1. Poems about marketing
Poems about marketing 1. Poems about sales
1. Customers are the best teachers, peers are the best The market is the best school. Only by taking advantage of others can you be better than others.
2. The sense of dependence is greater than the strength. 97% of sales are building trust and 3% are closing deals.
3. When you learn how to sell and collect money, it will be difficult for you to succeed.
4. Rejection is the beginning of the transaction. Sales is a game of zero deposits and lump sums. Every rejection from a customer is saving money for you.
5. Look at your own products like your own children, you will like them how you like them. Love yourself, love your products, love your team, and love your customers.
6. Create a marketing plan that is incredible and irresistible to customers from six aspects: trust, perspective, story, profit, loss, and altruism.
7. Sales is the transmission of confidence, the transfer of emotions, and physical persuasion; negotiation is a contest of determination; closing a deal is a manifestation of willpower.
8. If you don’t have enough power and you don’t have enough money, the money you receive is money.
9. You must tell customers valuable things, you must learn to create value, and create the value that customers need.
10. All things must learn to link. The emotional relationship is greater than the interest relationship and cooperative relationship. It is necessary to have deep emotional communication with customers.
11. Customers buy not only the product itself, but also the corresponding and additional services.
12. Connections are money connections, popularity is financial connections, connections determine lifeline.
13. You never get a second chance to make a first impression on your customers.
14. Sales equals revenue. All success in this world is sales success. When you learn the skills of selling and collecting money, you will never be poor even if you want to be poor.
15. Don’t underestimate the last few days of each month when doing performance. This is like a 3,000-meter long-distance run. When you finish running 2,700 meters, the last 300 meters are still important. The last few days It is the easiest moment to create miracles.
16. There is no product that cannot be sold, only people who cannot sell the product; there is no firewood that cannot be split, it is just that the ax is not fast enough; it is not that the market is sluggish, it is just that the head is not up to par.
17. A first-rate salesman - sells himself; a second-rate salesman - sells services; a third-rate salesman - sells products; a fourth-rate salesman - sells price.
18. The first impression conveyed to the customer when selling: I am your friend. I am meeting you today to make friends with you. All top experts treat customers as family members.
19. Selling anytime and anywhere, turning selling into a habit. Growth is always more important than success. You can not close sales, but you cannot not grow in sales.
20. Only by finding the most common ground with the customer can it be possible to establish a relationship with him. Sales is all about building relationships and making connections.
2. Famous aphorisms about sales
Sales representatives should never treat customers rudely because they do not buy your product. In that case, you will lose more than just a sales opportunity-- But lose a customer.
Track, track, and track again—if you need to contact a customer 5 to 10 times to complete a sales pitch, then you have to make it to that 10th time at all costs. Get along well with others (co-workers and clients).
Sales promotion is not a one-man show. It requires working together with colleagues and becoming partners with customers. Hard work will bring luck - take a closer look at those people who are very lucky. They have gained that good luck after years of hard work. You can also have a good life like them.
Don’t blame others for your failure - taking responsibility is the pillar of completing things, working hard is the standard of success, and completing tasks is your reward (money is not a reward - money is just fulfillment An accessory crystal that completes the mission). Stay the course - Can you see "no" as a challenge rather than a rejection? Are you willing to stick around for the 5 to 10 visits it takes to close a sales pitch? If you can do it, then you will begin to realize the power of persistence.
Use numbers to find your formula for success—determine how many leads, how many phone calls, how many potential customers, how many meetings, how many product introductions, and how many interviews you need to complete a sales pitch Track and then follow the formula. Face your work with enthusiasm - make every sale feel like: This is the best one ever.
Clothes cannot make a perfect person, but 90% of the impression you give when you meet someone for the first time comes from your clothes. The first transaction is the charm of the first-class product, and the second transaction is the charm of the first-class service.
Credit is the greatest capital of sales, and personality is the greatest asset of sales. Therefore, sales representatives can use various strategies and means, but they must not deceive customers.
When customers talk, sales progress.
Therefore, when the customer is talking, do not interrupt him. When you are speaking, you must allow the customer to interrupt you. Selling is a silent art.
