Strategy 2: Sequential activation of points, lines and planes
1. Point - starting from the point, activate representative industrial relics and establish landmark magnetic poles
Before deciding With culture as a lever for urban revitalization, Jean-Marc and Jean Blaise worked together to select relics that played an important role in the city's history and industry, restore and transform them, and turn them into culturally functional and attractive places. Public art venue.
1) The ruins of the shipyard have been transformed into a large-scale mechanical and creative cultural paradise
As the once glorious capital of the shipbuilding industry, the Nantes shipyard area is an important place for the industrial history of Nantes. The Nantes city government first decided to give this land a new function and tell a new "industrial story".
? Shipyard renovation project - Machinery Island Creative Area
Project area: 3950 square meters
Renovation content: Combined with a large number of industrial relics in the shipyard, introduce large-scale The cultural landscape - "Island Machinery" and creative industries, has been updated into an art activity space integrating sightseeing, festival gatherings, and daily leisure.
? The fusion of Jules Verne’s legacy and modern mechanical masters
Jules Verne is the undisputed “C position” on the cultural map of Nantes , who was born in the west of Nantes, left behind many fantastic science fiction works, "Whatever a mortal can imagine, someone must be able to realize it", his famous saying has been adopted by Pierre O'Geffe and Fran?ois in modern times. The two talented artists and designers of Val de la Hauzyehe brought it to life and built an island filled with cool machinery.
? Three representative projects of Mechanical Island
Mechanical giant: 12 meters high, 8 meters wide, and weighing 50 tons. Using a hybrid power system, the speed can reach 1 to 3 kilometers per hour, and there are multiple manned viewing terraces on the back. Visitors can choose 3 different routes, each time about 30 minutes.
Mechanical Gallery: A mechanical laboratory that is constantly being created. All new mechanical artworks will be displayed and tested here, including exquisite mechanical pterosaurs, mechanical spiders, etc.
Ocean World Carousel: The carousel is divided into three levels, representing the water surface, the water and the bottom of the sea. You can ride on all kinds of strange mechanical aquatic animal mounts, including ancient octopus, piranha, and skeleton fish.
2) The National Biscuit Factory is transformed into a top contemporary art center
The LU Biscuit Factory is one of the most representative and oldest enterprises in Nantes. It was founded by Lefèvre and Utile. It is France’s national biscuit brand.
It was transformed into Le Lieu Unique (LU), the country's top cultural center, by French humanistic architect Patrick Bouchain, becoming a multi-functional public park that not only has an artistic mission, but also is open and accessible to citizens. The venue integrates concert halls, exhibition halls, art studios, cultural and art libraries, conference rooms, restaurants, bars, etc.
3) The oldest castle was transformed into a window showing the city’s history
The Castle of the Dukes of Brittany is one of the oldest castle complexes in Nantes. It was the residence of the Dukes of Brittany from the 13th to the 16th century, and later became the residence of the French monarchs in Brittany.
In 1862, the castle was listed as a historical monument by the French Ministry of Culture, and the Nantes City Hall transformed it into the Nantes History Museum. The Nantes History Museum has created 32 exhibition halls and collected more than 1,150 collections to comprehensively display the portrait of the city of Nantes from its origins to its emergence as a metropolis today. Among them, the industrialization process of Nantes is the key theme.
2. Lines - connect the scattered spaces with urban green lines to activate the entire area
After creating an attractive cultural landmark, the Nantes government chose to use A green fluorescent line "connects" it with all local cultural attractions.
Urban Green Line (Suivez la ligne verte)
As soon as you come out of Nantes train station, you will find a fluorescent green line on the ground. This 12-kilometer green line will be The best tour guide for anyone visiting Nantes.
It will take you from the LU biscuit factory to the Mechanical Island in the west, and visit more than 60 attractions in Nantes that are worth visiting and revisiting. Including: all historical relics, urban cultural venues, public space art installations, and historical monuments can be found along this green line.
