Who is the unique "Made in Lebanon"

Elie Saab? This should start from its birthplace in Lebanon. Lebanon is in a turbulent situation all the year round, and the turbulent situation also makes it more eager for peace and stability, so the natural scenery and traditional culture of the motherland have become the source of design inspiration.

On August 4th, 22, a large-scale explosion occurred in Beirut Port, the capital, and the headquarters buildings of Zuhair Murad and Elie Saab, two national treasures, were not spared.

under the double blow of global epidemic and domestic unrest, it has not been devastated. 22-221Elie Saab's autumn and winter high-definition fashion series takes "Beirut: the source of holiness" as the theme, and the natural scenery of hometown is the creative material. Every grass and tree is integrated into the dress through embroidery, conveying hope and rebirth.

Lebanon is located at the junction of Asia, Africa and Europe, and its unique geographical location has also brought together many cultures of the East and the West. On the basis of retaining the traditional handicraft embroidery in the Middle East, it also combines the silhouette tailoring of western modern clothing. Lebanon's Gaoding brand has distinct characteristics, because every dress is a work of this blend of eastern and western cultures.

fashion atmosphere in Lebanon

a colonial history of about 2 years has planted "seeds" for the fashion atmosphere in Lebanon and paved the way for the birth of Elie Saab. In the 192s and 194s, Lebanon was once a colony of France, and the commerce and culture at that time were greatly influenced by the West. In 199s, Esmod, a well-known design institute in the industry, also opened a branch in Beirut, the capital. After the accumulation and precipitation of historical sense, it has formed an international fashion atmosphere.

local ladies and gentlemen also have their own preferences and requirements for clothing styles. They prefer simple and elegant silhouette combined with traditional handicraft embroidery. When the demand accumulates to a certain amount, the market for high-definition dresses will be formed. Local designers first served the rich and famous people in the Middle East, and then extended their careers to the fashion circle.

About Elie Saab

When it comes to dreams and fairy tales, it is often Valentino that comes to mind at first, but Elie Saab also has fairy tales in his style. It's just that Valentino's fairy spirit is more romantic and dreamy, while Elie Saab has a noble and elegant beauty.

in 1982, the founder Elie Saab founded the brand of the same name. It is the earliest high-definition brand that combines modern silhouette cutting with traditional handicrafts. It is always the most recognizable design feature of the brand to decorate the smooth big silhouette and big skirt with exquisite and luxurious embroidery, which also coincides with the aesthetics of royal aristocrats and local tyrants from all walks of life.

In 1999, Queen Rania of Jordan wore Elie Saab's dress at the coronation ceremony of the king.

in weddings or other formal occasions, Elie Saab has contracted half of the country.

the value of a brand goes far beyond the combination of luxurious and stunning style and celebrity effect. In 26, she officially joined the French Haute Couture Association, and ElieSaab also has the title of Haute Couture protected by law.

the extremely luxurious details

can be recognized by international authorities, which is enough to prove the gold content of Elie Saab brand. The extremely luxurious details have determined the brand's expensive value, and the dresses that cost tens of millions are naturally expensive and reasonable.

Based on tulle lace, the detailed bead embroidery process is displayed.

adorn the dress with colored crystals.

The simple solid color fabric is decorated with three-dimensional flowers, which is rich in layers and highlights the exquisite workmanship and elegant style.

the superior texture of silk satin surface is also a tall detail.

Elie Saab's splendor and nobility also surprised the entertainment circle, and became the red carpet shirt of all the big coffees.

in addition to the embroidery, bead embroidery and mosaic techniques that we are best at, the dark and gorgeous, domineering and large-profile or contrasting stitching dresses are another style of the brand.

proud capital

before going further into the high threshold of Elie Saab, let's briefly understand the common product lines of luxury goods: generally divided into holiday series, ready-to-wear series and high-definition dresses. From the perspective of market audience and commerce, old fashion houses often regard the first two as the main product lines for brand profit, and high-definition dresses are only used to maintain brand image.

Mass-produced ready-made clothes are aimed at mass consumers, while high-definition dresses are only eligible to be ordered by super vip brands. Because of the narrow audience, the market demand is even less, and some old fashion houses have also withdrawn from the Gaoding Fashion Week conference because of their unsustainable profitability.

Elie Saab's product line belongs to a rare category: holiday, ready-to-wear, wedding dresses and high-end dresses are almost all mainly dresses. Top-grade fabrics plus top-grade production technology and the frequent "same box" of celebrities and big coffees have continuously upgraded the brand's strength. The threshold of high-end customization of big-name luxury goods is highly imaginable, and the high-definition dress series is the main profitable product line of the brand. So another proud capital of Elie Saab is clear at a glance.

compared with the double contempt chain of fashion and entertainment circles involved in the "dress incident of an actress", the reasons behind the brand's high tonality are worth further exploring. ElieSaab has its own protagonist aura, and the aura of royal celebrities and the recognition of international fashion circles are the embodiment of the brand's high gold content. This high-definition brand of Lebanese descent is a producer of dresses and a craftsman of artworks.