When it comes to sales, being good at listening is more important than being good at speaking. The most common mistake in sales is that the sales rep talks too much! Many sales reps talk so much that they don't waste the opportunity to give customers who say "no" a chance to change their minds.
Before you start selling, you must first win the customer's favor. The best way to win a sales pitch is to win the heart of your customer.
People are more likely to buy from friends and less likely to buy from a sales representative. If you want to sell successfully, you must press the customer's heart button.
Enjoy yourself - this is the most important thing. If you love what you do, your achievements will be more outstanding. Doing what you love will bring joy to those around you. Happiness is contagious.
Performance is the life of a sales representative, but in order to achieve performance, it is wrong to ignore business ethics and use any means. Success without honor will sow the seeds of failure in the future.
Sales representatives must always pay attention to comparing annual and monthly performance fluctuations, and conduct introspection and review to find out the crux: is it human factors or market fluctuations? Is it a competitor's strategic factor or a change in company policy? Only by waiting can we actually grasp the correct situation and find countermeasures to complete the task and create good results. Flattery before the sale is not as good as service after the sale, which will permanently attract customers.
If you send away a happy customer, he will spread the word for you everywhere and help you attract more customers. Your "sluttishness" in service to old customers is an opportunity for your competitors to take advantage of.
If you continue like this, you will be in crisis before long. We can't count how many customers we lose because of small mistakes - forgetting to return a call, being late for an appointment, not saying thank you, forgetting to fulfill a promise to a customer, etc.
These little things are the difference between a successful sales representative and a failed sales representative. It is estimated that 50% of sales are completed because of a relationship.
This means that because the sales representative does not make friends with the customer, you are giving up 50% of the market. Friendship is a super salesman.
If you make a sale, you get a commission: if you make friends, you can make a fortune. Loyalty to customers is more important than loyalty to God.
You can deceive God a hundred times, but you can never deceive your customers once. Remember: Customers always like people who are likeable and respect people who deserve respect.
3. Famous aphorisms about sales
Sales representatives should never treat customers rudely because they do not buy your product. In that case, you will lose more than just a sales opportunity-- But lose a customer.
Track, track, and track again—if you need to contact a customer 5 to 10 times to complete a sales pitch, then you have to make it to that 10th time at all costs.
Get along well with others (coworkers and customers). Sales is not a one-man show, it requires working together with colleagues and becoming partners with customers.
Hard work will bring luck - take a closer look at those people who are very lucky. They have gained that good luck after years of hard work. You can be as good as them.
Don’t blame others for your failure - taking responsibility is the pillar of completing things, working hard is the standard of success, and completing tasks is your reward (money is not a reward - money is just fulfillment An accessory crystal that completes the mission).
Stay the course - Can you see "no" as a challenge rather than a rejection? Are you willing to stick around for the 5 to 10 visits it takes to complete a sales pitch? If you can do it, then you will begin to realize the power of persistence.
Use numbers to find your formula for success—determine how many leads, how many phone calls, how many potential customers, how many meetings, how many product introductions, and how many interviews you need to complete a sales pitch Track and then follow the formula.
Face work with enthusiasm - make every sales feel like: This is the best one ever.
Clothes cannot make a perfect person, but 90% of the impression you give when you meet someone for the first time comes from your clothes.
The first transaction is the charm of the product, and the second transaction is the charm of the service.
Credit is the greatest capital of sales, and personality is the greatest asset of sales. Therefore, sales representatives can use various strategies and means, but they must not deceive customers.
Sales progress when customers talk. Therefore, when the customer is speaking, do not interrupt him. When you are speaking, you must allow the customer to interrupt you. Selling is a silent art.
When it comes to sales, being good at listening is more important than being good at speaking.
The most common mistake in sales is that the sales representative talks too much! Many sales reps talk so much that they don't waste the opportunity to give customers who say "no" a chance to change their minds.
Before you open your mouth to sell, you must first win the customer's favor. The best way to win a sales pitch is to win the heart of your customer.
People are more likely to buy from friends and less likely to buy from a sales representative.