3. Comprehensive radiation, linkage with surrounding areas, forming a tourism network
After activating the tourism project in Nantes, the Nantes Municipal Government decided to expand its tourism reach to Nantes Expand the tourism network in the metropolitan area and other surrounding areas.
Nantes-Clisson linkage tour: Clisson is only 35 kilometers away from Nantes. It has beautiful vineyards and a 17th-century castle. It is known as a gem on the Atlantic coast, but few people know it. . The trip to Nantes marks Nantes-Clisson as a joint tour.
Nantes-Brest linkage tour line (360 kilometers of long-distance tour line): The Nantes-Brest Canal was built in 1806. It was originally for military purposes and is now converted into Family tour. You can take a boat, bike or walk to enjoy the forests, castles, ports and other landscapes along the canal.
Strategy 3: International festivals to build business cards
1. Hold large-scale theme cultural festivals to achieve a deep binding of "art" and "city"
Nantes The tour started in 2012 with the International Theme Cultural Festival of the same name "Nantes Tour Art Festival", which is now one of the most famous cultural festivals in France. The art festival is held every summer and lasts for about 2 months.
"Artistic Creativity in Public Spaces" is the core highlight of the event. Artists from all over the world will give full play to their inspiration to design and create art installations, organize art exhibitions, and hold art activities. The whole city of Nantes is ablaze with art and immersed in a carnival atmosphere.
2. In terms of participants, art celebrities gather
The Nantes Journey Art Festival invites top domestic and foreign artists, architects, designers, landscapers, graffiti artists, musicians every year Masters in different art fields such as artists and chefs are involved in urban art design. Representative artists include French plastic artist Daniel Buren, Japanese installation artist Kawamata Masaru, French-Chinese contemporary art master Huang Yongping, French interior designer Mirtier Drouet, French plastic artist Philippe Lamet, etc.
3. In terms of design space, focus on art and urban integration, integrating design into the city
Outdoor space emphasizes the integration of art installations with nature, integration with the city, and integration with life. Outstanding art installations will not be dismantled after the exhibition, but will become a permanent part of the city, constantly enriching the content of the "urban green line", gradually improving urban cultural facilities, and gradually enriching the cultural atmosphere.
Cliff Observation Deck (2019): Japanese artist Kawamata is installing a wooden bird's nest installation on the side of a steep rock wall. A 36-meter-long observation deck can provide visitors with an excellent panoramic view of the city. Place.
Sea Serpent (2012): Huang Yongping completed the Sea Serpent art installation in 2012. The curved arc of the skeleton imitates the curve of the nearby Saint-Nazaire Bridge.
Ode to the side step (2018): In the Place de Boufay, the bronze statue of a man in a suit with one foot in the air designed by Philippe Lamet symbolizes the boldness and creativity of the city.
4. Improve a series of supporting service functions
1) Art-themed hotel
Nantes Tour cooperates with Nantes hotel industry to launch a series of art-themed hotels Themed rooms add more creativity, art and unique beauty to the night. Hotels with Art Deco themed rooms include Hotel Cambrona, Hotel Oko, Hotel Mercure Nantes Center, Hotel Amira, Hotel Oceania de France, Hotel Penicheledou Marina, and Hotel OKKO.
2) Nantes Pass
Pass types: 24h, 48h, 72h.
The pass includes: unlimited public transportation (buses, trams, public transportation), tickets to key scenic spots (Mechanical Island, the Castle of the Dukes of Brittany, the Nantes Historical Museum, Jules Verne Museum, Natural History Museum, Nantes Vineyard Museum, Estuary Maritime Tour, etc.), Nantes Travel Guide.
3) Nantes Food Guide
Nantes Tour releases an updated "Nantes Food Guide" every year. The guide is highly reliable, has no advertisements, and covers all areas of the city. of all the restaurants, about a hundred. Holding a "Nantes Food Guide" in hand, you can eat all the Nantes specialties to revitalize Nantes' food industry.
Summary
Three major strategies for building a cultural tourism brand in Nantes city:
About the author
Li Ruonan, Hua Gaolai Project Assistant of Sri Lanka Urban Consulting Division
References
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