"Design refers to planning, conception, and establishment of plans, as well as imagery, drawing, and modeling." The clothing design process "is to conceive according to the requirements of the design object and draw renderings , floor plan, and then production according to the drawings to complete the entire design process." It can be seen that without conception, there is no design; without good conception, it is impossible to produce good design. Therefore, studying the concept of clothing design has positive significance for cultivating the basic qualities of clothing designers and improving our clothing design level.
(1) About Conception
1. The Concept of Conception
Conception “refers to a series of steps performed by the author in the process of writing an article or creating a literary and artistic work. Thinking activities. Including determining the theme, selecting the subject matter, studying the layout structure and exploring the appropriate form of expression. "In the field of art, generally speaking, conception is the psychological activity before the image is materialized, and it is the transformation of "nature in the eyes" into "the mind. The process of "natural" is the process in which the image in the mind gradually becomes clear.
Whether it is in life or art, design is required. When it comes to design, it cannot be separated from a series of human thinking activities and conception. Zhuge Liang divided the world before he was born; Liu Bowen knew the world before he came out; Deng Xiaoping designed a grand blueprint for modernization; Leonardo da Vinci spent several years painting the famous "Mona Lisa"... all of this is inseparable from conception. . The ancient Chinese said, "Thousands of miles away, victory can be achieved by strategizing." This spiritual planning process is conception. Concept has coordinating and guiding significance in people's lives and artistic creations.
The existence and development of clothing has a history that stretches for thousands of years, but it has only been a few hundred years since design officially appeared on clothing. Ideation has become particularly important after the emergence of design. The endless extraordinary ideas of the world's fashion design masters have given clothing truly unprecedented content and form, thus guiding the clothing market to wear trends again and again. Fashion design belongs to the broad scope of art, but it has its own distinct uniqueness. The concept of clothing design naturally has this uniqueness and personality, and its specific characteristics are expressed as "specificity", "creativity", "profoundness" and "wholeness".
“The definition of clothing refers to the state of a person after wearing clothes.” That is to say, the concept of clothing design must first consider human factors. Clothing is to dress up the person himself, and clothing designers use the human body to carry out all artistic expressions. Moreover, "clothing design is a comprehensive project, which includes appearance design, structural design and process design." It is between scientific research and pure art. It is a borderline discipline that combines art with modern science and technology. Fashion design has a clear design object and functionality. Fashion design works must not only be expressed on paper, but also transformed into products that can be worn by people. Therefore, the concept of clothing design should take into account the wearing effect of the clothing and the operability and technology of clothing production.
Clothing design is a material, tangible design culture based on people's clothing, rather than a pure metaphysical spiritual creation pursued by the soul. "Function" is the basis of aesthetic ideas in clothing design conception. To conceive solely from the perspective of beauty is to engage in creation, not design. The task of clothing design is not only to solve the aesthetic problem of design, but more importantly, to make the product meet the comprehensive requirements of people. When conceiving clothing design, we must put people first. We cannot design for design's sake or be creative for creativity's sake, thus pushing clothing design to a supporting role. Only by fully analyzing people can we have "targetedness" and "positioning" in clothing design. sex".
Generally speaking, artistic creation is emotional, while technical skills are rational. In fashion design, the constraints of specific factors and the limitations of technical level affect the performance of design capabilities involved in conception to a certain extent. Therefore, the idea of ??clothing design can be described by a jargon in advertising creativity, called "dancing with shackles" or "drawer creativity". But discovering opportunities for artistic creation from a functional perspective is also an important aspect of clothing design conception. With the development of society and the progress of science, the technical level of clothing has become higher and higher. The development of high technology and new technology has also opened up more space for the artistic conception of clothing design. For example, a history of clothing can be said to be a history of the development of clothing materials. Clothing fabrics have developed from natural fibers such as silk, wool, linen, and cotton to man-made fibers and chemical synthetic fibers. The formation methods range from simple fabrics to complex fabrics, from single-layer fabrics to multi-layer fabrics, from plain fabrics to patterned fabrics... Enter the second step In the eleventh century, green textiles will dominate the new international trend. New fabrics of different materials give designers creative impulses in terms of visual, tactile and functional aspects, inspiring their design concepts and thereby creating excellent design works.
(3) The "creativity" of clothing design conception
Creation is the life of an artist. Picasso once said: In art, I am the one who killed my father. Similarly, creation is also the life of fashion design. Without creation, there would be no fashion design.
Clothing belongs to both the category of survival culture and the category of spiritual culture; this is how clothing is at the intersection of material civilization and spiritual civilization. Therefore, while focusing on functionality, the concept of clothing design must also fully consider the originality and artistry of the design work. Whether it is fashion design, ready-to-wear design or professional wear design, creativity is inseparable.
Clothing design is a special plastic art. It uses three elements: style, fabric and color to form a special artistic language. The clothing design concept can be creative starting from each element, or it can be creative from an overall perspective, it can be creative with new elements, or it can be creative with conventional elements that are beyond common sense, so as to achieve "reasonable and unexpected" Effect. In short, the clothing design concept should be surprising, new, brilliant, and creative.
