Andema Company was founded by former Maryland football star Kevin plank 1996. Tired of the painful feeling that cotton TEE was soaked by sweat after exercise, Kevin plank invented and developed a prototype material that can keep athletes fresh and light during strenuous exercise.
Then he immediately persuaded college football teams in two hot cities to buy his equipment: Georgia Institute of Technology (in hot and humid Atlanta) and Arizona State University (in Phoenix, near the desert). Then the NFL team Atlanta Falcons also put on this brand of equipment.
Since then, more and more teams have chosen UA equipment, including most NCAADivision 1-A football teams. At the same time, the company also designed and manufactured many equipments for other sports.
Brand style:
1, this brand takes a professional route, the products are better in workmanship, and the price is slightly higher than that of Nike, which is regarded as the top brand in sports equipment. Tights are its most famous products.
2. Brand slogan "Cotton is our enemy". All products are made of nylon and polyester.
3. The design style is simple.
4, started with college football, so it has a high status in the minds of young people.
5. The colors of the new women's series are mainly pink and pink.
6. I have seen North Carolina in NCAABasketball. UW- Madison has this brand of equipment and jerseys, and the price seems to be a little higher than Nike. I'm not sure about their partnership (because NC is also sponsored by JordanBrand).
7. Each tights has its own unique scientific and technological content, such as breathability, quick drying, comfort, reducing friction and assisting muscle strength. HeatGear and ColdGear are two major brands of technology, that is to say, our products are insulated in cold weather and ventilated in hot weather. In addition, there are four seasons equipment, loose equipment and so on.
Reference to the above content: Baidu Encyclopedia-Andema