If you want to sell successfully, you must press the customer's heart button.
Enjoy yourself - this is the most important thing. If you love what you do, your achievements will be more outstanding. Doing what you love will bring joy to those around you. Happiness is contagious.
Performance is the life of a sales representative, but it is wrong to ignore business ethics and use any means necessary to achieve performance. Success without honor will sow the seeds of failure in the future.
Sales representatives must always pay attention to comparing annual and monthly performance fluctuations, and conduct introspection and review to find out the crux: is it human factors or market fluctuations? Is it a competitor's strategic factor or a change in company policy? Only by waiting can we actually grasp the correct situation and find countermeasures to complete the task and create good results.
Pre-sale flattery is not as good as post-sale service, which will permanently attract customers.
If you send away a happy customer, he will spread the word for you everywhere and help you attract more customers.
Your "negligence" in service to old customers is an opportunity for your competitors to take advantage of. If you continue like this, you will be in crisis before long.
We can't count how many customers we lose because of small mistakes - forgetting to return a call, being late for an appointment, not saying thank you, forgetting to fulfill a promise to a customer, etc. These little things are the difference between a successful sales representative and a failed sales representative.
It is estimated that 50% of sales are completed because of friendship. This means that because your sales reps don't make friends with your customers, you're giving away 50% of your market. Friendship is a super salesman.
If you make a sale, you get a commission: if you make friends, you can make a fortune.
Loyalty to customers is more important than loyalty to God. You can deceive God a hundred times, but you can never deceive your customers once.
Remember: Customers always like people who are likeable and respect people who deserve respect.
4. What are the ancient poems about sales?
1: Ancient China emphasized agriculture and suppressed commerce, and the concept of sales was only introduced to China in 1990. Therefore, it is impossible to have verses directly related to ancient poetry.
2: Verses related to business activities:
1. A businessman values ??profits over separation. The month before last, he went to Fuliang to buy tea. ——Bai Juyi
Definition: A businessman values ??profits over feelings. He went to Fuliang to buy tea last month. Fuliang: place name, northeastern Jiangxi Province, subordinate to Jingdezhen City, located at the junction of Jiangxi and Anhui provinces.
2. Many of the travelers are merchants, and most of the residents are Li Meng. ——Bai Juyi
Explanation: In very remote places, there are also traces of merchants.
3. Famous quotes related to integrity:
1. Small trust and sincerity lead to great trust - Han Feizi
2. A beautiful word is worth more than a thousand pieces of gold. ——Ge Hong
3. Integrity is the foundation of human beings——Lu Xun
4. Thinking about evil things turns into hell; thinking about good things turns into heaven——Huineng
5. All effective work presupposes some kind of integrity.
6. If you accept people with faith, the world will trust them; if you don’t accept people with faith, your wife will be suspicious - Yang Quan
7. Honesty is the most noble thing that a person can sustain. ——Qiao Yu
8. Treat sincerity as the way and benevolence as the virtue. ——Su Shi
9. When looking for treasures, no matter how expensive the taste is, we will not dare to reduce material resources; for the reputation of the lecture hall, no matter how complicated the preparation is, we will not dare to save labor. ——Integrity is seen in "Tongrentang"
10. If a person breaks his trust, his reputation will be dishonored - Liu Xiang
11. Without honesty, how can there be dignity - Cicero
12. An honest person must be true to himself, and his final support is sincerity - Emerson
13. A weak-willed person must not be honest - La Rochefoucauld< /p>
14. A gentleman's behavior is based on righteousness, not for profit, and not for righteousness. ——"Book of the Later Han Dynasty"
15. Three cups of vomiting promise, the five mountains are lighter - Li Bai's "Xia Ke Xing"
5. Poems about "sales"
Where can I make money from selling charcoal? The clothes on your body and the food in your mouth.
——Bai Juyi's "The Charcoal Seller" Definition: What is the money obtained from selling charcoal used for? Buy the clothes you wear and the food you eat. There is a fruit seller in Hangzhou who is good at storing tangerines and survives the cold and heat.
