Li Ka-shing, the richest man in Hong Kong, was born in a scholarly family in Chaozhou, Guangdong Province on July 19th, 1928. Because his father died early, Li Ka-shing, 14, was forced to drop out of school and took on the burden of family. At first, he was an apprentice in his uncle's watch company, and later he became a salesman and matured under the tempering of life. In 195, he raised HK$ 5, to set up the Changjiang Plastic Factory, which opened the market for producing plastic flowers and was known as the "King of Plastic Flowers". In the 196s, he turned to invest in the real estate industry, and became the largest real estate developer and property owner in Hong Kong by virtue of his excellent management and continuous development in China. He manages real estate, finance, hotels, oil, electricity and other industries all over the world on five continents. According to the latest survey of The Australian, Li Ka-shing, the richest man in Hong Kong, and his family are worth about US$ 11 billion (HK$ 78 billion), ranking fourth among the top ten richest people in Asia, jumping two places from last year, and his wealth is only second to that of Japanese son Masayoshi, Sultans Of Brunei and Indian Agim. I. Bitter Childhood Li Ka-shing's ancestors were originally from the Central Plains and moved south to Putian, Fujian due to famine. Later, due to the continuous war, Li Mingshan, the sai-jo, led his family to Haiyang County, Chaozhou Prefecture, Guangdong Province, and settled in the north gate lane of Chaozhou City. Since then, the Li family, together with a large number of Central Plains people who moved south because of the war, has become one of the tribes and families in Chaozhou. The Li family can be said to be a scholarly family. Li Ka-shing's great-grandfather, Li Pengwan, was once one of the eight civil servants selected every 12 years in the Qing Dynasty, and it was once a much-told story. The monument used to insert the tribute flag in front of Li's ancestral home is a witness of history. Because his family members have a strong academic atmosphere, are knowledgeable and knowledgeable, and are well-known in the countryside and respected by villagers, so their status is extremely high. People with lofty ideals, no matter how old or young, will have inexhaustible motivation and never discouraged action as long as they have a grand goal in their hearts. Therefore, Li Ka-shing hides in the small study whenever he has time, reading crazily, and thinking about problems in a wide range of fields. Even though there are many books that he can't understand or seems to understand, he can still try to understand them with his talent and intelligence. In the small world of the study, Li Ka-shing often dreams of being the top scholar and returning home with clothes on, and he admires people of insight who are loyal to serving the country. However, beauty and peace are temporary. In June 1939, the iron hoof of Japanese imperialism began to trample on this quiet land. All day and all night, Japanese planes bombed Chaozhou indiscriminately, and the peaceful and beautiful Chaozhou city was in ruins. At the risk of being killed at any time, the Li family escaped stray bullets from time to time, climbed a blockade line, walked for more than ten days, slept all the way, and went through all kinds of hardships to Hong Kong. The family lived in my uncle Zhuang Jingan's house. It never rains but it pours. At this time, Li Ka-shing's father, Li Yunjing, was unfortunately infected with lung disease due to overwork. As the eldest son, Li Ka-shing took care of his father while desperately reviewing his lessons. He knows that his father is sick, so he hopes to study hard to get good grades and give his sick father a spiritual comfort. In order to treat their father, the Li Ka-shing family lived a very poor life. Two gruel meals, plus vegetables and leaves collected by my mother at the bazaar, are the "delicacies" of the day. The only hope of the whole family is pinned on Li Ka-shing's father, hoping that he can get well as soon as possible so that the whole family can tide over this difficulty. Father didn't survive that winter, but he gave up and died. As the eldest son, Li Ka-shing had to end his studies with tears in his eyes and go out to work to support his family. After his father's death, 14-year-old Li Ka-shing was forced to leave his beloved school. With his immature shoulders, he resolutely shouldered the burden of supporting his loving mother and raising his siblings. Li Ka-shing first worked as an apprentice in Zhongnan Watch Company of his uncle Zhuang Jingan. After Li Ka-shing arrived here, the first kung fu he learned was to sense motive and play it by ear. He is always the first to arrive at the company and the last to leave the company every day. Three hard and difficult years have passed, and the 14-year-old boy has grown into a lean but strong and heroic young man. 17-year-old Li Ka-shing worked as a salesman in a hardware factory and a plastic belt manufacturing company, and started a marketing career that Hong Kong people called "Street Boy". Many outstanding entrepreneurs in the world today have been engaged in sales promotion. Sales promotion is a very complicated and difficult job to learn. Li Ka-shing loves reading. Every day after work during the day, he will buy some old books for self-study at night, and then take them to the old bookstore to sell, and then use the money to buy "new" old books. This not only learned knowledge, but also saved a lot of money. At first, Li Ka-shing was always very nervous before selling products to customers. So he thought about what he wanted to say before going out or on the road, and practiced it repeatedly, thus successfully overcoming the nervous psychology. Gradually, Li Ka-shing found himself not only skillful in selling, but also with great potential. His innate ability of observation and analysis is very suitable for being a salesman. He can always intuitively see what kind of person the customer is, and can immediately understand the customer's psychology and personality, so as to set the corresponding sales strategy. Li Ka-shing believes that when you are engaged in sales promotion, you must be full of self-confidence, be familiar with the products you are selling, and try your best to make customers feel that your products are cheap and excellent. Soon, Li Ka-shing became the leader of the whole company. But Li Ka-shing never likes to talk. He thinks that two things are important in sales promotion: one is hard work, and the other is innovation. Because of his excellent sales performance, Li Ka-shing became a department manager at the age of 18, and was promoted to the general manager of this plastic belt manufacturing company two years later. Traveling all over the country's sales career not only initially formed Li Ka-shing's business mind and enriched his business knowledge, but also made Li Ka-shing know many good friends and taught him all kinds of social knowledge. At the same time, in the process of sales promotion, he also learned to be generous with others.