Question 1: What are the characteristics of Weibo’s information content? 5 points 1. Information acquisition is highly autonomous and selective. Users can choose whether to “follow” a user based on their own interests and preferences and the category and quality of content published by the other party, and can view all “following” users. Classify user groups;

2. The influence of Weibo publicity is very flexible and highly related to the quality of the content. Its influence is based on the number of "follows" a user has. The more attractive and newsy the information posted by a user is, the more people will be interested in and follow the user, and the greater the influence. In addition, the certification and recommendations of the Weibo platform itself will also help increase the number of "followers";

3. The content should be short and concise. The content of Weibo is limited to about 140 words. The content is short and does not require lengthy articles. The threshold is low;

4. Information sharing is convenient and fast. Information can be released instantly at any time and anywhere through various platforms connected to the Internet, and its information release speed exceeds that of traditional paper media and online media.

Question 2: What are the uses of Weibo? What are the benefits of quickly understanding the latest information? Currently, many website company celebrities and even *** departments have opened Weibo, using Weibo as their first voice. platform to publish the latest information; many celebrities also have their own Weibo to publish their latest developments, which is a must for star-chasing friends; now many people have opened Weibo, and once any big event happens, ordinary people can also post the latest news information to the outside world before reporters feel it; you can also find like-minded friends on it to chat and communicate

Question 3: What is the use of Weibo? Functions of Weibo 1. Send avatar. Choosing a clear and true avatar for yourself can give people a sense of trust and make it easier for good friends to quickly find and listen to you from the vast crowd. Keep it fresh – Update your profile picture frequently to keep it fresh for your audience.

2. Post on Weibo. As the saying goes, don’t talk too much, be precise. Use 140 words to impress your audience. Is it easy to say or difficult to say? In addition to the content that everyone loves to hear and see, if you can share the highlights of your life with everyone, you will not only gain continuous attention, but also gain a group of like-minded friends - they will be your most loyal listeners and promoters.

3. Add a topic Use ## to add a topic to the content in the broadcast, so that more like-minded people can find you. Therefore, trying to give a theme name that everyone is familiar with will bring good results. It is recommended to search for the corresponding keywords first. If there are already related hot topics, then using the same topic name can bring good results.

4. Have inertia. No matter how smart you are and how amazing your words are, silence is always the biggest killer of attention. Maintaining a suitable frequency can, on the one hand, increase the loyalty of listeners and prevent them from being dissatisfied and even ruthlessly canceling their listening to you; on the other hand, continuous appearances can repeatedly leave an impression on everyone and increase their attention to you. Of course, if the frequency is too high, it will cause harassment to others and even risk being blacklisted.

5. Proper broadcasting. You can choose some interesting content to rebroadcast. It is much easier to share it with your audience than to write it yourself. The spread of a hot event or a wonderful moment is indispensable without the broadcasting power of each of us. In the process you will get everyone's attention faster. Of course, don’t forget to control the frequency of rebroadcasting. Unscrupulous and unselective rebroadcasting will only make you lose yourself and drive your audience away.

6. Find an audience. Do I want to log in to Weibo every day and have all kinds of exciting content displayed on my homepage without having to browse through various topics myself? It’s a good way to make friends and find an audience. Find like-minded friends to listen to them and see their wonderful speeches every day; similarly, your wonderful speeches or broadcasts will also help them have a good mood at the beginning of a new day. Want to add famous quotes? Then listen to more famous celebrities!

7. Send invitations.

I started to use Weibo as a new trend, how could I let my old friends fall behind? Of course I have to let you know my mood and current situation, so I might as well send invitations directly to my old friends! Let him and me get together on Weibo and have fun together. However, the distribution of seeds is limited within each period of time, so if you have many friends, you need to send more batches of invitations!

8. Send a private message. Are you interested in his speech? Don’t quite agree with what he said? It’s natural to say something on Weibo. If you want to tell him/her quietly and communicate between two people, then send him/her a private message! If you don’t mind others seeing your conversation with them, then talk to them!

Question 4: What is the use of Sina Weibo? Sina Weibo is a Twitter-like website launched by Sina.com that provides micro-blogging services. Users can publish messages or upload pictures through web pages, WAP pages, mobile SMS/MMS messages. The API is not yet open, so third-party software or plug-ins cannot be used to publish information. Sina can understand Weibo as a "microblog" or "one-sentence blog." You can write what you see, hear, and think into a sentence (no more than 140 words), or send a picture, and share it with friends anytime, anywhere through your computer or mobile phone. Your friends can see the information you publish immediately and share and discuss with you at any time. You can also follow your friends and see their posts instantly. Publishing function: users can publish content like blogs and chat tools

Forwarding function: users can forward their favorite content to their own Weibo with one click (the forwarding function is an improvement on the Twitter RT function and remains Original post to avoid being tampered with during the dissemination process)

Follow function: Users can follow their favorite users and become followers (i.e. "fans") of this user, then all the content of this user It will appear on your Weibo homepage simultaneously.

Comment function: Users can comment on any Weibo post. (This is a special function based on the habits of Chinese users. Later, Yahoo! Meme and Google Buzz also had comment functions)

Product features of Sina Weibo

Low threshold: Each message cannot exceed 140 characters. It is only the length of two Chinese text messages. It can be a few words, record on the spot, or express feelings and express feelings.