——Liu Ji's "Words from a Man Who Sells Oranges" Explanation: There was a fruit seller in Hangzhou who was good at storing citrus fruits and kept them from decaying for a whole year. On the flower seller's basket.
Buy a branch of spring ready to bloom. Tears stain lightly.
There are still traces of Tongxiaxiao dew. ——Li Qingzhao's "Reduced Words Magnolia·On the Flower Seller's Carrier" Definition: On the flower seller's carrier, you buy a budding flower.
The morning dew also leaves traces in the color of the flowers, making the flowers look more beautiful. Although I am seeking profit when I enter the market, my only true intention is to pity you.
——Yu Wuling's "Selling Pine Trees" Definition: Take the pine trees to the market to sell them. I believe your true intention is good. Jujube flowers are falling on clothes and towels, a milling wheel is ringing in the south of the village and in the north of the village, and cucumbers are sold by old willows in cow clothes.
——Su Shi's "Huanxisha·Jujube Flowers Falling on Clothes and Clothes" Interpretation: Date flowers fall on the skirts of clothes one after another. The sound of silk reeling could be heard from the south of the village to the north of the village. Under the ancient willow tree, a farmer in cow clothes was selling cucumbers.
Listen to the spring rain in the small building all night, and sell apricot flowers in the deep alley in the Ming Dynasty. ——Lu You's "The First Spring Rain in Lin'an" Interpretation: Living in a small building, I listened to the patter of spring rain all night long. In the early morning, I heard people selling apricot blossoms deep in the alley.
I heard that Ma’s rice noodles are good, and they sell Yuanxiao in the lantern style. ——Fu Zeng's "Shangyuan Bamboo Branch Poems" Definition: I heard that Ma Siyuan's family made rice dumplings made of rice flour and rice dumplings. They took advantage of the light of the test lamp to sell Yuanxiao in the wind.
The fallen flowers and fragrant water are in the thatched cottage at night, and the fish sellers are scattered at the broken bridge. ——Ma Zhiyuan's "Shouyang Song·Sail Returning from Yuanpu" Explanation: The air is filled with the fragrance of flowers, even the water seems to have become fragrant, and the hut has entered the night.
The fish sellers on the broken bridge also dispersed. Sell ??new silk in February and sell new grain in May.
——Nie Yizhong's "Yong Tian Jia/Shang Tian Jia" Definition: In February, the silkworms had just given birth, and they had sold a year's new silk early. In May, the seedlings were still in the ground. , and sold a year's worth of new grain early. The fish seller is afraid of getting close to the city gate, but why is he willing to go to the depths of the mortal world? ——Lu You's "Magpie Bridge Fairy·One Pole Wind and Moon" Interpretation: When selling fish, you are afraid of approaching the city gate, let alone going deep into the downtown area.
6. Famous aphorisms about sales
1. Focus on one thing for a lifetime.
Comment: Gilad also changed N jobs before quitting his job as a stoveman to sell cars. We don’t have to do this in a lifetime, and this is unrealistic in China. But we must be attentive when dealing with customers, because only by being attentive can we be professional.
2. Say in front of the mirror every day: I like you. If you like yourself, you will definitely win! Note: Confidence is a necessary condition for sales staff, but it is not something that is shown to customers. If customers are offended, they will say you are bragging. 3. The greatest salesperson in the world is our mother.
Comment: I don’t understand the meaning of this sentence. 4. I can turn water into chicken soup.
Comments: This is professionalism. No matter how simple the project is, it can be done imperfectly but it cannot be imperfect, even for a unit that requires it to be completed within three years; (Inspirational quote) Masters make the best. Chicken soup, if you are an expert you can make a delicious chicken soup, but if you are an expert you can also prepare the ingredients for the chicken soup. 5. The transaction is just the beginning. After the transaction is completed, a long-lasting relationship will be established. You will always be mine.
Note: For customers who intend to inherit the purchase. 6. Would rather provide services than sell things.
Note: This is the terminology used in lectures and is reversed in actual practice. 7. Sell yourself.
Note: Do not emphasize this point with your boss. 8. People are born with two talents: listening and smiling.
