The role of the beginning is to pave the way for the introduction of the whole content, and the number of words can be controlled at 200-500 words. In order to attract users better, you need to design the corresponding keywords at the beginning. If the beginning of the article can't attract users, then no matter how good the content is, it is easy for users to ignore it.

The common practice is to extract the content at the beginning of the article and use keywords or phrases to connect it with the following content. Ensuring the authenticity of the content, such as using numbers, will attract users' attention. You can also set suspense to arouse users' interest and guide users to continue reading in the form of telling stories.

Accumulated material

Copywriting is a long-term and continuous thing, and many new media operators sometimes don't know what to write. Faced with this problem, it is necessary for new media operators to establish a material library in their daily lives and pay attention to their usual accumulation. You can accumulate some good titles, hot words, famous sayings or stories. , when needed, use it directly to improve work efficiency.

3. Clear logic

In the writing of copywriting, we should make sure that the logic is clear and clearly indicate the main points. Before writing an article, you can arrange the process one by one with a mind map, and output the copy according to the process to ensure that the content will not deviate from the idea.

4. Adjustment and optimization

After the copy shaping is completed, you need to read and test repeatedly, find out what needs to be improved, adjust and optimize in time, and avoid failing to achieve the expected results in the promotion process, such as checking typos and fluency of articles, which are all points that need attention.

On how to write new media copywriting to attract audiences, Ivy Bian Xiao of Global will share it with you for the time being today. If you are interested in online marketing, I hope this article will be helpful to your work or study. If you want to know more about copywriting optimization, advertising marketing copywriting methods and materials, you can click on other articles on this site to learn.