As the main body of public opinion, the public is a source of information. Without the public, news communication will become passive water and rootless wood. The active participation of news audience provides rich news materials for news dissemination.
News comes from life practice, and the people are the main body of social practice without their active participation. News has become a water without a source, a tree without a root. It goes without saying that the broad masses of the people are potential audiences of news communication.
Audience is also the destination of news information realization. Without an audience, communication cannot be carried out, and the object and purpose are lost. The acceptance of news information by news audience determines the realization process of news value and actual effect.
Extended data:
The audience positioning of the media includes two parts: the overall audience positioning of a media and the specific audience positioning of each independent column and channel of the media.
Clear and accurate audience positioning requires careful planning and design, and the most critical step is to determine the core audience under the guidance of correct positioning principles.
The guiding principle for determining the core audience is: moderate width and scope. In the process of positioning, we should pay attention to the degree of goodness, that is, determine the appropriate core audience, take the core audience as the center, and then try to expand to the marginal audience groups, and strive to continuously transform the potential audience into the real audience.
Baidu encyclopedia-audience