Many young friends are curious: Who is Du Juan?

Speaking of Du Juan, the director of Gome, who once said after her husband Huang Guangyu was imprisoned, "I will give you a complete life after he is released from prison." "Gome", a Mrs. Huang who was forced by the times to become a woman with an "iron fist" like Dong Mingzhu. Such a charming woman must have many touching stories.

Respected as "Mrs. Huang" by employees

Speaking of Du Juan, many people know that she is the woman who supported the entire Gome after Huang Guangyu was imprisoned. With a background in finance and understanding of finance and English, Du Juan and Huang Guangyu first met after graduating from college, when Du Juan was working as a loan specialist at China Minsheng Bank. Huang Guangyu was busy working on the Gome loan, and he met Du Juan, and they started to work together, and the two got married in 1996.

Du Juan said that when he met Huang Guangyu, Gome was already very good. After marrying Huang Guangyu, Du Juan and Huang Guangyu supported each other in their careers. One was in charge of internal affairs and the other was in charge of external affairs. They managed Gome in an orderly manner. Du Juan also became Huang Guangyu's helpful wife in life and career. Therefore, when Huang Guangyu was in office, Du Juan was also called "Mrs. Huang" by employees.

"Come out and I will give you a complete American beauty"

Everything seems so beautiful. In the period of rising career, Du Juan may be dreaming about whether he can slow down, like Jack Ma. Like his wife Zhang Yin, can she concentrate on living a life of being a husband and raising children?

However, in 2010, Huang Guangyu was sentenced to 14 years in prison for illegal business, insider trading, etc. Huang Guangyu was imprisoned. This has dealt a major blow to Gome, and some outsiders have speculated: Will Gome "fall as a dynasty" due to Huang Guangyu's imprisonment?

Her husband's imprisonment also dealt a blow to Du Juan, his wife. Having lost the backbone of the family and the company, will life become bleak from now on?

Du Juan went to visit her husband and saw that her husband was sluggish. She said to him: Husband, you can rest assured to reform in prison. When you are released from prison, I will give you a better country! "

Huang Guangyu's eyes widened: Wife, I believe you!

Du Juan decided to put away his tears, made an elegant turn, transformed into "Mr. Du" and decided to go out to the country to be beautiful.

“No employee who is on the wrong team will be fired”

Compared with Dong Mingzhu’s decisive “Iron Lady” character, I personally think that Du Juan’s handling method can better fully reflect a The way to deal with a woman who is soft on the outside and strong on the inside. Huang Guangyu's imprisonment left Gome without a leader, and the "de-yellowization" movement became more and more fierce.

Huang Guangyu's status as the major shareholder hangs by a thread. In times of crisis, Du Juan did not choose extreme methods to resolve the internal struggle of Gome. She first extended an olive branch to Bain Capital. After stabilizing Bain Capital, she began to wander among the individual stock forces of Gome. In two and a half years, Du Juan regained control. "Steering wheel".

After regaining control of Gome, many employees who had been "on the wrong team" panicked. Will they lose their "jobs" as Chen Xiao is eliminated? However, Du Juan is interested in "standing on the wrong team". None of the people who were on the wrong team were fired. On the contrary, they only needed to be entrusted with important tasks. Du Juan's approach of high emotional intelligence won the unanimous approval of senior executives. In this way, a "Mrs. Huang" who had been away from the workplace for a long time stabilized the internal affairs of Gome.

Become a shopping guide and learn retail from scratch

Du Juan, who has a financial background, has never studied retail. Gome has just solved its internal problems and suffered a loss of 800 million due to the Huang Guangyu incident. With everything waiting to be done, if you want Gome to survive, there is only one way: to achieve results!

?Du Juan works as a shopping guide

Although Du Juan has never been exposed to retail, in order to make himself fast As a marketing expert, she began to seriously practice her skills. She often went to Gome stores, but she no longer looked at the details like before, but carefully picked out the problems of each store, not sparing any details in order to become more familiar with them. In terms of business, she also transformed into a shopping guide to introduce customers.

She never slacks off in learning knowledge. To focus on e-commerce at this stage, she must thoroughly master the knowledge of e-commerce. As a novice in the retail industry, she has to learn everything from scratch. It is natural that it is hard work, but she smiled and said that this is also a kind of experience. Hard work always pays off, and she eventually led Gome to achieve a profit of 1.2 billion. She proposed a "trust" culture, optimized stores, adhered to the business model of "all based on consumer demand", transformed into an omni-channel retailer, successfully turned losses into profits, and finally achieved revenue of 64 billion, completing an incredible miracle!

