Top 10 lines of copywriting that I like recently
Reading copywriting is like listening to music. When you are happy, you listen to your ears, and when you are sad, you listen to your heart. In fact, you are listening to your own mood.
The penetrating power of copywriting, thousands of people, different time points, like different copywriting.
The person who writes the pen has a flash of inspiration, and the person who catches the eye has an instant hit.
That’s it.
01
The questions we set for ourselves,
make us who we are in time.
From Luo Zhenyu’s 2021 “Friends of Time” New Year’s Eve speech.
The world is giving out papers every day, and we are busy with the papers thrown by the whole world every day. One after another.
What about ourselves? What about the questions we set for ourselves? This creates our future. What are you going to do? What are you going to accomplish? What are you going to cross? The world is so complex and changeable. Our generation should have our own path in mind.
In 2021, I hope everyone has their own paper. And, answer it well.
02
No matter how long the night is,
the light is always there.
From vivo's "Ordinary Night"
This is my favorite short film made by Shanghai Italian advertising for vivoX60. This copywriting is really great and combines the current social emotions. and insight, giving warmth and encouragement.
Night not only refers to the dark night, but also the darkest moment in the past 2020. And light not only refers to light, but also confidence and hope of life, as well as the product features of the X60 mobile phone that captures the glimmer of light in the dark night.
Coupled with Pu Shu's "The Ordinary Road" as the background music, it feels full of healing and powerful.
No matter how many disappointments there are in life, please believe that light is always there.
03
When people encounter problems that they cannot solve themselves
The best way is to tell the truth
From the 2021 Poverty Alleviation Drama "The Love of Mountains and Seas"
I didn't expect that at the beginning of 2021, I would be conquered by this poverty alleviation drama from Noon Sunshine. I also didn't expect that one day I would be so addicted to watching a poverty alleviation drama. The high score of 9.4 on Douban also proves that my choice was right.
The whole drama needs details, details, care and attention, laughs and laughs, especially acting skills, as netizens said "
It feels like even Mushroom’s acting skills are online
”.
Professor Ling played by Huang Jue is really impressive. I didn’t dare to recognize him at first. Huang Jue, who has always been a literary and artistic person, still has a strong aura even after his literary skills have faded away. He is not acting at all. It's completely Professor Ling himself. I once regarded the play as # Professor Ling's Mushroom Grower's Notes. Therefore, I must share Professor Lin’s wise words after being beaten with everyone. After all, I watched it with a smile.
04
Every word sent out
has been modified 100 times
from Proya.
Proya released 82 illustrated posters with the theme "First Year of Graduation, Fighting with the New World" at Chongqing Red Earth Station. I talked about the things I encountered in my first year of graduation, and some of my emotions are still fresh in my mind, no matter how many years have passed since graduation.
Every word in this copy is too true. Every young person who has just entered society will find that the world may be different from what you imagined, but this is the life lesson you have to complete.
Grow up in the collision with the world, and discover a bigger world and a better self while you are young.
Think of what is said in "Friends of Time": "Fight against time, but also make friends with time." Learn to do things in confrontation and learn to enjoy.
05
No matter where you are,
whatever you have in mind is the year of reunion.
From Oreo's "Three Immortals Return to the Cave"
At this time of year, there will be a batch of short films about the Spring Festival, reunions, and family ties.
This year is no exception. Due to the impact of the epidemic, people are encouraged to celebrate the festival in situ, and the homesickness and reunion will naturally be heavier.
Nothing else to say, no matter where you are, no matter why you can’t go home to celebrate the New Year,
As long as you have concerns in your heart, as long as you are intentional, it will be the Year of Reunion
06
There is no Shenzhen in the world
When you come, there is Shenzhen
From the Shenzhen City Global Recruitment Video "Shenzhen Footsteps"
This is probably the most explosive, youthful and humorous urban promotional video I have ever seen. Everyone says this is a short film about "robbing people" in Shenzhen, but in fact, it is also a heart-warming and inspirational short film, igniting the fighting spirit of "migrant workers".
Shenzhen has used a small incision like "footstep" to realize the upgraded expression of the concept of talent, and this is also the step for each of us to move towards the future.
Especially the copywriting is really clean and neat, with a sense of rhythm.
07
If life could shine,
it would probably be in the sea of ??people.
From Douyin's "Someone" series.
Douyin’s advertisements are always close to ordinary people, and we find touching materials from the lives of ordinary Douyin users.
The writing of this series is also very interesting. Five ordinary people who are almost unknown were chosen, and many adjective prefixes were used to make the characters three-dimensional and give them light.
The idea is very good. Every ordinary person has his or her own shining points, and countless shining points constitute an ordinary but extraordinary life.
So, who is someone? Someone is everyone in the sea of ??people! We can all add countless prefixes to our lives. I am "a xxxxxxxxxxx person".