Comment: A very important one, it can be said to be the beginning of success, not only for customers, but also for bosses and friends. 9. You are unique, like yourself.
You are God’s gift to this world, you are your own number one, become Number 1! Comment: You must think this way. As long as there are enough opportunities, I will be China's Gilad. Gilad also went from burning boilers to becoming the king of sales. At the same time, you should know that your competitors and colleagues think the same way. Don't turn your confidence into a badass, then you will become an annoying person. 10. Before setting off, turn on all your own engines and tell yourself, I am Number 1 ! Go all out and win with all your heart.
Comment: Not only tell yourself, but also make adequate preparations, even if there is a one percent chance that you will use it. Remember: you are not fighting alone.
7. What are the famous quotes about marketing?
1. Thomas Watson, the founder of IBM, created a world-class company.
When summing up his life-long experience, he pointed out earnestly: "Everything starts with sales." "Without sales, there would be no American business." 2. R. Kroc, Chairman of McDonald's Corporation At the end of his 17-year arduous salesman career, he discovered that the McDonald brothers' drive-in restaurant had ordered 8 units of the product he was selling - milk mixers. He imagined that if there were 100 such fast food restaurants in the United States, Able to sell 800 machines, he began to develop the McDonald's chain with a "salesman's way of thinking".
The McDonald brothers sold their shares.
3. Akio Morita, one of the founders of Sony, moved his family to New York in order to introduce the company's new radio product to the United States in order to get to know Americans and develop the American market; Kiyomi Sagawa, the founder of Japan's "Sagawa Express Company" Through his hard-earned experience as a porter, he realized and formulated the company's principle of "customers on call", which made this small company become the largest transportation company in Japan.
So, what are the marketing secrets of corporate giants? How did they gradually move towards success? The seven exciting parts of this book will tell you the secret of success in detail! 4. "Part A Giant Marketing Secrets (I) - 4P: Marketing Mix" introduces through practical examples how marketing masters use 4P (prod-uct-product, place-channel, promotion-promotion, price pricing) in the best possible way. combined in a way that makes the product sellable. "Part A Giant Marketing Secrets (II) - Marketing Planning, Strategies and Techniques" shows you the chairman of McDonald's, the founder of Japan's "Sagawa Express", the founder of IBM, Japan's Yabaihan, DuPont and more than 20 companies. The founders and managers’ marketing planning experience, excellent sales strategies and superb skills.
"Part A Giant Marketing Secrets (Ⅲ) - 99% of chairman have worked as salesmen for several years" It is this characteristic that has created many great companies in the world. The founder of IBM has been a salesman for 22 years, the founder of McDonald's has been a salesman for 17 years, and Ford President Iacocca has been a salesman for 30 years. Although the founder of Sony has not been a full-time salesman, he has always been a salesman. From the beginning, they acted as salesmen to sell the company's products, as did Li Ka-shing, Wang Yongqing, Zhuang Yongjing, etc.
"Part A Giant Marketing Secrets (IV) - Marketing Management Skills" describes the marketing management secrets, techniques and methods of Taiwanese business god Wang Yongqing, "Toshiba" President Tu Guang and marketing managers. wait. "Part B Marketing Giant: The Secret of New Product Development" tells people that new product development is a major event related to the survival of an enterprise.
Many successful corporate giants attach great importance to the development of new products and put new product development, marketing and pricing as top agenda items. Chairman and presidents of "HP", IV "Sharp", Sony, IBM, Coca-Cola Company, Japan's "Kao Company", DuPont Company, "Black Digest" Company, Toyota Company, and Japan's Nisichi Company all appeared in this section to give their own opinions. Introduce their experiences, tips and lessons learned.
I hope it will inspire you. Department C is "the corporate giant's 'service concept' and a unique international marketing strategy." Under roughly the same conditions such as products, channels, promotions, etc., service is the magic weapon to win in fierce competition. Please watch dozens of CEOs talk about their "services" "Values"; international marketing is one of the businesses that Giants attaches most importance to, and they have accumulated a lot of successful experience and know-how in developing international markets.