Anytime, anywhere: users can communicate through the Internet, client, or mobile phone SMS, MMS, WAP and other means can publish and receive information anytime and anywhere.

Rapid dissemination: When a user posts a message, all his fans can see it simultaneously, and can also forward it to his fans with one click, realizing fission dissemination

Real-time search: Users can The search finds information posted by other Weibo users a few seconds ago, which is more timely and fresh than the search results of traditional search engines

Share to Sina Weibo: "Share to Sina Weibo" A button has been added below the Baidu Encyclopedia entry, and users can share the entry directly to Sina Weibo. Sina Weibo is an information sharing and communication platform that provides entertainment and leisure life services to the public.

Entertainment - covering the most comprehensive range of entertainment stars and information

Life - reflecting the real life of netizens

Happiness - sharing and discovering things around people Interesting anecdotes

It can be seen from the fan ranking list of Sina Weibo that the top 10 followers of Sina Weibo are concentrated in the entertainment, sports and business circles. I can’t save money... How is it possible to save money? If we could, we would all go there

Question 5: What is the difference between Weibo and blog? Weibo can only input a maximum of 140 words at a time, and there is no title.

Blogs do not have too many word limits and require titles. Blogs also have photo albums and other functions.

Weibo is just a simplified version of the article function in blogs

Therefore, Weibo is more time-saving and convenient for people with a fast pace of life, and the language is also more concise and clear. .

Question 6: Where can I check the content shared on Sina Weibo? If it is shared by you, you can go to your Weibo to view the content you posted on Weibo?

Question 7: What is the essential difference between blogs and Weibo? What is a blog? In my opinion, Weibo is more like a pinned message board than a tiny blog. It abandons some of the inherent features of blogs: tags, Tracker (citation notifications), monthly archiving, visual editor, and even has a word limit.

The reason why Weibo does this is It lies in strengthening its biggest feature: how to make publishing information more convenient! In order to make the published information effective, all Weibo also strengthen user relationship management (ie: follow or follow function), otherwise no one will pay attention to your words. So from a social perspective, Weibo is more prominent than blogs.

Blogs are personal and have no relationship management. Message boards are also convenient for posting information, but they also lack user relationship management functions.

In order to be able to be used on more mobile devices, most Weibo does not provide content editing functions.

Weibo is only a tool for information release, not an information content management tool. Blogs have certain knowledge (information) management functions, such as classification.

Generally, the information posted on Weibo is sorted by time, but there is no timeline management function. However, blogs and messages can change the content position by changing the time setting.

Question 8: What is the difference between Weibo and WeChat? 40 points. The professor is eager to help.

In fact, both are communication tools. Weibo is a page provided by the website on the computer. To publish communication content on WeChat, you need to publish it through your mobile phone.

WeChat is a chat software. Weibo only allows interactive and indirect communication through the communication space. WeChat can have direct conversations like a walkie-talkie.

Weibo is equivalent to letting everyone read the text messages you send. WeChat is equivalent to using data to make calls. There is no difference between Tencent Weibo and Sina Weibo. They are just different websites. There are Weibo customers on mobile phones. You can also directly log in to the web page. You can write any content on Weibo, such as what you saw or what happened around you.

I wish you good luck and all the best!

Question 9: Who are the celebrities on Weibo? Celebrities on Weibo are grassroots celebrities. They generally produce better content, and users are more willing to follow them. Now there are more than 30,000 celebrities on Sina and Tencent Weibo that can be commercialized. Your choice will be very large, and there will be many areas for precise targeting. However, because there are too many choices, I suggest you find a professional agency to help you. I found Pencil Lead Weibo Marketing myself, and their services are quite professional.

Question 10: What is the difference between Sina Weibo and Sina Blog? Blog, also translated as web log, blog or blog, is a website that is usually managed by individuals and posts new articles from time to time. . Articles on blogs are usually arranged in reverse order from newest to oldest based on the time they were posted. Many blogs focus on providing commentary or news on a specific topic, while others serve as more personal diaries. A typical blog combines text, images, links to other blogs or websites, and other topic-related media. Being able to allow readers to leave comments in an interactive way is an important element of many blogs. Most of the blog content is mainly text, but there are still some blogs that focus on various topics such as art, photography, video, music, and podcasts. Blogs are part of a social media network.

Weibo, the abbreviation of MicroBlog, is an information sharing, dissemination and acquisition platform based on user relationships. Users can create personal communities through WEB, WAP and various client components to 140 The text around the word updates the information and enables instant sharing.

The difference between the two is as follows:

1. Word limit: Weibo must be within 140 words. This is for the convenience of reading on mobile phones. There is no limit on blogs because it is mainly for people to read. Published and read by people on computers.

2. Passive reading. To read blogs, you have to go to the other person’s homepage, but on Weibo, you can see other people’s Weibo posts on your own homepage.

3. Easy to publish: it can be updated by sending text messages, it can be updated through the mobile phone network, and of course it can be updated through the computer. Generally speaking, blogs are very troublesome to update using mobile phones.

4. The speed of self-propagation is fast. Blogs rely on website recommendations to bring traffic, while Weibo increases the number of readers through forwarding by fans. Whether it is a blog or a Weibo, it is all what a person sees and hears, or writes, or reprints, from astronomy to geography, the climate of the world, the joys and sorrows, each article and word constitutes our life. At the same time, it also makes our lives rich and colorful.