(4) The "profoundness" of clothing design conception
Clothing, as a carrier of culture, is the epitome of society and the times. As a part of modern design formed with the development of the industrial era, clothing design is a comprehensive project. In terms of its research scope, it involves aesthetics, sociology, economics, psychology, marketing, and human engineering. science and almost all technical subjects related to human life. Dior said that clothing is an architectural work with a short life. In fact, every set of clothing designed by fashion design masters is sculpture, calligraphy, and painting. Clothing is a synthesis of environmental art, body art, and performance art. Fashion design is not simply making clothes, but expressing the entire cultural spirit and lifestyle of modern people from the perspective of clothing through the artistic language of clothing. Therefore, the characteristics of clothing design conception also have the "profoundness" of thought and culture.
Guo Moruo once said: "Clothes are the symbol of culture, and clothes are the image of thought." Clothing is a unity of practicality and aesthetics. While it has use value, it also contains artistic value and cultural value. There are no priceless clothes, only priceless ideas. Clothing is a mirror of nation, society, era and history. In the conception of clothing design, only by deeply understanding and understanding this point, and placing it in the social environment to analyze and study, can we be more likely to design successful works. Great artists are great thinkers, great philosophers who have understood society, industry and life. Aristotle believed that a scientist without ideas is just a craftsman doing rough work. Likewise, an artist without ideas can only be a craftsman. "Artists who have reached a certain level of creation will enter a 'psychological plateau'. What needs to be solved next is not an artistic problem, but a cultural problem." An art work without connotation will not last long; similarly, even if an artist without ideological foundation succeeds by chance, it will be as fleeting as a shooting star. "Kung Fu lies outside poetry" is also true. This means that in the conception of clothing design, we must not only have functional awareness and creative awareness, but also have ideological skills, cultural skills, and profoundness. This profundity is reflected in clothing works that must have depth, connotation, charm and realm. American film theorist Bob Booker has a famous saying: For a mature director, "every visual picture has its signature." Similarly, excellent clothing works should reflect the designer's unique personality and profound thoughts, which is commonly referred to as style. Yves Saint Laurent "endowed 'classical' high fashion with the significance of the times"; Chanel brand "shaped women's noble, exquisite and elegant lines"; and Japanese designer Kenzo Takada "incorporated Japanese emotions and "The golden mean is combined with European elegance and nobility", integrating diverse cultural factors and integrating them into one to create successful works.
A very important point in the "profoundness" of clothing design conception is the theory of clothing art. Clothing theory has a positive guiding role in the development of clothing design practice, and its influence on clothing art creation is extensive and far-reaching. Fashion art theory can invisibly improve the design thinking ability of fashion designers, allowing designers to use this ability to process and select clothing forms and materials at a theoretical level, achieving twice the result with half the effort. At present, the theory of clothing art is not mature enough, but "interlacing lines is like separating mountains, and interlacing lines is not separated by reason". Theories in other arts and all aspects of life often become opportunities for the development of clothing art theory, thereby enriching and deepening the theory of clothing art. . Therefore, fashion designers should pay attention to learning from other fields, and should pay attention to learning from nature. The four seasons of dawn and dusk, the opening and closing of heaven and earth, and the yin and yang have their ways. You will find that the "profoundness" in fashion design concepts is omnipresent and all-encompassing.
Goethe said: "If you want to write a majestic style, you must first have a majestic personality." This is the art of "writing is like its person" and "painting is like its person". Only when a fashion designer has rich life accumulation, rich knowledge accumulation, profound theoretical cultivation, and broad and profound ideological connotation can he be inspired frequently and think quickly in fashion design conception, and the works he creates will be unique and profound. , wonderful and with long-lasting vitality. Lagerfeld is a genius in the clothing industry but also a geek. “He is obsessed with clothing, decoration, philosophy and other fields. Perhaps it is this seemingly contradictory combination of personalities that enabled him to make many wonderful attempts in clothing. Known as a genius in the clothing industry.
(5) The "wholeness" of clothing design
The Impressionist master Monet once had a penetrating discussion on the composition of painting art, "Real painters do not mechanically A certain part or detail is deliberately processed, but more attention is paid to the integrity of the picture itself, and to the organizational relationship between the spots on the picture. This relationship depends not so much on the inspiration of the object image as on the texture of the picture. "Need", he added, "The beauty of the whole is the inherent composition of the beauty of all art, and the detailed phenomena must ultimately depend on the whole...". Integrity is the fundamental rule of all artistic conception, and naturally it is also the basic rule of clothing design conception.
The "wholeness" of clothing design conception is reflected in the artistic composition, that is, it must abide by the rules of formal beauty such as balance, symmetry, harmony, contrast, unity and rhythm to achieve coordination and unity among the various constituent elements. So as to reflect the spiritual outlook and sentiment of the clothing.
However, the "wholeness" of the clothing design concept lies not only in the artistic composition, but also in the "specificity", "creativity" and "profoundness" of the concept that are interpenetrating, compatible and interdependent. In complementary and complementary ways, only the Trinity can achieve the integrity of the conception.
At the same time, the "holistic" feature of conception is also reflected in the fact that the conception of clothing design not only exists at the beginning of the design, but also throughout the entire design process. It must be re-conceived in the design, and Redesign during conception.