Du Juan’s ability to turn around profits and losses is inseparable from Huang Guangyu’s teachings. She said her husband nurtured her. Although Huang Guangyu was sentenced to 14 years, he is familiar with the dynamics of Gome. Du Juan can visit her husband once a month. Every time they meet, Du Juan will discuss with her husband the difficulties encountered in Gome's operations. Huang Guangyu's extraordinary business acumen has also given Du Juan a lot of advice. Du Juan is using his professional knowledge to deal with Gome investment institutions, and everything in Gome is developing steadily.

Don’t spend time on trivial things like hairdressing

The impact of the Internet caused the profitable Gome to suffer losses for the first time in 2011. Therefore, Du Juan decisively cut off her beloved hair and no longer wasted time on hairdressing, because time no longer allowed her to waste any more time.

Dujuan, who has short hair, is just like before, learning Internet knowledge from scratch and building an online shopping mall for Gome. Everything is under exploration. What is gratifying is that although Gome Mall, which is new to the Internet, has changed owners five times, not a single executive has left. Du Juan also followed Huang Guangyu's suggestion, studied the Internet through trial and error, and put forward the new brand proposition of "Beauty of the country, beauty of the home, beauty of life". That is, focusing on home and life, we will focus on developing Internet capabilities and empowering offline operation capabilities to become a dual-platform shared retail model with online transactions and offline experiences. We will build products, connections and data capabilities online, and focus on offline operations. Scenario-based, themed, professional, integrated, and timely implementation of operational service capabilities will expand from a single electrical appliance business to a provider of products and services surrounding home and life.

She wants to make Gome into Tencent, Alibaba, and Wal-Mart. Therefore, on the day the iPhone 6 was launched, Gome received an order for 80,000 units through big data analysis.

In 2017, Gome and Dong Mingzhu rekindled their relationship and broadcast it live on the Internet for the first time. During the interview with Dong Mingzhu on the show, Dong Mingzhu mentioned Du Juan three times that "she is not easy." The two also set two small goals: Gree sales of 20 billion.

I don’t want to be an entrepreneur, don’t make me an entrepreneur

Gome’s 30th anniversary is one of Dujuan’s few high-profile appearances in public. She memorized the entire script without any improvisation. Her eyes glanced at the teleprompter from time to time, and her voice was slightly trembling.

For an "iron-fisted" woman who has turned around the company's profits and losses, it is really admirable that she can still run the family and everyone well without her husband. Some people also call her a "female entrepreneur in the business world", but Du Juan said, "I don't want to be an entrepreneur. Don't say I want to be an entrepreneur. Don't define me as an entrepreneur.

These simple words reveal a woman's helplessness and sadness when receiving the "order". Gome's ability to get on the right track and achieve profitability is inseparable from Du Juan's own tenacity and quality, a woman who should be able to be the one behind the boss. , An Xin’s choice to take care of her husband and raise her children, but because of her husband’s confusion, she supported everyone and the family.

Du Juan said, “When Huang Guangyu regains control of Gome, I can come out and do something. Things I like"

Today, Huang Guangyu has performed actively in prison and received a commutation of his sentence. He will "come back to the world" in 2021.

We look forward to the return of the king, and wish the United States and the United States well. This woman I admire!

She is a typical family member of an entrepreneur, a charming woman who can sing and cry. "She cut her wrists and arms when she was in danger; she turned the tide and turned the tide." This is what I think of her. In her deepest feeling, she was not fighting for herself, but for her family, a representative business family in the industry, and she was stepping from behind the scenes to the front.

Especially the moment she cut off her hair, she put down the gentleness of a woman and took on the strength to take responsibility. It is obvious that the pressure and responsibility are heavy, but she worked intensively, concentrated her advantages, and strategized to turn a person on the verge of crisis into a new one. Businesses come back to life. What is reflected and inspired by her story is: in the special period of enterprise development, stability is the most important thing; to be able to be high and low, to be able to go up and down, to be fully committed, responsible and calm in the face of crisis for the family and everyone. Respond and move forward with the belief and sense of mission to win. In the end, luckily, time and the market chose to believe in her, and she did it.