The boss keeps his word and never does it spontaneously.

Now the company atmosphere is good, but the boss is not chaotic?

It is the result that our corporate culture has not been well built and management has not been popularized.

Case 1: parachute

During World War II, Barton found a strange phenomenon in a report: half of the allied soldiers killed were parachuting. The parachute failed and fell dead. Barton told his subordinates to investigate the matter, but his subordinates said that the problem had been reflected to the manufacturer several times, but the manufacturer always had various reasons.

Hearing this, Barton immediately called the factory director and asked him to jump down from the sky with his parachute on his back. The general said that he would not draw an umbrella bag regularly for him to jump, and since then, the soldier has never died because of parachute failure.

Problem analysis: All problems are human problems. No matter how complicated the problem is, in the final analysis, it must be related to people, and it is often a matter of one person. If you can get rid of this person, the problem will not exist. Just like the problem in America, it has nothing to do with the American people, but Obama's problem alone. I understand him! America will stop.

The same is true for enterprises. As long as you can see the essence through the phenomenon, the problem will definitely fall on someone. Therefore, after the enterprise has a problem, it is not "nothing to do with people" but "nothing to do with people"! Therefore, a wise boss should not only pay his employees, but also take care of their psychological needs. This cost is close to zero, which is profitable!

Case 2: Control a person to occupy his brain first.

The prisoner received a letter from his wife: "Dear, when shall I plant potatoes?" Knowing that growing potatoes was tiring and his wife was in poor health, the prisoner wrote back and said,' You must remember not to dig up that vegetable garden in the backyard. There are some guns buried there, and I can't remember the exact location. "A few days later, my wife wrote:' Some investigators have dug up all the backyard gardens. The prisoner wrote back and said,' Now you can grow potatoes! '

Problem analysis: How to control a person and make him produce the behavior you want? Human behavior is controlled by three sets of subconscious software. As long as we lock three sets of software, the other party will have the behavior we want. For example, if you want a car to go to point A, you must tell the car that' oil is very important to you', which is a value; It is a belief that you can refuel when you go to a; You have the ability to go to a, which is a rule, also called ability. After the three sets of software are locked, the car will automatically produce a behavior-going to A, and it is willing and strong in execution.

The prisoner in the story is very intelligent. He also used three sets of subconscious software to skillfully make the police work hard for his family. The police want to find the burial place of guns, which is a value; The police believe that there is a gun buried in the vegetable garden, which is a kind of belief; So the police used their ability to turn the vegetable garden upside down. Like an employee. They don't want to help you turn the ground. They wanted to find the potatoes and sweet potatoes he wanted, so he tried to dig up the land. As a result, he turned over your land. Therefore, some bosses always say that employees are not easy to manage, do not listen to their own words, and their execution is not strong. In fact, it's not that employees don't do what you say, but that you haven't found the right way and the way to decode people's thoughts.

Case 3: Interests are in place, and loyalty is a secondary event.

Once, Churchill took a taxi to a place to give a speech, but the driver didn't recognize him. Churchill suddenly wanted to go to a place on the way, so he said to the driver, "Please wait for me here." The driver was very unhappy: "I'm afraid this won't work." I have to go to Churchill's speech! " Churchill was overjoyed and gave him a tip. Unexpectedly, as soon as the driver saw the money, he quickly changed his tune and said, "OK, I'll wait for you here, I don't care about Churchill!

Problem analysis: the so-called loyalty is within a certain framework, and there is no loyalty for no reason. In fact, loyalty is not a person's ultimate goal. His loyalty must be what he wants to get through loyalty, that is, what benefits he can get. When the "framework" changes, this interest no longer exists, or another interest is greater than this interest, his loyalty will be shaken.

Employees will not be loyal to the boss, but only to the benefits that the boss brings him;

Husband will not be loyal to his wife, but will only be loyal to the benefits his wife has brought him.

When we understand human nature, many problems will be solved. Therefore, if you want others to be loyal to you, you must find ways to provide them with the benefits they want. In order to retain employees, the boss must find ways to continuously provide employees with the benefits they want; If you want to keep your husband, your wife should continue to give him the benefits he wants.

