? Looking back on a century of history, Lincoln brand has led many industry innovations, such as door-to-door design, electronic instruments, keyless entry and symphony sound. Constantly broaden the boundaries of elegant design and define American luxury with excellent products and services.
? February 4th, 2022 is the anniversary of Lincoln becoming a member of Ford Group100th. At this critical moment of brand development, Lincoln will continue the good development momentum of the brand in the world and fulfill its electrification promise.
China, Shanghai, Feb. 4, 20221Feb. 4, 922 With the support and encouragement of his wife Clara and son edsel Ford, Henry Ford bought Lincoln Motor Company from the famous inventor and automobile engineer Henry Martin Leland for $8 million. This transaction also marks the formal establishment of Lincoln, an outstanding American luxury car brand.
"We are at a critical moment in the development of Lincoln brand. Looking back on the legendary course of a century can better help us seek inspiration for future development. We have achieved a good balance between adhering to the core values of luxury brands and creating younger products and experiences. " Joy Falotico, President of Lincoln Global, said, "While celebrating the 0/00th anniversary of Lincoln brand/KLOC-,it also coincides with our promotion to the future of electrification. I look forward to leading the Lincoln brand into the next century. " ?
? While celebrating the 0/00th anniversary of/kloc-and reviewing its glorious history, Lincoln also focused on the future development of the brand. Lincoln brand will be committed to creating a unique lineup of electrified products and intelligent internet technology to create a carefree car experience for customers.
"Lincoln's classic style, appearance and excellent performance have become the unique symbol of the brand." ? Jim Farley, President and CEO of Ford Motor Company, said, "When we embrace the future of electrification with Zhilian technology and always-on customer experience, I am very excited to witness that Lincoln will continue to write the glory of the second century in China and North America." ?
Centennial innovation
The early success of Lincoln brand mainly benefited from the influence of edsel Ford. Shortly after the acquisition, he served as the first president of Lincoln until his death in 1943. One of his famous sayings fully expressed his ambition: "My father made the most popular car, and I want to make a classic that will last forever."
Edsel Ford always puts design and style in the first place, making personalized customization services within reach, and creating many products with elegant appearance, exquisite craftsmanship and excellent performance at reasonable pricing. Lincoln firmly believed that cars were more than just vehicles. This belief has also become the cornerstone of the rise of Lincoln brand.
1936, the Zephyr model was introduced by Lincoln brand, which was the first Lincoln model with streamlined body design. 1939, Lincoln Continental made its debut as a personal car, and quickly became a design model, creating a personal luxury car market segment in the United States.
1952, edsel's son William clay Ford was appointed as the special product operation manager, in charge of the engineering and design team. During his term of office, he introduced the mainland Mark II, the successor model of the mainland. This model is considered by many people as one of the greatest cars in history. ?
Looking back at the brand history, Lincoln created many innovative technologies and functions in the leading era, and today Lincoln continues this innovative momentum. The following are several important milestones in the history of Lincoln brand:
? 1955: Lincoln introduced mainland Mark II into the exhibition hall.
? 196 1 year: Lincoln adopted the opposite door design for the first time on European models.
? 1977: The garage door opener was integrated in Lincoln Versailles for the first time.
? 1980: speedometer, fuel gauge and vehicle information display are electronic, and keyless entry function is introduced for the first time.
? 1987: Lincoln's first front-wheel drive model comes out.
? 1994: Memory function of seat and rearview mirror adjustment is realized by remote control.
? 20 10: Lincoln releases the first hybrid car-MKZ hybrid version.
? 20 17: Lincoln released a brand-new navigator concept car, which once again led the full-size luxury SUV market segment with new design and innovative configuration including 30-way electric adjustable seats.
? 20 18: In order to celebrate the 80th anniversary of Europe, Lincoln launched the 80th anniversary edition, which adopted the design of opposite doors.
? 20 18-20 19: Symphony tips recorded by Detroit Symphony Orchestra; Release a new model of Lincoln pilot and Lincoln adventurer pirate ship.
? 202 1: The brand-new Lincoln Z, the first China "Smart" car specially built for the younger generation of customers in China, made its world debut at Guangzhou International Auto Show, and Lincoln Z has also become the vane of the brand's future design.
