The publication caused a sensation after its release. Mick jagger, the lead singer of the famous rock star Rolling Stones, and John Lennon, the lead singer of The Beatles, were interviewed by the magazine. Lennon also wrote a song specially for the magazine. A few years later, the student was in trouble. Branson was inspired again and decided to advertise on the back cover of the magazine and sell music tapes at low prices by mail. At that time, due to the high price of tapes sold in British specialty stores, his pioneering work caused great repercussions and orders continued.
By 1972, Branson has set up several Virgin video chain stores and a video recording room all over the UK. 1973, Mike Oldfield's first recording album "Guanzhong" became an instant hit. Later, phil collins, Boyce George, Rolling Stones and other big-name stars and bands all signed with them. At this point, the Virgin brand was launched, and Branson took the first step of success. In the following 10 years, Virgin Records became an important brand of British entertainment industry.
Try your hand bravely.
From 65438 to 0984, Branson entered the aviation industry with a very high threshold and established Virgin Atlantic Airlines. This was regarded as "suicide" by many people in the industry at that time. To this end, he did not hesitate to fight a sensational lawsuit with British Airways, the leader of the British aviation industry. In the end, he won and kept the right to operate on both sides of the Atlantic.
1994, Branson founded Virgin Cola Company. At present, Virgin Cola's sales in Europe have surpassed that of Pepsi. Virgin Railway was founded in 1996, and it is ambitious to develop it into the best service company in Europe. 1999 announced the establishment of Virgin Telecom, striving to turn it into a global mobile phone company.
In 2009, Virgin officially entered the racing industry. In 2009, the first sponsor of Brown GP, the new formula one racing team in the world, was Virgin led by Branson, and Virgin occupied the most conspicuous advertising space of BGP.
Branson thinks he is not good at technology or computer. But in recent years, he has made a lot of efforts in e-commerce and the Internet. Virgin's online services include financial services, air ticket booking, shopping and so on. He plans to make Virgin catch up with the digital trend in Britain, make Virgin's website among the top websites in the world 10, and let customers in Britain and the world buy everything from cars to CDs from Virgin.