Recommended by persuasion books, this book can effectively improve your persuasiveness in the workplace.
If you go to the bookstore, you will find that there are only a handful of books about persuasion, and the content quality is also very average.
Persuasion is becoming more and more important for professionals, and it is also the dream of many professionals to find appropriate ways to improve communication and persuasion, which is why I recommend the book "Communication and Persuasion Must Read 12". Of course, the training materials of 12Reads series are very good, but the only drawback is that all the books of 12Reads series, including 12 communication and persuasion must-read books, can only be obtained from official website, and their prices are generally higher than other similar books.
Persuasion is not only a science, but also an art, which is well illustrated by the classic persuasion book "Communication and Persuasion Must Read 12". It is science because the improvement of persuasion ability and effective persuasion are based on very scientific laws; It is said to be art, because there are many emotional things about persuasiveness besides scientific training methods, so the degree of persuasiveness will vary from person to person.
The basis of persuasion is communication, and good communication will also promote the effective achievement of persuasion purpose. "Required Reading for Communication and Persuasion 12" integrates "communication" and "persuasion" well. This is also lacking in many convincing books. Without communication, persuasion is undoubtedly as ridiculous as a skyscraper without infrastructure. Therefore, "Communication and Persuasion Required Reading 12" first pays great attention to the improvement and cultivation of communication ability, and then the effect of persuasion is qualitatively improved.
There are also various books on communication and persuasion in the market, but most of them lack inherent logic and scientificity, and their contents are flashy and lack guidance and reference value. Moreover, the most important thing is that these books are almost divorced from actual combat and the actual situation of enterprises and individuals. Of course, this is only based on the author's personal experience in reading books in this field. It is not excluded that there are more persuasion books similar to "communication persuasion must read 12". Have the spirit of actual combat, and strive to be scientific and systematic. In these two aspects, communication and persuasion must read 12 is the only one that can attract my attention at present.
I think the so-called * * * is probably an experience: the process of reading is full of excitement, and the most important thing is to have certain training and training methods, so that readers can find the direction and ideas to make up the gap. And "communication and persuasion must read 12" is such a book.
No matter what experience you have or have similar experience, it is undeniable that persuasion plays an increasingly important role in life and business work. Persuasion may come from superiors to subordinates, colleagues to colleagues and customers. The results that can be achieved by unskilled persuasion in the past are becoming more and more difficult in this era. Persuasion and communication skills are becoming one of the criteria for judging whether a manager or a manager or even an ordinary employee is qualified.
The era of traditional command and management at higher and lower levels has become a thing of the past. If you really want to exert the charm of leadership, you need to improve your persuasion ability in the workplace in time, and reading meaningful and valuable persuasion books such as Communication and Persuasion Required Reading 12 can just help you achieve this goal.
Extended reading:
Persuasion skills:
(1). Speak in an authoritative tone. In order to achieve this goal, you must be familiar with the content of your speech. The more you know about your topic, the deeper you speak, and the more vivid and thorough you speak.
(2) Use simple words and short sentences. The simplest article is always the best article, because it is the easiest to understand.
(3) Use specific and specialized words and expressions. The words used in speaking and issuing orders are simple, concise, to the point and easy to understand.
(4) Avoid using unnecessary words and saying useless words; There is a kind of person who usually talks a lot, but seldom talks. Don't confuse your audience with trivial or worthless things.
(5) Speak directly and to the point. If you want to achieve the excellent ability to control people in all kinds of things you say, one of the most basic requirements: concentrate and don't go off.
(6). Stop bragging. Not only must you never brag or exaggerate, but you should also use your brains to leave room for yourself when you state your situation, so that you don't have to worry about being accused.
(7) Don't bully the audience. Even though you may be the authority on the topic you want to talk about, you have no reason to treat the audience arrogantly.
(8). Be diplomatic and strategic. Sophistication refers to the ability to say the right thing at the right time and place without offending anyone. Especially when dealing with stubborn people or difficult problems, you need to be sophisticated and even use diplomatic skills. It's easier said than done, just as you treat every woman like a lady and every man like a gentleman.
(9) Give your audience the best advice, not yourself. If you can do this, no one can snatch a piece of land from your feet, and you will always be invincible.
(10). Answer all questions frankly and openly. If you can follow the nine skills I listed for you before, you will naturally do this one.
5. Famous sayings about persuasion:
"If I can convince others, I can turn the universe." -Friedrich Douglas (/kloc-a famous African-American leader in the 0/9th century, before the feminist movement)
"Persuasion is a magical art that can get you what you want." -Convince expert Dave Lahani
"Those who win the hearts of the people win the world". -China old saying
"No matter Taoism, Confucianism, military strategists, legalists and strategists, they all pay attention to the study of' human desire'. Because "human desire" is the beginning of all human activities, mastering this dominant source will lead to endless energy. Man is the product of desire, and life is the continuation of desire. Desire is the fundamental force for the emergence and development of all living societies. Only by deeply understanding this problem can we control people's desires, follow their inclinations, let nature take its course and use magic skillfully. " Influence and convince the master Napoleon Yang Ting.
"The heart of consumers is the ultimate battlefield of marketing". -Marketing was designated as Master Trout.
"If you want to go into politics, you must be good at taking the lead; I want the people to take it quickly, not to be good at it. " -"Confucius' Family Language"