Redefining Lincoln brand
For one hundred years, Lincoln brand has been focusing on forward-looking innovative practice and sticking to its core values. While maintaining the freshness of products, we will create more models that meet consumers' expectations.
The fourth-generation Lincoln navigator listed on 20 18 lit up the rise of Lincoln brand. For the first time, this brand-new flagship SUV model is equipped with luxury configurations such as 30-way electric adjustable seats, which perfectly integrates modern luxury and innovative technology, bringing first-class comfort experience to family travel and opening the road to the rapid development of Lincoln Motor.
"Every brand that has experienced a hundred years is definitely not accidental. Lincoln has gone through a wonderful century, created countless legends and achieved a brand with attitude, temperature and story. " Chen Anning, vice president of Ford Motor Company Group and president and CEO of Ford China, said, "In the future, I believe Lincoln can continue to subvert himself, accumulate wealth and achieve greater goals and ideals."
In the China market, Lincoln brand successfully implemented the localization strategy, and the annual sales volume of Lincoln Adventurer 202/KLOC-0 exceeded 50,000 vehicles. In June last year, 5438+065438+ 10, Lincoln's first China "smart" car, the brand-new Lincoln Z, made its world debut at Guangzhou Auto Show, officially opening for pre-sale. Up to now, more than 3,000 orders have been received, bringing China young customers an American luxury experience that keeps pace with the times.
Lincoln China continued to accelerate the iterative upgrade of "Lincoln Way" 2.0, innovatively launched One ID, and deeply integrated digital technology with customer experience. Customers can log on to all digital platforms in Lincoln through a unique ID and enjoy the convenience brought by "intelligence". In addition, the world's first brand-new Lincoln Road Experience Center was also completed in China. With the design concept of "American Luxury Club", we will integrate the purest American luxury experience, vivid and rich digital internet technology and diversified eco-customers, create an experience space, strive to become a "trend vane" integrating architecture, experience and socialization, and create a new retail model that subverts the industry tradition.
"Looking back on the past century, Lincoln grew up in the test, wrote legends with faith, and witnessed the brilliant development of the automobile industry with classic models." Mao Jingbo, President of Lincoln China, said, "At the beginning of the new century, I hope Lincoln can accompany our customers to witness every unforgettable and important moment in their lives and really walk into their hearts. In the next century, Lincoln will aim at China! "
Centennial Design and Innovation
The American luxury attributes precipitated by Lincoln have been fully demonstrated through the current product lineup and customer experience, but this is not the end and will continue in the future. Lincoln is promoting the continuous evolution of product design concept and developing in the direction of intelligence and electrification. Lincoln will launch a complete lineup of intelligent and electrified products around the world by 2030.
To celebrate the 0/00th anniversary of the brand/kloc-,Lincoln launched a one-year global activity. This series of activities closely links the past and present of the brand with the exciting future, and opens a new journey for Lincoln in the next century.
About Lincoln cars
Lincoln Motor is a luxury car brand owned by Ford Motor Company. It is committed to becoming a global luxury car brand with many high-end models and bringing consumers a customer experience that exceeds expectations. Lincoln brand models include full-size American luxury flagship SUV Lincoln Navigator, large American luxury SUV Lincoln Flyer, medium American luxury SUV Lincoln Navigator Nautilus, compact American luxury SUV Lincoln Adventurer Pirate Ship. Lincoln Auto officially entered China in 20 14, and the first year of domestic production in China began in 2020. It has localized the production of brand-new Lincoln adventurers, brand-new Lincoln aviators and a new generation of Lincoln navigators. 202 1, 1 1, the new Lincoln z, which embodies Lincoln's global wisdom and is tailored for the younger generation of customers in China, was launched in the world, and the pre-sale was fully started. At present, Lincoln brand models are sold through Lincoln Center and New Lincoln Road Experience Center all over the country. For more information about Lincoln Auto, please visit Lincoln China official website www.lincoln.com.cn, or learn more information through Lincoln China official Weibo, official WeChat and "Lincoln Moment" media news center applet.