Luo Pang’s New Year’s Eve speech can be regarded as a model of speech teaching materials. We can learn from Luo Pang’s speech skills from his New Year’s Eve speech. Luo Pang can be considered a good speaker. In fact, a wonderful speech is like a drama, with a carefully planned plot and repeated rehearsals to convey important information to the audience, giving people joy and inspiration. If you want to perform this drama well, you must achieve the following elements:

First, determine the framework of the speech. From the title to the gradually deepening arguments, arguments, conclusions and proposals are important links.

The theme of Luo Pang’s New Year’s Eve speech is: Friends of Time. Luo Zhenyu’s goal is to use this theme for 20 years. This theme has a wide range and the concept can be specific. It can be said that the choice of theme is very good. . But for us ordinary people to give a speech, this kind of topic is too broad. Our topic must be informative and targeted, such as how to use speeches to enhance your influence.

Content structure: time battlefield, consumption upgrade, intelligent revolution, cognitive iteration, homogeneous crisis. In fact, many concepts are familiar to us, but Luo Zhenyu used his language and cases to help explain the classic golden circle speech structure, what is it, why and how to do it.

Second, create on-site experience.

Luo Pang is very good at using parallel sentences and analogies, which can attract the audience more. For example: I have been trying to find a word to describe the situation of entrepreneurs, and then I thought that maybe the story we heard when we were children is most suitable. This story we have almost forgotten is called "Pony Crossing the River". You don't have to listen to the old buffalo, and you don't have to listen to the little squirrel. Their situation is different from yours. Whether they succeed or fail in that river has nothing to do with you. Wang Jianlin asked you to earn 100 million first. This experience will be of use to you. We entrepreneurs set a goal, and then either you know exactly how deep the water is, or you take risks and try it yourself.

Third, good body language.

Body language includes gestures. Luo Zhenyu’s gestures are still very comfortable. The biggest role of gestures in speeches is to open your body and make the audience feel that you are open. For example, Obama's speech gestures, spread open. Another example is Luo Yonghao, whose famous speech method is behind his back, which makes it easy for people to feel that he is nervous on stage. Therefore, you need to practice your body language a lot, and repeatedly adjust your stance, eyes, and hand placement through video recording. Let body language work for you.