Self-media

With the continuous popularization of China’s Internet, the development of China’s Internet and mobile Internet has gradually matured, and even unlimited traffic has begun to appear. While the threshold for Internet use continues to decrease, the Internet Products are increasingly filling our lives.

At the same time, mobile users continue to increase, even doubling PC users. People’s demand for simplicity, speed, and fun has also increased, from fragmented reading to short videos. Watch, China’s self-media is also developing rapidly.

Extended information:

Business model

The business models of self-media can be roughly divided into two categories.

The first type is pure online operation, that is, after the self-media owner has gathered a certain number of fans through media content management, he will find suitable advertisers to advertise on the platform and realize advertising revenue.

The other type is to follow the practices of celebrities, celebrities, CEOs of large companies, etc., relying on the popularity and personal influence accumulated in the early stage of self-media, and monetize through offline channels. There are many ways to monetize offline, such as book publishing, speech training, corporate consulting, and even consider opening an online store to sell books, etc. In comparison, the latter has higher requirements for media founders.

In addition, if offline monetization is to be developed into a regular and stable business project, media founders generally need to have certain social identities, such as best-selling authors, university professors, media reporters, etc., so that they can Organically connect online and offline resources to maximize economic returns.

Baidu Encyclopedia-We Media