Introduction refers to dealing with customers in various ways in a hotel or nightclub (or outside the store), and maintaining a good and fair relationship between the company and customers in order to expand business.

To quote a hotel professional manager: "My success is seventy percent due to the hotel and three percent to the media." So as a hotel public relations department, how should we establish a good public relations relationship with media organizations? What about the *** relationship? Public relations activities with the basic goal of shaping the image of the organization.

It has always been hailed as a required course that public relations personnel should be familiar with. It must be pointed out that the media, with its characteristics of rapid and widespread dissemination, can establish public opinion guidance in front of the general public. exert positive and negative influence. Even create business opportunities and destroy reputations. Therefore, the media has a double meaning for the public:

On the one hand, it is an important medium for achieving public relations goals.

On the other hand, it is an important public that public relations activities must strive to win over. In other words, hotels must not only win the favor of editors and reporters. And it relies on editors and reporters to gain more public favor. Of course, how to deal with the media is not only a cognitive issue, but also an operational issue.

Extended information:

Public relations strategy

(1) Press release/soft article release: through the organization’s own website, influential portals or with Traditional media are combined to send news to implement online public relations. When publishing news through traditional media, more attention should be paid to establishing friendly relationships with journalists. The principle is to be open and honest, and become an effective source of information they can rely on, because reporters can use the Internet to more easily check whether the information released by the organization is true.

(2) Forum marketing: Forum is a widely used information exchange tool on the Internet. Whether it is a public browsing method or a strictly managed remote login method, it has great impact on corporate relationships. Special communication function. The first is the information publishing function, both organizations and audiences can publish information through BBS; the second is the non-real-time discussion function.

The organization can write the information to be published into an article and publish it in the corresponding BBS discussion area in a relatively organized and complete manner; finally, there is a real-time discussion function, and the organization can communicate with the public in real time in the "chat area" , to shorten the distance between the organization and the public. A piece of news will remain in the forum's news library for a long time. Choosing to post news on a forum related to the organization may bring benefits that last for several years.

(3) News group: The news group gathers members of the public with the same topic, who discuss, comment and analyze issues of common interest. News groups can establish and consolidate the relationship between the organization and new and old customers, conduct market research and research required for public relations, and carry out crisis prevention and control through information monitoring. At present, the news group has become the most important channel for communication in the international public relations community.

(4) Email: Personalized email will add human touch and achieve one-to-one communication.

Baidu Encyclopedia-Public Relations

Baidu Encyclopedia-Hotel Public Relations