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What is attribute agenda setting? Please give me a formal explanation~~~

Agenda setting:

Mass media has the function of conferring status. Mass media has the function of forming the social "agenda" to give various degrees of "salience" to various issues. way to influence the public’s attention and awareness of the social environment, social issues and social activities.

Attribute-based agenda setting hypothesis (second level/frame theory of agenda setting):

In a certain piece of news, different attributes together constitute a ranking of importance. , such as which content is included in a news item and which is omitted, which details are emphasized and which details are deemphasized, supporting or opposing a certain approach, etc. These attributes are attached to the object's agenda and are simultaneously transmitted to the public, thus affecting the public's perception of the characteristics of a certain event. The first level of agenda setting conveys the salience of objects, and the second level conveys the salience of attributes. Therefore, McCombs also calls the second level of agenda setting "the setting of attribute agenda."

Attribute agenda can not only affect the audience's emphasis on a certain feature of the agenda, but also in turn affect the prominence of the object's agenda. That is to say, the second level of agenda setting affects the first level of agenda setting. Research has found that in addition to the frequency and quantity of reports that arouse people's attention to a certain issue, the tone of reporting on a certain issue will also affect people's attention to the issue. McCombs calls this effect a "compelling argument." That is, in the same type of issue, reporting from the perspective of "compelling arguments" such as sex and conflict (the second level) is more likely to draw people's attention to the issue than reporting from other perspectives (the first level).

In summary, traditional agenda setting studies the transmission of media object agendas to public object agendas, while the second level of agenda setting studies the transmission of media attribute agendas to public attribute agendas. Between layers, the media’s attribute agenda also affects the public’s object agenda.