Risk is objective and inevitable, and has certain regularity under certain conditions. Therefore, we can only try to reduce the risk to the lowest level, but we can't completely avoid or eliminate it. The most effective way to reduce risks is to realize and recognize the existence of risks, and actively face and look for them, so as to effectively control risks and minimize them.

Risk management: refers to the economic unit to identify, measure and analyze risks, and on this basis, effectively deal with and avoid risks and reduce losses caused by risks.

2. Risk characteristics of gold investment market.

A. the extensiveness of investment risks

In the gold investment market, investment research, market analysis, investment scheme, investment decision-making, risk control, fund management, account security, risks caused by irresistible factors, etc. , almost exists in all aspects of gold investment, so it is extensive.

B. Objectivity of investment risk

The objectivity of investment risk will not disappear because of the subjective will of investors. Investment risk is formed by uncertain factors, which exist objectively. Individual investors do not control all the investment links, let alone predict the future changes of factors affecting the price of gold, so investment exists objectively.

C. Impact of investment risks

To enter the investment market, you must be aware of the investment risks. Because in the investment market, income and risk always coexist. But most people first consider risk from a negative perspective, and even think that there will be losses if there is risk. It is precisely because of the negative and uncertain factors of risk that many people dare not face up to it and cannot look at and face the investment market objectively, so they are hesitant.

D. Relativity and variability of investment risks

The risk of gold investment is relative to the investment varieties chosen by investors, and the results of investing in gold spot and futures are completely different. The former has low risk, but low income; The latter is risky, but the income is high. Therefore, risks cannot be generalized and have strong relativity. At the same time, the variability of investment risks is also very strong. As the factors affecting the price of gold change, it will affect investors' funds, and there may be repeated changes in profits and losses. Investment risk will increase or decrease according to the profit and loss of customers' funds, but this risk will not disappear completely.

E. investment risks are predictable.

The fluctuation of gold price is influenced by other factors, such as the trend of crude oil and US dollar, the change of geopolitical factors and so on, which will all affect the fluctuation of gold price. The analysis of these factors is predictable for the operation of gold investment. Objective and rational analysis will provide some guidance for investment operation.

3, the necessity of risk management

If there is no risk management awareness in the investment market, there will be a capital crisis and loss of profit opportunities. Mainly reflected in the following aspects.

I can reduce the risk rate of investment.

Using risk management can allocate funds reasonably and effectively, minimize losses, reduce risks and create more profit opportunities. Thereby reducing the investment risk.

ⅱ helps to maintain a good investment mentality.

This is very important. In the process of capital operation, it is inevitable that capital losses will be caused by mistakes. If the risk can be controlled reasonably, it will help to maintain a good investment mentality in the event of losses, reduce blind operation in emotional panic and reduce the possibility of continuous losses.

4. Implementation of risk management

I make a reasonable operation plan and scheme according to my financial situation.

Before operation, the proportion of capital operation should be reasonably customized according to the amount of capital, leaving room and opportunities for losses caused by misoperation.

(2) Several common psychological misunderstandings of investors. Maintaining a healthy investment psychology is the key for investors to win in the investment market. Maintaining a healthy investment psychology is a necessary condition for investors to correctly understand and practice the market. Good psychological quality can enable investors to exert stronger thinking ability and higher efficiency, make timely, objective and accurate analysis and judgment on fundamental and technical changes, formulate more scientific and reasonable operation strategies and strictly implement them. Otherwise, the loss of book value caused by market reversal will cause strong interference and damage to investors' analytical thinking and operation, making investors' thinking and feelings narrow and rigid, and it is difficult to maintain a rational and objective attitude to adapt to the ever-changing market conditions, leading to repeated mistakes in judgment and chaotic operation rhythm.

All investment processes can be divided into three links: recognizing the market, analyzing the market and actual operation. The specific investment process is a process from recognition to analysis to practice, and then from practice to learning, so it is repeated and constantly improved. In the process of entering the investment market, investors usually make mistakes because of their thinking and mentality. They must go through the following stages, which can also be said to be the process of investor growth:

The first stage is the painful period. Investors often rush into the market without fully understanding the market and analytical ability, that is, skip the understanding link and directly enter the practice link, which is very dangerous. Many new investors made mistakes continuously at this stage, resulting in large losses in their books, and they were saddened. But unfortunately, such a situation is usually inevitable.

In the second stage of learning, after the first stage, investors realized the importance of analysis through repeated failures and repeated wars, temporarily slowed down or stopped their operations, and began to strengthen their knowledge, trying to improve their analytical ability through books, consulting and other channels to change the situation of frequent losses in the past.

In the third stage, investors are confused. After learning, they are full of confidence and think that they can judge the situation and use their analytical skills to show their hands and feet in the market. At this time, investors will certainly gain something by copying and applying what they have just learned, but the deliberate obsession with theoretical knowledge will make investors lose their instinct to be flexible. Once you make a mistake, you will have a narrow escape, and there will be a situation of small wins and big losses, and the result will often end in failure. Learning to lose money makes investors very confused and at a loss.

