not collude with officials, let alone confront the government. Zhejiang businessmen have actually worked hard to construct a rather advanced political and business relationship - in the words of business thinker Feng Lun, it is based on agreement on basic morality, system and fundamental direction. Many CEOs of private enterprises in Zhejiang also serve as party committee secretaries of their companies. They can not only reassure the party but also seek policy support as much as possible.
10. Don’t be afraid of failure, be good at summarizing experiences and lessons, and learn to succeed with an open mind. Businessmen in Zhejiang generally have low levels of education, but their ability to accept advanced technologies and management concepts and take the lead in their implementation is unparalleled in China.