"Pictorial is a printed answer to TV." -Axel springer

"All I need to be in power is Pictorial, Sunday Pictorial and TV." -Gerhard Schroeder

"Heute Aktuell, Morgan Wurstpapier, inzwanzig Jahren Kultur Geschichte, that is, today, it is a newspaper that pays attention to reality, tomorrow, it is sausage paper, and 2 years later, it is a cultural history." -German cultural historian Paul Fechter