In the fourth stage, I still lost money after studying, so I began to doubt the market or felt that the investment market environment was not suitable for me. But unwilling to leave the market at a loss, I decided to make one last attempt to verify my doubts.

In the fifth mature stage, after the selection period, investors will only have two results. One is to completely lose confidence in the market and give up completely; The other, after experiencing all kinds of tempering, felt the inherent laws and trajectories of the market, the operation situation gradually improved, and confidence continued to increase. Can effectively apply theoretical analysis to practice, constantly ponder in practice, thus forming their own perfect investment philosophy and operating mentality. When it comes to maturity, the return on investment is also increasing.

Investors will have various psychological misunderstandings in the actual operation process, which will lead to operational mistakes and serious losses of account funds. Therefore, it is very important to understand and overcome the morbid psychological misunderstanding of investment. Here we analyze several common psychological misunderstandings.

(1) blindly follow the trend

The gold market is influenced by many complicated factors, among which investors' psychology of following the trend has a great influence on the market. Investors with this mentality, seeing others buying or selling in succession, are afraid of falling behind, so they are also anxious to buy or sell. This is what we usually call "chasing up and killing down". Under the influence of the psychology of following the trend, once some unexpected events, such as terrorist attacks, occur, the price of gold will be unbalanced under the group's follow-up operation, which will lead to violent price fluctuations, and it will often be taken in by those people with ulterior motives who make waves in the foreign exchange market, and will often be swallowed up by these people and regret it. Therefore, investors should establish their awareness of buying and selling a certain currency, and cannot follow the will of others.

② Hesitant

Investors with this kind of investment psychology have already made plans and considered investment strategies before buying and selling a certain currency. However, when they enter a certain currency market under the influence of others' "herd mentality", they often cannot form a good investment portfolio, and they cannot implement their own investment plans if there is any trouble.

For example, investors find that the price of a certain currency in their hands is high in advance, which is an opportunity to sell a certain currency, and at the same time make a decision to sell a certain currency. But at the scene, when I heard other people's different comments from myself, my decision to sell a certain currency changed immediately, thus giving up the good opportunity to sell a certain currency. In other words, investors saw in advance that a certain currency was low in price and suitable for buying, and made an investment decision to absorb it while it was low. Similarly, at the scene, I saw people selling a certain currency crowded together and sold a certain currency one after another. Seeing this scene, he chickened out and gave up the decision to enter the market, thus losing a good opportunity to make a fortune.

In another case, there is no intention to enter a currency market in advance. When many people enter the market one after another, they can't help but feel itchy and can't resist the temptation of this atmosphere, thus making irrational investment decisions. From this point of view, the indecisive psychology is mainly at the critical moment, unable to make judgments and missing opportunities.

③ Desire is endless.

It is natural for investors to get investment income, but they should not be too greedy. Sometimes, investors fail because of excessive greed.

Everything is fine, and nothing has changed. Such greedy speculators are not uncommon in a currency market. They don't want to control, and they can't control their greed. Whenever the price of a certain currency rises, I always resolutely refuse to throw out a certain currency in my hand. I always encourage myself in my heart: I must stick to the last moment of victory and don't give up more profit opportunities! This often gives up the opportunity to sell a certain currency. Whenever the price of a currency falls, it refuses to buy, always expecting the price of the currency to fall and then fall. Although these investors have different forms of expression compared with those who chase up and kill down, they have one thing in common, that is, they can't grasp themselves. This endless desire, on the contrary, will make the profit facts that have been obtained disappear at once. They only think of high returns among high risks, and seldom think of high risks among high returns.

So there is the following adage: bear market and bull market can make money, but only greed can't make money. So I advise you not to be greedy, not to envy others' luck all the time, to believe in analysis and your own judgment on enterprises, economic situation and general trend, and to act decisively. There is also a famous saying in the American foreign exchange market: In the Wall Street stock market, all bulls and bears can make a fortune, except those who are insatiable.

4 treat the financial market as a casino.

Foreign exchange investors with gambling mentality always hope to make a fortune. They can't wait to catch one or more currencies, so that they can make a lot of money. Once they make a profit in foreign exchange investment, they are likely to be carried away by victory, and they can't wait to gamble their lives on the foreign exchange market like gamblers until they lose all their money. When the foreign exchange market loses money, they often put all their money into a certain currency at the expense of the last fight, and most of these people go bankrupt in the end.

Therefore, the market is not a casino. Don't get angry or lose your mind. You should analyze the risks and establish an investment plan. Especially angry people, when buying and selling a certain currency, they must first establish the proportion of investment funds.

He who hesitates will miss the fighter plane.

Some investors have made investment plans and strategies in advance, but when they step into a real money market, they are influenced by the external environment. For example, he decided in advance to buy a certain currency as long as the price continued to fall, but when he saw that everyone in the market was selling, his hand to buy a certain currency shrank back. Some people don't intend to buy that currency at all, but when people rush to buy it, they can't resist the temptation.

