David packard, the world-famous founder of HP, once lamented that "small things make great things, and details make perfection", which shows the understanding of the role and importance of details. In fact, everything in life is originally composed of details. If everything goes step by step, it will be the details that determine success or failure, and the competition for details is the final and highest level of competition. In today's modern society, the division of labor is getting finer and finer, and the degree of specialization is getting higher and higher. An era of refined management and life has arrived, and Mr. Wang Zhongqiu's Details Decide Success or Failure is a life reader that meets the requirements of the era of details.

Details determine success or failure. It is a book full of business wisdom and management wisdom, with strong readability and great theoretical and practical value. It is the first book devoted to the study of details in domestic theoretical and publishing circles. The overall creativity, conception, conception, content and expression of the book are quite good, especially with a series of cases, which are very convincing and attractive.

In fact, no matter what, it is actually composed of some details. Throughout the success of many entrepreneurs at home and abroad, the remarkable achievements are often mainly due to the management's persistent competition in details throughout the product development process. The competition of details is not only the competition of cost, technology and innovation, but also the competition of coordination ability of all links; Another level is the competition of talents. Tolstoy once said: A person's value is not measured by quantity, but by his depth. The same characteristics of successful people are that they can do small things and grasp some details in life. Mr. Zhang Ruimin, president of Haier, once said: It is not easy to do every simple thing well; Doing every ordinary thing well is extraordinary. Haier Group's management style of "strictness, delicacy, truth and constancy" has raised it to an important height, aiming at pursuing zero defects and high sensitivity, controlling and solving management problems in the shortest time and in the smallest scope, minimizing economic losses, gradually realizing the refinement of management, eliminating all dead ends of enterprise management, greatly reducing the consumption of costs and materials, and realizing timely, comprehensive and effective management. The ups and downs of many companies in recent years also lie in that although their rules and regulations are not detailed, lax and untrue, they are often said in words, papers and walls, but they just can't be implemented. The so-called being a detail, losing is also a detail. I long for greatness and pursue greatness, but greatness has disappeared; Be willing to be plain, do every detail carefully, and greatness comes unexpectedly. This is the charm of detail.

In today's fiercely competitive market, how can enterprises always remain invincible? It can be said that the answer is: details determine the success or failure of enterprise competition. This is mainly caused by two reasons: first, most competitors are very clear about the strategic aspects and general direction, and it is difficult to win obvious advantages in these factors; Secondly, many commercial fields have now entered the era of low profit. A lot of financial and human investment is often just to win a few percentage points of profits, but ignoring a certain detail is enough to make limited profits go up in smoke. Looking at China people today, problems that seem to be oversimplified and careless still emerge one after another. Almost Mr. is everywhere in society, it seems, almost, seems, near, about, roughly, roughly, roughly, etc. , has almost become a common word for Mr. While these words are used again and again, there are defective products on the production line, frequent accidents in mines, and repeated violations of discipline and principles in society. Corresponding to the concept of "almost", people want to do great things, but they are unwilling or disdainful to do small things. But in fact, as Mr. Wang Zhongqiu said in his book: "There are too few people who can do great things, and most people can only do some specific things, trivial things, monotonous things, perhaps too dull or trivial, but this is an indispensable foundation for work, life and great achievements." With the development of economy, the degree of specialization is getting higher and higher, and the social division of labor is getting finer and finer, which also requires people to do things carefully, otherwise it will affect the normal operation of the whole social system.

For example, a car has tens of thousands of parts and needs hundreds of enterprises to cooperate in production; An airplane has millions of parts, which involves more enterprises. For example, the failure to launch Austar in China a few years ago is also a matter of detail: the distributor added a piece of aluminum of 0. 15 mm, which caused the explosion of Austar. Therefore, no matter how you behave or do things, you should pay attention to details and start from small things. On the one hand, details determine success or failure, which reflects the trend of the times. On the other hand, the spirit of paying attention to details advocated in the book will also play a positive role in changing people's attitude of making things bigger and doing things rough.

When doing small things, you must pay attention to details when doing big things. In China, there are many people who want to do great things, but few people are willing to do small things in detail; In fact, we are not short of great strategists, but executors of Excellence; There is no shortage of various management rules and regulations. What is lacking is to implement the rules and regulations to the letter. China famously said, "See the spirit in detail". Details, tiny and meticulous, never hold the wind and cloud in the market competition, unlike crazy promotion strategies, sales soared immediately; But the competition for details is as silent as spring breeze and rain. Today's fierce competition often fails to make a big market, but the competition for details will never end. Little by little care and little service will cast users' trust in the brand. This is the beauty of details, the charm of details.