1. Title:
Bezos: Kindness is harder than intelligence, choice is more important than talent
Article link: /s/0-ZNvtCbzI8wnc_DSRbtzg ?< /p>
Remarks: Jeff Bezos-Amazon Chief Executive Officer (CEO) Source: "New Business Evolution" column·No. 092
2. Topic selection (values, central idea) ):
Choices shape our lives.
Would you choose to be kind, innovative, adventurous, courageous and down-to-earth? Or choose to be smart, stable, avoid trouble, give up, and dream? And what kind of choice will lead to what kind of life.
3. Structure: Parallel arrangement
1. Introduction: Leaving Wall Street and becoming the richest man in the world
2. Intelligence is powerful, but kindness benefits people
3. Strictly implement your choices like a religious belief
4. When making a choice, believe in the possibility; after making a choice, support it to the end.
5. Epilogue: How to choose in life?
4. Beginning and entry point:
1. Introduction: Bezos gave a speech at Princeton University and asked students questions to introduce the topic.
2. Entry point: 12 questions - how did Bezos shape his life through choices again and again
5. Materials:
Part One: Intelligence is powerful, kindness benefits people
(1) Celebrity Story: Bezos pointed out that his grandfather’s smoking was harmful to health
(2) Celebrity Story: Bezos The process of Zoss founding Amazon
Part 2: Strictly implement your own choices like a religious belief
(1) Positive discussion: The story of the $99 annual fee
(2) Pros and cons comparison: The difference between Wall Street profits & Amazon’s profits
(3) Famous example: Amazon’s encounter when it launched the evaluation function
Part 3: Choice When you make a choice, believe in the possibility; after making a choice, stick to it
(1) Famous quote: Max Weber, behind any great undertaking, there must be an invisible spiritual force
(2) Famous Quotes: Bernard Shaw said that rational people allow themselves to adapt to the world, while crazy people insist on letting the world adapt to themselves.
6. Ending:
Summary of argument: How to choose in life, what kind of choices you have, what kind of life will you have.
7. Golden Quotes:
1. Kindness is more difficult than intelligence. Intelligence is powerful, but kindness pays off.
2. Intelligence is a talent, but kindness is a choice - Bezos.
3. If you are not careful, you may be seduced by your talents, which may harm the choices you make.
4. Your ingenuity will definitely come in handy, because you will be traveling in a land full of miracles.
5. I don’t think I will regret the failure after trying. On the contrary, making a decision but not taking action at all will always torture me.
6. Strictly implement your own choices just like you believe in religion.
7. To be the most customer-centric company in the world, this is Amazon’s culture.
8. Steve Jobs once said, "I just have the ability, I just have the ability, I just have the aesthetics, and people are willing to buy the things I make."
9. Bezos said, "I don't have the ability of Steve Jobs. It's not because of my ability that consumers will definitely come to buy. I must start from the consumer's perspective and discover that consumers What is needed, that is, I make what consumers need.”
10. The rules of the Wall Street game are to focus on short-term profits, and revenue and profits must increase every quarter.
11. Amazon uses long-term thinking to sacrifice profits to gain growth, breaking the original rules of the game.
12. Don’t care what your competitors are doing, they don’t give you money - Bezos
13. All smart projects that generate short-term profits are unimportant, no matter now How much money you make; projects that can generate long-term cash flow are important, no matter how much money you are losing now! Bezos' long-term thinking is reflected in his insistence on long-term cash flow rather than short-term profits.
14. Choose your competitors carefully, because in the end it is very likely that you will become similar.
15. If you set your sights on the next three years in everything you do, there will be many people competing with you; but if you can set your sights on the next seven years, you can compete with them. You have less competition because few companies are willing to make such long-term plans.
16. Amazon’s products carry the will of customers from head to toe and even every pore.
17. If you want to innovate, you must be willing to accept being misunderstood. If you can't accept being misunderstood, then don't do anything innovative.
18. We naively believe that we will not be criticized, but being criticized is part of the situation, and you must accept this fact.
19. If you don’t set limits in life, everything is possible.
20. Max Weber said: Behind any great cause, there must be an invisible spiritual force.
21. When setting goals: Those who depend on the top will get among them, and those who depend on the middle will get below.
22. Behind any great cause, there must be an invisible spiritual force.
23. Bernard Shaw said, "Sane people adapt themselves to the world, while crazy people insist on letting the world adapt to themselves."
24. Most people are tall We estimate what we can do in front of us, but we often underestimate what we can do in 1, 5 or even 20 years.
25. Bezos is indeed ruthless, using self-loss for 20 consecutive years to build a corporate moat.
26. Once a person makes a choice and engages in the job he wants to do, he should immediately start working hard to do it. Don’t be afraid of trouble or difficulty, dare to think and do, and there will be nothing you can’t do in the future.
27. Will you give in to criticism, or will you stick to your beliefs?
8. Thoughts:
① Talents are easy to come by - after all, they are innate, but selection is quite difficult. If you're not careful, you can be seduced by your talents, which could compromise the choices you make. When your intelligence cannot support tempting choices: directional choice errors occur! This stems from your over-understanding/self-estimation of your own intelligence, while ignoring the overly complex attributes of things...
② I don’t think this is just your chicken soup, which can give people reflection and deep thought. Literature is valuable. It depends on how much and what personal gains are. Don’t be cynical and make generalizations.