1947: Launched the first clothing series-1947 spring and summer clothing series, which shocked the global clothing industry with a "brand-new" style.

From 65438 to 0947, Beverly belonged to Christian Dior, a popular brand at that time, and began to design and develop handbags, continuing to convey French elegant artistic taste and simple lifestyle to the world.

1948: christian dior perfume company was established.

1949: We have launched 1949- 1950 autumn and winter clothing series. Within 8 days, the company has received more than 1200 dress orders.

195 1 year: glove and stocking department was established.

1953:1953-1954 launched the clothing series, which shocked the British Isles with a "shocking" style, that is, shortening the length of the skirt to 40 cm from the ground.

1954: christian dior opens its first store in London.

In Paris, the company has 65,438+0,000 employees, distributed in 28 workshops, and the production of haute couture clothes accounts for half of the French haute couture clothing exports at that time. Push 1954- 1955 autumn and winter clothes, which is very refreshing.

1955: christian dior gave a lecture at the famous Sorbonne University, which attracted more than 4,000 college students. Yves Saint Laurent joined christian dior as an assistant to Dior's husband.

1957: Mr. Dior died of a heart attack, and Yves Saint Laurent was appointed as the successor of Mr. Dior, responsible for Dior's fashion design.

1995: In September, Lady Dior handbag, the iconic classic bag of Dior family, was launched and won the favor of Princess Diana. Princess Diana has brought Lady Dior to international occasions many times, making this bag famous and popular. Now, Lady Dior handbag is a classic fashion accessory, suitable for different occasions day and night, and has become Dior's representative handbag. Style concept: "Dior" is a combination of "God" and "gold" in French, and gold later became the most common representative color of Dior brand. Dior's design has always followed the tradition of high-end women's wear in France, maintaining high-end gorgeous design lines and positioning consumers as mature women in the upper class. The design style conforms to their aesthetic orientation.

Dior's design focuses on making women's modeling lines rather than colors, emphasizing women's convex-concave curves. In Dior's design, the unique charm of women is vividly reflected. In this bold and complete embodiment, black, which is not appreciated in the Central Plains, has also become a popular color. Dior's design swept away the conservative and rigid lines of women's clothing after World War II, which caused a sensation in France and the western world and moved women. Dior's fashion is gorgeous, and evening wear is the most important. Luxury, luxury, seeking unity in legend and creativity, classicality and modernity, toughness and tenderness always make people hold their breath and marvel.

Dior always makes everything in his kingdom fully reflect the charm of women. As for perfume, Dior once said: "perfume is a door to a new world, so I choose to make perfume." Even if you just stay by the perfume for a while, you will feel the charm of my design. Every woman I dress up exudes hazy and charming elegance. Perfume is an indispensable supplement to women's personality. Only it can decorate my clothes and make it more perfect.

Dior has a strong business philosophy. He was the first to establish the concept of "brand" with a registered trademark, leading the French high fashion industry from a traditional family workshop to a modern enterprise. After more than 50 years, the huge fashion kingdom established by christian dior still stands at the forefront of the world fashion field, leading the fashion. The design spirit they uphold is-Dior's exquisite tailoring. Not only is it hand-cut, but there are even well-made hand-sewn clothes. Every Dior designer, when in charge of Dior, not only continued Dior's consistent style, but also added his own thinking. This is why Dior has changed so much. The design style is elegant and sexy, revealing the dreamy freehand brushwork.