Others have been waiting for a cheaper and more affordable currency, and seem to think that all current currencies (even in the case of an upward trend) are not worth buying. It should be cheaper to enter the market. As a result, the higher the equivalent, the more afraid to enter the market. As a result, the price of money doubled, but he waited for the whole process in vain.

Misanalyzing the situation is closely related to missing business opportunities. It is precisely because of the misjudgment of the situation that investors often miss the opportunity. Changes in the political and economic situation and the operating results of enterprises often have an impact on the foreign exchange market. Therefore, when investing in the foreign exchange market, we should not only pay attention to the dynamics of the foreign exchange market, but also pay close attention to the local and international political and economic situation and the trend of enterprise operating results. Combine the estimation of the situation with the technical analysis of the currency price trend. Only in this way can we catch the signal of buying or selling in time. Take practical action when buying and selling.

6 Dare to lose but dare not win.

Remember, to enter the foreign exchange market, you must first be confident. Many investors buy a certain currency, rise for a while after buying it, and can't wait to sell it for profit. They think it's only safe to put money in their pockets. But they ignore the reasonable value of a certain currency.

Generally speaking, the market price of a certain currency may not fully reflect the true value of a certain currency. Therefore, after some investors sell a certain currency, the price of the currency continues to rise. And often the price after selling is higher than the price before selling. In particular, a primitive currency will rise several times according to general international practice. So we can't accept what is good, sell it when it goes up, and make the decision to sell according to the price-earnings ratio. However, some currencies have risen excessively, and once they are bought, the price of the currency will definitely fall. Strangely, most investors will stick to it in this situation.

Many people invest in a certain currency, often earning very limited, but losing a lot. A very important reason is that the psychology of not winning is at work.

All landowners unnecessary panic.

Influenced by some environmental factors and gossip, some investors in a certain currency lose confidence in the foreign exchange market or the future of some currencies, and feel panic, so they try their best to sell some currencies in their hands. The experience of many foreign exchange markets shows that unnecessary panic is often a false alarm. Of course, it seems reasonable to happen in extraordinary times (such as war and economic crisis). But under normal circumstances, many selling trends are often deliberately set off by some big families or others. He released bad news, causing a sell-off to depress the currency price, and then took the opportunity to buy or cash out to transfer funds. Ordinary investors, if they panic unnecessarily and throw out a large amount of some currency in their hands, will certainly suffer losses.

Therefore, as an investor, we should keep calm in the face of unfavorable news and carefully analyze the reliability of the news. If the Shang Ruo certificate is clear. It also depends on whether the impact of this news is permanent or temporary. If it is the latter, there is no need to throw out some money.

8 indifference.

Some investors just ignore a certain currency and let it develop naturally. Sometimes I even entrust my relatives and friends or brokers to manipulate it, and I rarely intervene. This practice can make some money when the foreign exchange market is in a general trend, and it will inevitably lose all its money when it is in a downward trend.

Therefore, as long as you buy a certain currency, you are a member of a certain currency market and should always pay attention to the dynamics of the foreign exchange market. Care about your own money, don't trust your relatives and friends or brokers too much, believe in yourself, have your own judgment and have your own entrustment requirements.

Pet-name ruby dare not lose.

In a money market full of competition and risks, there are neither ever-victorious generals nor ever-victorious generals. The key is to adopt flexible strategies with the changes of a certain currency market. When the general trend of the foreign exchange market falls or the company loses money, don't dwell on the loss, but make a decisive decision and give up what one favours. Some investors always have the mentality of "not daring to lose". When the price of a certain currency rises, they earn the difference and are in high spirits. Once the currency price falls, it always hopes to rise quickly, without analyzing the general trend of a certain currency and the company's operating conditions and performance at all, and some take it for granted to make public opinion for the company. In fact, this is just self-deception. In the end, I am still in pain.

Ⅱ. Customize the appropriate operation mode according to the time conditions.

The operation time of each investor is different. If you have enough time to watch the market and have certain technical analysis skills, you can get more profit opportunities through short-term operation; If you only have a little time to pay attention to the disk, it is not suitable for short-term operation. It is necessary to carefully find a more reliable long-term intervention point to hold, and then go out and cash out when the accumulated profit is large.

Three. Establish a good investment mentality

You must have a good attitude when you do anything, and investment is no exception. When the mentality is calm, the thinking is often clear. Only by objectively looking at and analyzing market fluctuations can we operate rationally.

Ⅳ Formulate operating procedures and strictly implement them.

The market changes all the time, and the ups and downs of the market will make investors feel lucky and greedy. If there is no operational discipline, the book profit and loss can only fluctuate with the changes of the market, and there will be no actual results without timely settlement. The initial profit may also become a loss, leading to the disorder of operating mentality, affecting the objective and ideal analytical thinking, and finally retreating step by step. Therefore, it is very important to formulate operational discipline and strictly implement it.

If it helps, I hope to adopt it!