Case 4: Mind reading, using human nature.

There are seven young monks in a temple. Every morning they share a bucket of porridge. However, people do not have enough to eat every day, because porridge is always unevenly distributed. You can eat enough on the day when the porridge has been divided. The other disciples began to complain to each other and accuse others of being selfish. Finally, they had to ask the master for help. Who should share porridge? The old monk twisted his beard and said, "Anyone can share porridge, but the porridge-sharing people have to wait until everyone else has finished the last bowl!" " "From then on, no matter whose turn it is to divide the porridge, seven porridge guarantees are the same, and everyone has never argued again.

Problem analysis: The old monk's method is very simple, but the effect is excellent, because he understands human nature. Who will share the porridge? It doesn't really matter. It's the same question who gets the points. This has nothing to do with morality. Because everyone's subconscious will choose to act according to their own best interests, rather than saying who is selfish and selfless.

Just like in an enterprise, some special positions are prone to problems, and one employee has problems. The boss often defines this person as "morally corrupt", confirms it directly, and then changes to a new person. Later, it was found that the same problem would still occur. So what should the boss do? You can learn from that old monk, instead of challenging human nature, you can use human nature to get the results you want!

Case 5: If you know people, you can do anything.

In order to escape death, a scientist cloned 12 "self" and tried to confuse the false with the true in the face of death. Faced with 13 identical people, death really can't tell them apart, and scientists are very proud. But death knows all about human nature. He rolled his eyes and said to them, "Sir, you are indeed geniuses, but there is a small flaw in your work." After saying this, the scientist jumped up and said, "Impossible! Where is the flaw? " ……

Problem analysis: no matter how powerful a person is, his thoughts are also composed of three sets of software, which have what he wants, the way he believes and his own way of doing things. Therefore, as long as people are thoroughly studied, it is easy to guide them to produce the behavior we want.

We often say that the human heart is too complicated to see through. In fact, you think human nature is complicated because you don't know people. If you don't understand human nature, you think the people you sleep with are complicated. If you can understand human nature, it is easy to manage employees, husbands and customers.

Running a business is a manager.

There are three kinds of people in an enterprise: 1: boss 2: employee 3: customer.

What our boss finally wants is how to keep employees following; How to make customers keep buying; The ultimate operator is the "demand" of the operator. Do you agree?

Therefore, in order to keep employees and customers concerned and buying, it is necessary to understand the needs of employees and customers. What are the needs of employees today? How can we meet their needs and let employees keep following!

Three major needs of employees:

Material needs. Food, clothing, housing and transportation can be replaced by a word "money".

Respect the needs. Learning and growing; What can I learn in the company?

Spiritual needs. Value embodiment; What are the future prospects in the company?

(1) So if you want to solve the material needs of employees, you must let employees earn money. How can employees make money? Because we all know that products are just a carrier and a tool for us to make money, we must improve our ability to "sell" products, and the income of enterprises and teams will increase! Therefore, the boss should not only learn to formulate a good reward and salary model, but also cultivate and enhance the trading ability of individuals and teams!

(2) If we want to solve the honor needs of employees, we must let employees have opportunities for continuous growth in the company! Many companies can't recruit people, can't keep people, have no talents, and the boss has worked for more than ten years without a capable talent around him. This is called no successor. Doing everything by yourself is always as busy as one's ears, which is often not the effect we want. The problem lies in the boss's ability. Because the boss doesn't understand human nature, how can he meet the demand for talents? Many bosses think that spending a little more money can solve the problem, which is a wrong idea.

(3) If we want to solve the spiritual needs of employees, we should let employees see their future hopes and realize their value in the company. Then these bosses should establish a good company culture. Employees in the company are not only rich and honored, but also very happy. Is the goal of a person's life success, happiness and a happy life? How to achieve all this? Performance is the profit source of an enterprise, and performance ultimately comes from trading, so trading ability is the ability to make money. The most important thing is to cultivate and improve employees' ability to make money!