08
Every Chinese who is naturally strong is born in the year of Ox.
From Mengniu.
On January 20, landmark buildings in 15 cities including Beijing, Shanghai, Shenzhen, Wuhan, Guangzhou, Hangzhou, Xi'an, Chengdu, Chongqing, Jinan, Qingdao, Changsha, Nanjing, Hefei, and Fuzhou On the curtain wall, blessings for the Year of the Ox from Mengniu also shined.
Mengniu pays tribute to all the Chinese people who have gone through an extraordinary year in 2020, and gives its best wishes for the upcoming Year of the Ox. It basically praises all Chinese people and rushes here. As for the copywriting, I would highly recommend:
09
From "Qi Pa Shuo" Li Dan.
This was one of Li Dan’s views in the debate topic "Should Adults Hide Their Collapses" in the issue of "Qi Pa Shuo" at that time. I happened to read that issue, and this sentence came up at that time. Hot search.
To be precise, this is not a sentence of copywriting, but it directly hit me when I read it, and probably hit many other people, so it was logical that it became a hot search.
No matter when, there are always various small and big things that break down in adult life. The reason why they hit me is because I said "forget it". Thinking about it now, although there may be something behind it It is helpless and bitter, but it is actually a mediocre way of doing things and a compromise in life.
Regardless of whether it collapses or not, whether it is necessary to hide the collapse or not, I still hope that everyone will face a collapse, forget about it less, and don’t deceive yourself.
10
You don’t need to make a fuss about the love of young people
From UnionPay’s “Monster Family”
In the face of the people who are about to take control of consumption Generation Z born after 1995, I think this perspective is really great. What I see is tolerance and the ability to accept the different loves and lifestyles of young people.
If you still use the didactic method, or use the simple and crude "catch" before, or impose your own universal view on them, then it will be like children listening to adults talking boringly. If so, I feel helpless and helpless.
So, there is no need to make a fuss about young people’s love;
Let the rights be younger and make the youth more special
. This should be the attitude of all young brands.
/
So, do you have any favorite copywriting recently?
Article | Mumu Laothi (public account ID: mumuseo) helped create a Spring Festival-themed poster Pick a name?
The year of 2021: The bullish spirit is soaring, the bull is tall and the horse is big, I am the best, the bull turns the world around, as strong as an bull, the bull is brave, the bull brings good news, the bull enjoys good luck, the bull welcomes the spring, Shandong Taishan team New Year's greeting poster There is a profound meaning, foreign players collectively send blessings, Sun Zhunhao has no suspense
On the first day of the Lunar New Year, the first day of the Year of the Ox, the Shandong Taishan team is still on vacation, but they are about to start a new season in three days The first phase of winter training is very precious for players to spend time with their families every year.
Today Shandong Taishan Club released a New Year greeting poster. This kind of poster contains multiple meanings. First of all, the three words "Tai Niu" are the team's attitude towards future development and hope to achieve better results. For The pursuit of the championship will not change, which echoes the Taishan logo of the five mountains. Secondly, the four words "Orange Heart Still" are not only an expectation for the fans, but also the inheritance and respect for history. The twelfth man's logo is specially used in the poster, which means that the team and the fans will always be together.
For the Shandong Taishan team in the period of change, although they have made great efforts in personnel recruitment and club structure adjustment, and have achieved good results, they still need to clearly realize that the next The challenge is far from beginning. There are still many things that the club needs to study, adapt to and change. For example, the AFC Champions League penalty shows a lack of experience.
In the final analysis, performance is the foundation. After a short holiday, the team will conduct the second phase of winter training in Haikou. This phase will focus on technical and tactical drills and running-in, with a warm-up match during the period. This phase is the most critical part of the entire winter training process. In addition to foreign aid, The lineup will be more complete.
Affected by the epidemic, when foreign players will return to the team is a big problem. This is not something that the club can decide. Other clubs also have the same trouble. Although they cannot return to the team at this stage, the foreign players of the Taishan team are maintaining training in different ways and have also posted blessing videos on social platforms. Fellaini, Moises and Pellet all expressed their greetings to the fans.
South Korean foreign aid Son Jun-ho has not yet made an official announcement. It is understood that the penalty for the AFC Champions League has disrupted the club’s arrangements. However, whether the official announcement is made is just a process. All procedures for Sun Jun-ho have been completed. It has been completed and he is already a member of the Shandong Taishan team. Today on social platforms, Sun Zhunhao wore a team uniform and recorded a New Year greeting video to send blessings to the fans for the Year of the Ox. He said in Chinese: "I wish everyone a happy Spring Festival, all the best, and bring the red envelopes."
On the fourth day of the Lunar New Year, Sun Zhunhao will start the second phase of training in Haikou with the team.